25 Classic Exhibits Tips — Day #3
Finding the Right Tool is a Blessing. What tools do your fellow distributors use on the Classic Exhibits website? Here are the Top 5. Some may surprise you.
So which tools do your fellow distributors use on the Classic website? Here are the Top 5.
25 Classic Exhibits Tips — Day #2
Today, we stroll through the colorful history of our product names. We’ll even touch on the funky Classic Exhibits logo. Don’t scoff. It’s more interesting than you think.
25 Classic Exhibits Tips — Day #1
I’m a giver. What can I say? It’s who I am.
In the spirit of Thanksgiving, I thought I’d share 25 “Classic Tips and Insights” over the next week. Five per day. Some you may know. Others probably not. I promise to keep them short, sweet, and easily digestible.
Customer Service Just Got Easier at Your Next Trade Show
Most retailers devote significant time and money to customer service training for their employees. The same can’t be said for exhibitors and their booth staff. They assume their team will be professional.
Short and Sweet EDS Video by Tim Patterson
Last week, Tim Patterson, aka the TradeshowGuy, created a three-minute video for his clients showing recent Exhibit Design Search updates. It’s concise, informative, and interesting. The video trifecta. Thought I’d share. Enjoy!
Ignorance and Indifference on the Trade Show Floor
We all recognize this scene from Seinfeld: The rental car desk. The banter between Jerry and Elaine. And the snide, indifferent response from the rental car agent. We’ve all experienced this poor customer service from an overbooked flight, a missed service appointment, or a bait and switch on an advertised product.
Does Your Trade Show Exhibit Have To Be Clever?
That’s not to say your trade show exhibit shouldn’t be attractive. It should, but I would encourage you to focus on more practical matters the next time you design or rebrand your display. What do you need in the booth space to conduct business? Make it less about showmanship and more about conversations and information.
The Future’s So Bright — Reid Sherwood
I wanted to share with you all some news. Reid Sherwood, the Eastern Regional Manager, was offered a wonderful opportunity and is leaving Classic Exhibits on November 4, 2016. He’ll shift gears to the supplier side of the industry.
| Stack It High. Watch It Fly.
When I worked in retail, I knew it was the holidays when the corporate buyers would tell us to “Stack It High and Watch It Fly.” We would be told to “merchandise” product displays in the aisles, a no-no at any other time of the year.
10 Big Trade Shows in December 2016 and January 2017
These OUTSTANDING December and January trade shows are a hit. And like Ted Williams at the plate, you’ll want to keep your eye on the ball and knock it out of the park.
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If Kittens Ran Trade Shows and Events . . .
If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.
Your Exhibit Success Challenge Series
Today begins three weeks of education and inspiration to spur your exhibit marketing plans forward for this fall’s shows and beyond. Each week during the Challenge, you’ll receive an e-mail with links to the expert interviews as they’re available (scheduled for Tuesdays and Thursdays).
What You Missed at The Red Diamond Congress
Last week, I attended the E2MA Red Diamond Congress in Chicago. The Red Diamond Congress is the association’s annual three-day meeting. So what’s the RDC. It’s not a trade show like EXHIBITOR. Nor is it a meeting with colleagues held at a resort like EDPA Access. Instead, it’s in Chicago at McCormick Place. About 200+ attended, which meant it was nearly impossible not to meet everyone. That was two-thirds of the fun.
Richer for the Experience: Building My NEW Website with Tony Bennett
In 2012, I started Laguna Displays as a portable/modular exhibits and graphics business. My initial, very basic website was built around Classic’s user-friendly Exhibit Design Search (EDS). A year later, with Laguna Displays out of infancy, I was ready to launch an upgraded, full-featured website that could grow and change with my company.
Summer in the Trade Show Exhibit Industry
If there was an exhibit and event thermometer measuring the hot and cold temperature of the industry, it would go from subzero to boiling hot several times a year.
Now before you think this is just my opinion, let me qualify it.
SuperNova Lightboxes “JUST DO IT.” Project: Word on the Street — July 15th thru July 19th
NIKE, the recognized leader in sporting apparel worldwide, is on the cusp of opening a new Call Center to support their Nike.com website on Monday. Classic Exhibits was able to play a small part in that space with SuperNova™ LED Lightboxes. We built out the perimeter walls of the entire work space. As you can see from the images and the video, the impact is real.
SEGUE SuperNova LED Inline Lightboxes
For the first time, exhibitors can enjoy the visible benefits of a large lightbox in a portable one- or two-sided display. SEGUE SuperNova LED Lightboxes from Classic Exhibits use a proprietary light system that attaches to the engineered aluminum frame.
Classic Exhibits has a NEW Chicago Rental Depot
Yes, you read that correctly! We’re excited to announce that we have added a rental depot in Chicago. We’ve teamed up with ELITeXPO to produce rentals at their corporate headquarters in Elgin, IL (right outside of Chicago). We’ll work with you on the sales end, and they’ll handle the fulfillment. And you’ll save big time on shipping costs!
How to Build Superfans for Your Brand: Word on the Street — July 8th thru July 12th
The fact I am writing this makes me laugh. A friend and fellow music lover shared an article with me last week about my favorite band — Pearl Jam. And the reason it makes me chuckle is that as a card carrying member of the Ten Club (their fan club) since 1992, I firmly believe that Eddie, Stone, Jeff, and Mike would cringe if they knew they were being written about as smart “business strategists.”
A Groovy First Year Retrospective
Lesson #56 – Problems Can be Opportunities in (a really bad) Disguise
Some might say “astounding.” Others may choose “astonishing.” I choose “G-R-O-O-V-Y”!
The past year has been, well, groovy. I’m imagining a few LOL moments from those who have spent time with me.
What Do You Do With Your Time?: Word on the Street — July 1st thru July 5th
Happy 4th of July
This past week was and probably will go down as the slowest sales week of the year. Having the holiday land on a Thursday can do that. Add to that it’s in July, and you get a whole lot of nothing.
Trade Show Flooring Galleries in EDS — WOW!
Brumark has made significant changes and additions to the Flooring — Carpet and Padding and Flooring – Other Options galleries of Exhibit Design Search!
In addition to enhanced product descriptions and updated images, they’ve added a variety of flooring products to meet just about any application and budget requirement. Here’s a description of the changes from Brumark:
Polishing Perfection: Word on the Street — June 24th thru June 28th
First, the issue. We design, manufacture and sell tradeshow exhibits. We depend on you to find new clients or to work with your existing clients to develop their tradeshow program. But there is, at times, a fly in the ointment or a pink elephant in the room. It’s YOU!
Magellan Portable Hybrid Displays
The Classic distributors who attend Shared Knowledge University (SKU), our comprehensive training program, hear the history and the explanation of our hybrid lines. They always tell us that what was confusing, now makes sense. So, over the next few weeks, I’ll do my best to encapsulate the SKU review into a series of blogs about the Classic Hybrid lines. We’ll begin with Magellan.
Meet Katrina Broten, Our Design Intern: Word on the Street — June 17th thru June 21st
The Classic Family is very happy to welcome Katrina Broten to our Design Department as a Summer Design Intern. Many of you might remember Katrina from earlier postings. She and I met through the EDPA Mentorship Program with Bemidji State University last fall. During her final year, she collaborated with Mike and Katina from the Classic Exhibits Design Department as she worked on her senior projects.