Classic Rental Rewards Winners

Trade Show Blog

RentalRewards

It’s often the simple things that are the most rewarding.

Several years ago, the Classic Rental Solutions division had a problem. A large percentage of our returns were coming back with significant damage and/or missing components. We weren’t sure what to do, but we knew we had to do something. We couldn’t restock those components since our policy has always been “If it doesn’t look like new, we won’t ship it. Period.”

Distributor Rental Rewards LetterIn many circles, the obvious solution would be to charge for the damage. But we weren’t looking to be punitive. It’s kind of like insisting on guests clean your place the morning after the big party. Instead, we decided to  fix it with a positive rather than a negative program.

In July 2014, we launched Rental Rewards, a program designed to reward distributors for returning rental exhibits in good condition and without missing components. In other words, reward good behavior first, then, if necessary, charge for bad behavior.

As part of the program, Classic Distributors earn a 2% credit for every successful rental return. This credit is applied to their next rental project and is based on the entire invoice (excluding shipping and I & D supervision). After six credits, a 15% credit is issued toward their next rental. In addition, with every rental credit received, the distributor’s name is entered in a bi-annual Rental Rewards drawing for exciting prizes.

In return, we ask that distributors stress the importance of treating the rental components with a little extra care during installation & dismantle, and to pack everything securely, so it will arrive back at Classic in good condition. You receive Rental Rewards credits, and have the opportunity to win prizes. And we save money on repairs and replacement parts Win. Win.

Since its inception in July 2014, we have issued 207 Rental Rewards credits to 74 different distributors. We’ve given away 15 Amazon Gift Cards, and we just added a new exciting prize — RT airfare to Shared Knowledge University (SKU), our distributor training seminar.

DSCN5459December Winners — Amazon $150.00 Gift Card:

  • Lara Davie — ELITeXPO
  • Chase Howells — Frontline Exhibits
  • Michael Grossberg — Trade Show Emporium
  • Shannon Plaster — Exhibitus
  • Laura Magdalen — Exhibits Northwest

Shared Knowledge University (SKU) Airfare:

  • Exhibitus

Thanks to you, Classic Rental Solutions continues to grow by double-digits. Last year we added many new designs to our rental gallery, including islands, inlines, and a wide range of new charging stations. Watch for more exciting designs in 2016. And if you plan to attend EXHIBITORLIVE next month, please stop by our booth to see an exciting new product line. This line will be integrated into future rental designs. It’s incredible! And it’s a game changer!

Thank you for your continued rental business, and here’s to a super successful 2016.

–Jim Shelman and the CRS Team
Classic Rental Solutions

Filter by Category

Filter by Year

Recent Posts

The 3 Essential Trade Show Marketing Questions

These are questions every designer should ask their client before designing the ideal trade show display. If the client walks in just thinking about the nuts and bolts of the project, they may miss an informed conversation on why they are exhibiting in the first place and that can fundamentally affect the design of a booth. The Why can greatly impact the How in Exhibit Design.

What You Should Know about Exhibit Marketing

Exhibit marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.

Managing Your Trade Show Budget

Trade shows are expensive, and some costs are often puzzling to exhibition newbies, but there are multiple ways to manage those expenses with a little planning and some assistance from an experienced trade show professional. Don’t be afraid to tap into that expertise.

Why Are Trade Shows Important for Business Growth and Branding

With the rise of online meetings and ecommerce, business experts have predicted the death of trade shows and live events for 40 years. Yet, the benefits of trade shows and events have never been more important for businesses. There were over 13,000 separate events in North America in 2025 alone.

Best & Biggest Convention Centers in the US for Trade Shows

What are the biggest and best convention centers in the United States? And does overall size and location matter when it comes to a convention center? Unless you’re a trade show nerd (like me), you’ve probably never wondered if the Las Vegas Convention Center is bigger than McCormick Place in Chicago. Or if the Orange County Convention Center is in FL or CA?

10 Online Tools for Classic Exhibits Distributors

At a recent Shared Knowledge University, we reviewed ten online tools available to all Classic Exhibits Distributors. The attendees told us that these tools are invaluable to their sales, marketing, and customer service teams and are unique within the exhibit industry. 

Why Small Businesses Fail to Grow by Jay Goltz

Excerpt from the “Art of Running a Small Business.” Many, if not most, Classic Exhibits distributors fall into the small business classification as defined by the Small Business Administration. Small businesses have challenges that larger businesses do not.

Top 12 Trade Show Bad Habits

All animals, humans included, are creatures of habit. We learn how to survive, then follow those routines day after day. Trade shows are no different. Exhibitors and attendees find their safe space and get comfortable: same shows, same people, same message.

Your Trade Show Marketing in 2026

When it comes to trade shows, many exhibitors don’t have a detailed plan on how to market their company. They purchase a display, which they think is the key to a successful show. Your exhibit may be the star of the show but it’s only one element in a comprehensive strategy.

IMEX America Hosted Buyer Lounge (Condensed Version)

IMEX America 2025 brought together 17,633 participants, including more than 6,000 buyers from 75 countries, reinforcing the event’s position as a high-value marketplace for the global meetings industry. At the center of this ecosystem was the CORT Events’ Hosted Buyer Lounge, designed as a dedicated environment.

40 Weird Things You Do @ Trade Shows

Trade shows can be a strange world whether you are an exhibitor, attendee, or an industry insider. While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall.

Why Are Companies So Bad at Trade Show Marketing?

Some companiees will hint at it. Then there are the ones who are honest. They simply don’t understand trade show marketing. That’s not surprising. It’s rarely taught on the undergraduate or graduate level. At best, it’s mentioned in passing in a marketing textbook.

10 Things Zombies Can Teach Us About Tradeshow Marketing

Single-minded Focus. You may not appreciate their all-consuming desire to eat your flesh, but they are committed to the task. They let nothing get in their way, except an ax to the brain. Your next trade show will be wildly successful, if you make it a priority, not an afterthought.

10 Things To Ask When Renting Trade Show Furniture

Selecting trade show rental furniture is a critical step in your exhibit planning timeline and it should happen well before your move-in. Ideally, you’re confirming your exhibition rental furniture several weeks (if not months) in advance.