Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Up Your Game — July 2020 Newsletter

Up Your Game — July 2020 Newsletter

Personal Protection guidelines are starting to unfold for schools, universities, medical facilities, and businesses. We are deep in that mix and know it very well. Currently, we have about twenty schools under our belt, eight banks, and several hospitals.

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Recent Posts

Custom Charging Station with Programmable RGB Lights

Custom Charging Stations with Programmable RGB LED lights. This bistro-style table includes (8) USB ports, two electrical outlets, and perimeter LED lights. Note the graphic branding on the counter top.

This is a custom variation of the MOD-1432 Bistro Charging Station.

Design Monday — 560 Weeks and Counting

It’s been 10+ years, starting with April 18, 2005. This week represents the 560th weekly Design Monday with over 1300 individual designs. During that time, we missed a week here and there — usually on a holiday — but only 3-4 at most.

EXHIBITOR People’s Choice Voting

Three years ago when EXHIBITOR announced the Portable/Modular Awards, we were delighted. These display categories deserved recognition for design excellence.

Tradeshow Marketing Video Series

Tim Patterson, aka The Tradeshow Guy, has released an excellent video series which highlights chapters in his new book — 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level. The digital version is available free or you can purchase it at Amazon for $19.95.

25 Ways to Cut Costs at Your Next Trade Show

Trade shows often make up about a third of B2B marketing budgets, representing huge costs to wholesale distributors, manufacturers, and other B2B organizations. So how can you save money on your trade show exhibitions without sacrificing marketing impact? In this detailed webinar, trade show expert Mel White will provide 25 great strategies to get more from your trade show budget.

More Changes! Exhibit Design Search

Get a Distributor-branded Exhibit Design Search for your website. Only $300. We do the work. You get the credit. Give Jen, Reid, or Mel a call for more information.

It’s Personal. Our New Custom Exhibit Gallery

We created Custom Exhibit Gallery on the Classic website, not in EDS. It’s very similar to our Retail Gallery and Graphic Inspiration Galleries. All are are meant to show you our full design and production capabilities.

Perfect 10 Promotional Materials

We love it when distributors re-purpose Classic’s marketing materials. This week, Atlantic Exhibits sent an email broadcast promoting Perfect 10 Portable Hybrid Displays. Not only is the P10 on sale thorough 11/27, but it also carries the 100-Day Return Guarantee. It’s the PERFECT One-two punch product as you head into the holiday season.

11 Printable Product Sheets from Classic Exhibits

Once or twice a week, we get a request for a printable handout for Sacagawea, Perfect, 10, Visionary Designs, etc. Most of the time, the distributor wants a simple one-page product summary to leave with their customer or as an email attachment. Rarely does the distributor ask for a large, multi-page brochure.

What Makes a Custom Exhibit a Custom Exhibit?

When is an exhibit custom? Now more than ever, it seems the term “custom” is fluid. Is it based on materials, project dollar size, or who builds it? Is it an original design, not one based on prior concepts? Or does it matter as long as your client views it as custom?

The More Perfect, Perfect 10 Hybrid Display

Hold onto your dentures Grandma, we just made the Perfect 10 — More Perfect! The Perfect 10 and Perfect 20 feature the exclusive 100-Day Return Guarantee. If for any reason your client doesn’t like the Perfect 10 within the first 100 days, they can return it for a refund, minus graphics and shipping.

Wait… There’s MORE! ALL Perfect 10 Portable Hybrid Displays are ON SALE through November 27. Every. Single. One. There’s never been a portable display like the P10. No tools. Distinctive shape. Options galore. Download the literature below or in the Perfect 10 gallery in Exhibit Design Search.

Controlled Chaos: Word on the Street — Sept. 21st thru Sept. 25th

If you have kids like me, you know the difference between “chaos” and “controlled chaos.” Here is how I explain it as a parent: You know those big trampoline havens? The indoor trampoline park has quickly replaced Chuckie Cheese as THE place to have a birthday party.

Well, these trampoline parks are located in massive warehouses. But within those spaces are sections or what I call Kiddie Play Prisons, divided into areas with guards. Instead of wielding a gun, they are armed with a smile and a walkie-talkie to communicate with the other guards.