Up Your Game August 2020 Classic Exhibits Newsletter

Virtual Virtual Virtual

It’s new. It’s confusing. And it’s a little scary. But no one at Classic Exhibits expects you to be an expert on virtual exhibits. You do, however, need to understand the basics. Let us help.

Last Tuesday, Kevin and Katina covered virtual exhibits in a detailed webinar. If you were unable to attend the live event, here’s the recorded version.

We’ve added three virtual exhibit examples to Exhibit Design Search. Explore one inline and two islands. Then share them with clients who are anxious about the virtual exhibit they desperately need for their fall shows.

Every day we present virtual exhibits to distributors and their clients. EVERY SINGLE DAY. Don’t go it alone. We know the questions to ask and the answers to your client’s concerns. Invite us to participate in those calls and presentations.

Even if the pandemic subsides in two or three months, virtual exhibits, virtual trade shows, and hybrid events are now a permanent tool in the event and trade show toolbox. Capiche?

Together Again Expo

By now, you know that TAE was held in Orlando and that it went well. No surprises. No drama. Kevin, Katina, and Jen attended on behalf of Classic Exhibits. For those who were unable to attend in-person, here’s the recorded session.

In addition, Kevin was interviewed by both Marlys Arnold and Tim Patterson on their vlogs about his TAE experience:

Virtual Lunch with Maryls Arnold & Kevin Carty

Monday Morning Coffee with Tim Patterson and Kevin Carty

What’s Selling?

“So what’s selling?” We hear that question a lot.

Safety Dividers. Most are customized solutions for offices, schools, banks, government buildings, and medical facilities.

Cubicle Height Extenders. We receive requests and orders nearly every day in all three colors: silver, black, and white.

Hand Sanitizer Stands and Dispensers. The crazy “gotta have 20 right now” is over. Customers now order one and two, especially the MOD-9004 and MOD-9009 versions.

LED Lightboxes and SEG Frames. Not for trade shows, but for corporate and retail environments. Mostly wall-mounted frames.

Virtual Exhibits. This shouldn’t surprise you as exhibitors adapt to virtual trade shows in Q3 and Q4.

Exhibit Design. Not every exhibitor is sitting on their hands. Many are anticipating a return to live trade shows and asking for designs. They want to finalize their design, even if they wait to order until later in the year.

Six Reasons to Blog in 202X

With the proliferation of video, blogging may seem quaint, even old fashion. And yet, we continue to post blogs 4-6 times per month. So, I asked Kris Asleson, the chief strategist at Flyrise (our SEO partner), why blogging is still important.

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition.

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

What You Should Know about Trade Show Exhibit Budgeting

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.

The Top 10 Design Mistakes of Trade Show Graphics

You decided on your new trade show display . . . but you’re not done yet. Now, it’s time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics.

If Puppies Ran Trade Shows and Events

The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you’re on your own.

Why Return on Objectives (ROO) is Your Trade Show Friend

To anyone interested in trade show marketing, Stephan’s article is a compelling read. It may not make the trade show budget meeting any less painful, but measuring your success may have gotten a little easier.

If Kittens Ran Trade Shows and Events

If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.

Baseball Terms for the Trade Show Industry

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:

“I’ll Know It When I See It” — Every Designer’s Nightmare

For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs — functionally, aesthetically, and fiscally — is the ultimate goal. But . . . that doesn’t mean the process is always flawless. Here are a few “Design Red Flags” from a Designer’s perspective which can delay the process (and increase your design fees).

Trade Show Staffing: Assembling the Perfect Team

Who should be there? That’s easy. Bring employees who know the products or services, who have charismatic people skills, who are personally invested in results, and who participate in pre-show planning or post-show implementation.

What You Should Know as a New Exhibit Buyer

For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.

10 Tips for Designing Large Format Graphics for Trade Shows

Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. All it takes is a leap of faith… and trust in my advice.

Reflections on Trade Shows and Events

Are trade shows are relevant? Is there a future for industry trade shows? Are companies willing to spend their valuable marketing dollars building a temporary structure just to attract new customers or meet with existing ones?

A Trade Show Exhibitor Walks into a Bar

A Trade Show Exhibitor walks into a bar and says to the bartender, “I’ve never been in a bar before, but a friend suggested I try the 20 x 20 Booth Space.” “That’s a very popular drink,” says the bartender, “especially with my regular customers.

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