Rental Exhibits and Accessories — Summer Sales Tips #6
Rentals Exhibit are the Smart Choice Rental exhibits are the single fastest growing segment of trade shows and events. So what's driving this? To no one's surprise, exhibitors are being asked to do more with smaller budgets. In the past, that meant a smaller exhibit or a reduced trade show schedule. Not anymore. Rental designs are more flexible than ever. Exhibitors can now achieve a customized...
iPad and Surface Tablet Stands — Summer Sales Tips #5
Microsoft and Apple have transformed the humble tablet into a wannabe laptop with improved hardware and software. And, there are predictions that iOS 11 will propel the iPad even further in that direction. No company has more solutions for trade shows and events than Classic Exhibits.
| July and August 2017
The summer trade show season is in full swing in July and August. Check-out the 10 biggest trade shows in North America during these two hot months, including Comic Con and Outdoor Retailer.
Top 5 Fallacies of Trade Show Exhibit Rentals
Probably nothing has changed more in Trade Show Land than exhibit rentals. What used to look like subsidized housing on the show floor is now indistinguishable from purchase exhibits.
Portable Hybrid Displays — Summer Sales Tips #4
The Perfect 10, Magellan, and Sacagawea Portable Hybrids are clever, sophisticated displays with features not found in less expensive imports, such as knob assembly, adjustable support legs, and best-in-class 4K dye-sublimation fabric printing.
Gravitee One-Step Modular System™ — Summer Sales Tips #3
Most modular wall systems are designed for European trade shows where tools and time are in abundance. North American trade shows are just the opposite, prioritizing speed, modularity, and easy assembly. The Gravitee One Step™ Modular System assembles without tools or loose parts.
‘s Biggest Competitor?
Recently, I’ve been on the road, visiting Classic Distributors in the Midwest and South. We chat about industry trends, new products, and challenges in their market. Occasionally, they will ask me about competitors. That’s a topic, to be honest, that makes me uncomfortable.
SuperNova™ Lightboxes and Exhibits — Summer Sales Tips #2
Not all LED lightboxes are created equal. Most use low quality aluminum extrusion, inferior LED modules, and low resolution fabric printing. SuperNova™ Lightboxes are the exception. SuperNova Lightboxes are exceptionally durable. Our propriety LED modules outperform the competition. And, we use only HD or 4K dye-sublimation printing for vibrant colors and details.
InCharg™ Charging Stations — Summer Sales Tips #1
At Classic Exhibits, we strive to make your job easier, whether in Design, Customer Service, Marketing, or Product Development. This summer, we’re sharing 10 Sales Tip Sheets on products like SuperNova™ LED Lightboxes, Gravitee One-Step™, Eco-Systems Sustainable, and others. Each sheet will feature features and benefits, product descriptions, and a bonus audio clip. This week we started with our hard-charging superstar — InCharg™ Charging Stations.
| June 2017
It’s officially summer. Thank goodness. Time to relax, enjoy a picnic, and attend a trade show. What? You forgot about trade shows? Shame on you.
Let’s start June with the NBM Show in Indy. Below are 10 Great Shows that embrace a trade show in June and the wonder of the Summer Solstice (June 21 – 22).
Recent Posts
Trade Show Marketing Success Video (Very Practical Advice!)
Earlier this week, Classic Exhibits hosted the Countdown to Trade Show Success webinar with trade show marketing expert Marlys Arnold. I wish EVERY EXHIBITOR would take 45 minutes and watch it. She presented practical advice about exhibit marketing, graphics, and booth etiquette. If nothing else, start watching at the 29 minute mark, “The 10 Commandments of Booth Staffing.” Excellent advice and spot-on photos of bad and good behavior.
If You Only Have a Hammer . . . : Word on the Street — April 20th thru April 25th
Pointing your finger is almost a rite of passage in sales. It’s always the “other guy” who has a limited set of tools or your competitor who doesn’t listen to the client. Unlike the “other guy,” you would never guide your client toward a product or solution that “just so happens” to fit your product assortment.
Book Download — Super Networking at Events and Tradeshows
A couple of months ago, Tim Patterson, otherwise known as The Tradeshow Guy, wrote a 90 page e-book titled, Super Networking at Tradeshows and Events Using Social Media. He had copies printed and gave them away to friends, industry colleagues, and at trade shows. Classic Exhibits was a sponsor for both the book and the printing.
Reconfigurable Custom Inline Exhibit
All Custom. More Than Modular.
One of the most overused terms in the exhibit industry is “custom modular.” Too often, it means, “At some point in the future if you purchase more components, you can transform this display into another size, but you’re unlikely to do it any time soon.”
However, when done well, it truly means “custom” and “modular.” Here’s an excellent display example, narrated by Charlie Shivel, a project manager at Classic Exhibits.
Why the Big Picture MATTERS in Graphic Design
Many trade show clients and graphic designers are unfamiliar with how to design for 3D structures. If you have a client that fits that description, then our new Graphic Inspiration Galleries will be useful. We’ve dug through the Past Five Days (P5D) photo archives and identified outstanding examples of graphics.
Invite Your Clients and Prospects to Free Training
On April 29, Classic Exhibits will host the “Countdown to Trade Show Success” webinar with trade show marketing expert Marlys Arnold. You have the opportunity to invite your clients and prospects to participate for free, compliments of Classic.
RFP Certification Program: Word on the Street — April 7th thru April 11th
The EDPA RFP Certification program seeks to verify that certain items are in existence, that industry standards and best practices are met and adhered to, based on various benchmarks. Research conducted in 2012 with the assistance of Exhibit Surveys to Corporate Exhibitors proved there “was unanimous enthusiasm for the concept of an EDPA ‘Good Housekeeping Seal’ that would prescreen exhibit house vendors on the basis of business integrity and operational practices and capabilities.
The Experts at the Table: Word on the Street — March 31st thru April 4th
So, forgive me if you’ve seen this video after Seth Godin posted it. It quickly went viral. But, it’s just too good not to share in my weekly WOTS.
Have you ever been in this meeting before? And if you have, should I ask, “Have you ever been any of the ‘non-engineers’ depicted in this video?”
Sour Apple(s): Word on the Street — March 24th thru March 28th
I have long admired the folks in Cupertino for their innovative thoughts, ideas, product aesthetics, design intuitiveness, etc. Apple is a model in many ways of how marketing and product development should be.
Well . . . even the shiniest Apples sometimes have a worm in them, or best said, sometimes they are picked a little too early. This apple is a little sour once you take that second or third bite.
EXHIBITOR / GlobalShop 2014 Recap: Word on the Street — March 17 thru March 21st
My nose is bleeding, my eyes are burning, and I am exhausted! Yep, you guessed it, I was in Vegas for the past week. 🙂
Like many of you, the Classic Team descended on Vegas starting last Friday for both EXHIBITOR Show and GlobalShop. Since we exhibited at both shows, let me break this into two blog posts starting with EXHIBITOR.
Why EXHIBITOR Matters (But Should It?)
Each year, I have to remind myself why participating in EXHIBITOR matters. That may seem odd. After all, EXHIBITOR spends a mountain of cash listing all the reasons to attend. Who am I to argue with them. They know their audience. But, I still have to ask myself why should I attend? I’ve gone at least fifteen times.
The EDPA Portable/Modular Summit: Word on the Street — March 3rd thru March 7th
There’s one event/meeting I would strongly encourage you to attend — The Annual EDPA Portable/Modular Summit. This meeting will be held at EXHIBITOR on Tuesday, March 18 from 3:45 – 4:30 pm right on the show floor. It’s free. Just head towards the Food Service Area (far right of exhibit hall) and look for the sign leading you to the meeting.
Classic Exhibits Named a 2014 Fab 50 Exhibit Fabricator
Event Marketer announced their 2014 Fab 50 Fabricators serving the North American event and exhibit industry. For the second year in a row (drum roll please . . .), Classic Exhibits was honored by the editors of Event Marketer and the analysts at the Event Marketing Institute.
‘s 2014 Awards Night: Word on the Street — Feb. 24 thru Feb. 28
Say goodbye to February! Come Monday we will be three days into March already.
What a crazy first two months of the year it has been. And, we’re only two short weeks away from all of us descending on Las Vegas.
Even For Ladies
A product description sign at EuroShop. Honestly, I half expected to see Ron Burgundy standing in the booth pitching the product.
“You know I love the ladies, but when it comes to most lightboxes . . . ”