Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Classic Exhibits and the Experiential Marketing Summit

Classic Exhibits and the Experiential Marketing Summit

Experiential Marketing Summit (EMS) is one of my favorite events. The content is AMAZING! Brands that come to EMS are not just representative of the best of the best but also come ready to engage with others. At the same time, everything is intimate in size and very accessible. So why doesn’t Classic Exhibits have a booth at EMS? That’s a very fair question. 😊 We Did Exhibit at EMS Classic...

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Download “Rent or Buy” Unbranded Literature

This week, you can download Rent or Buy unbranded literature. Just add your company branding, then email it to your clients or post it on social media. As you know, Rent or Buy is a hot topic with exhibitors.

8 Trade Show Sustainability Solutions for Exhibitors

Sustainability and trade shows have never been best friends. For years, trade shows and exhibitions have been significant contributors to landfills, especially in parts of the world where “build and burn” was common. Recently, trade show sustainability has gone to the front of the line with industry associations like EDPA and ESCA advocating for significant changes in trade show practices.  

Image Resolution Calculator

Explaining graphic file requirements to a client with limited graphic experience is like explaining the earth’s curvature to a flat earther.

Saying the “S” Word Outloud (Sustainability)

It’s nearly 2025, and people still cover their ears and sing La, La, La whenever the “S” word is mentioned (sustainability). And yet, the S word is the secret weapon for many Classic Distributors. These Distributors know that many companies have S-word initiatives.

33 Big Trade Shows in North America (2025)

November is a BIG trade show month (not to mention a BIG election happening too). Here are 10 gems that you might wanna have on your radar before diving into to Aunt Ruth’s green jello and carrot salad. Enjoy!

Summit Graphics PDX — Video Walking Tour

Summit Graphics PDX is not only the print provider for Classic Exhibits projects, but they also work with Classic Distributors and Summit clients throughout the Pacific Northwest.

BannerBug USA Banner Stands are in EDS

Many of you are familiar with BannerBug, but for those who are not, BannerBug stands are 100% manufactured in the USA and are covered by an Unconditional Lifetime Warranty on the hardware. If it fails, regardless of the reason, BannerBug USA will repair or replace it for free, for life.

Sustainability Guidelines Report or Root Canal Surgery

Sustainability is an important topic at Classic Exhibits and to our industry. However, to many folks, if given the choice between reading a report about “green” exhibit practices or getting a root canal without Novocain, they would choose root canal every time.