Shared Knowledge University, Summer 2019 Video
Our proud SKU graduates enjoyed two days of intense sales, marketing, and design training along with hands-on product demos and presentations by Optima, CORT, Momentum Management, and Blue Pony.
Rental Exhibit Types: Rejects, Reruns, and Remarkables
There are Three Types of Trade Show Exhibit Rentals: Rejects, Reruns, and Remarkables. All rentals depend on the exhibit supplier’s inventory and willingness to customize. So what’s the difference?
How to Market Wireless Charging Stations
Plum Grove, a Classic Exhibits Distributor, recently sent an effective email promoting the InCharg wireless charging stations.
NEW Tool-Less SuperNova LED Lightboxes
Effective immediately, NEW SuperNova lightbox orders will include the tool-less option whenever possible, whether a standalone LB or a LB in a table top, inline, or island design. We estimate the new tool-less connectors reduce assembly by 80%.
Exhibit Design Search Boot Camp Webinar — Video Replay
Recently, I conducted two Exhibit Design Search webinars via Go To Webinar. Below is one of those recorded sessions for anyone unable to attend the live event, or simply for any Classic Distributor who wants a better understand of how to navigate EDS quickly and efficiently. Become an EDS Warrior! In this one-hour Exhibit Design Search Boot Camp, you'll learn the essential skills to attack every...
Westeros and Trade Shows: Meet Your Game of Thrones Characters as Exhibitors
Trade show exhibitors and Game of Throne characters have a lot in common. See which character you resemble as an exhibitor in this entertaining blog post.
How to Win the Hearts and Minds of Trade Show Attendees
Many exhibitors neglect to create an environment where attendees feel comfortable and want to spend time. Thankfully, it doesn’t have to cost an arm and a leg to win the hearts and minds of potential clients. Feed them. Give them a place to relax. And get them charged up!
Trade Show Installation & Dismantle Tips: Wasting Time = Wasting Money
As your National Trade Show Labor Service Partner, Momentum Management wants to help you save money during your trade show or event installation and dismantle. When it comes to saving money, it comes down to “time used” or “time wasted.”
SEGUE Sunrise Simple Summer Specials
Occam’s Razor states: “The Simplest Solution is Almost Always the Best.” The SEGUE Sunrise Simple Specials. See all 12 portable kits on Exhibit Design Search. Valid until 6/28/19
New Unbranded “Under” Brochures
Did you know that Classic creates unbranded marketing literature as PDFs for our Distributor Partners? One of those is the “Under Sheets” which shows Classic Exhibits designs under certain prices, like Under $6K or $12K.
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Cool Technology at EXHIBITORLIVE 2015
I try my darndest to walk EXHIBITOR each year. Usually, that means a quick tour an hour before the hall opens. And while I ”see” the displays, I rarely get to talk to most exhibitors. So you can imagine how excited I was when Marlys Arnold from Trade Show Insights compiled a video of the Best of the Best Technology.
All in the Name of Customer Service: Word on the Street — March 16th thru March 20th
Have you ever stopped to appreciate what you do for your clients? I know it comes with the territory. We’re sales-driven people with customers who have high, sometimes unreasonable requests. But in the end, they are our customers, and we’ll do what we have to do to make them happy.
Our Final Four vs. Your Final Four Challenge
Test Your 2015 NCAA Men’s Basketball IQ by Picking the Final Four. Each Correct Team Earns You a Bigger Bonus.
100 Trends to Watch in 2015 from JWT Intelligence
As a faithful reader of the Trade Show Tales blog, you’ve probably wondered, “Why hasn’t Classic posted the link to the JWT Intelligence 2015 Trends Watch?” Perhaps, the Brogawear trend scared me just a little (yep, yoga-wear for men).
EXHIBITORLIVE 2015 Review: Word on the Street — March 2nd thru March 6th
Well I don’t know about you … but I am pooped! EXHIBITORLIVE 2015 has come and gone. What an amazing week of visiting with old friends, making new friends, and seeing all the exciting new things in our GREAT industry.
The Third Time is… “Charming.”‘re a Fab 50 Again!
Event Marketer announced their 2015 Fab 50 Fabricators serving the North American event and exhibit industry. For the third year in a row (drum roll please . . .), Classic Exhibits was honored by the editors of Event Marketer and the analysts at the Event Marketing Institute.
John Zipay Joins the Classic Exhibits Executive Team
Classic Exhibits Inc. announces the addition of John Zipay to the Classic Exhibits Executive Team. John will serve as the General Manager for Exhibits Northwest.
John has an extensive background in operations, sales, and marketing within the trade show industry. Over the past ten years, John progressed rapidly from I&D to account manager and then from VP of Operations to General Manager.
Myanmar in Photos (January 2015)
Recently, a work colleague went to Myanmar for two weeks. He started in Yangon (Rangoon), spent a few days there, and then took a week-long river cruise on the Irrawaddy to Mandalay. As you know, Myanmar has largely been a closed society until a few years ago, so tourism was limited.
We thought you might enjoy seeing some of his photos. He took hundreds, but I’ve limited it to 42. There are no descriptions, so you’ll need to use your imagination. Click on any photo to scroll through the entire gallery.
Chose 5 Designs — from Past 5 Days
We Love All Our Children But Some More Than Others. We shouldn’t have favorites when it comes to exhibit designs. But we do. And, of course, everyone has those designs they hold “near and dear.”
The New Evolution: EDPA Portable Modular Summit @ EXHIBITORLive 2015
It’s only two weeks until EXHIBITORLive 2015, and there’s ONE EVENT you want to lock into your schedule. Here’s my personal invitation to the annual Portable Modular Summit.
The EDPA Portable Modular Summit — The New Evolution
The summit will be held on the show floor Tuesday March 3 at 3:30 pm, immediately after normal show hours. It will be hosted by my friend Jay Burkette from ExpoDisplays and yours truly (Kevin Carty). There’s no cost to attend.
Tips from a Townie — EXHIBITORLIVE 2015
Last week, I was attending the EDPA Las Vegas Chapter mixer at the Foundation Room in Mandalay Bay when it HIT me! EXHIBITORLIVE is less than a month away, and we have yet to cover all the Vegas Shows. So, without further adieu, let’s moonwalk.
Tips from a Townie — EXHIBITORLIVE 2015
It turns out that there are good things and not so good things to do in Las Vegas. I’ve done a few that should be kept on the down-low, like New Year’s Eve on the Strip or walking from the Stratosphere to Mandalay Bay (Trust me, get a cab!). With these follies in mind, I’ll share some “Things to Do” recommendations while at EXHIBITORLIVE.
The Best Exhibit. The One You Already Own.
There are lots of reasons to purchase a new exhibit. You may have an expanded trade show program or your company has a revised marketing focus. Or the style may simply be outdated. I won’t discourage you from buying a new display. That would be idiotic, since we design and build trade show displays.
But . . . that still doesn’t mean you should buy a new exhibit. Here’s why.
‘t Pity the Pop Up Display
Recently, I attended half a dozen trade shows, mostly small regional events where 10 x 10 booths are the norm. These are the bread and butter events in our industry, the ones that don’t get much press compared to the big electronics, medical, and construction shows. There aren’t many large exhibits. Mostly banner stands, vinyl banner signs, tube and tension fabric displays, homemade exhibits, and the ever ubiquitous pop up display.
Things You Learn from 8 Year Olds: Word on the Street — January 26th thru January 30th
8 … What an interesting age. Not quite the age where you start thinking you know everything, and not quite the age when you feel totally dependent on your parents.
Each Friday and Saturday, I am surrounded by 20 of them, including my twins, as their youth basketball coach. This includes one team of 10 boys and another of 10 girls. All 8 or approaching 8. Each week, they are a wealth of insights and lessons.