Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

What Makes a Good Trade Show Booth?

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

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Holiday Lights! Promotion on Backlit Displays

Holiday Lights! Promotion on Backlit Displays

Santa Loves a Trade Show Promotion What’s better than a pumpkin-spiced latte this fall? Well… lots of things, including Classic’s Biggest SALES Promotion EVER – “Holiday Lights!” Backlit fabric graphics dominate trade shows and events. Now's the perfect time to upgrade your exhibit before the 2026 trade show season. SuperNova Holiday Lights! From 10/15 to 12/15, enjoy 15% savings on (60)...

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Recent Posts

Custom Tablecloths for Trade Shows: Options, Examples & Design Tips

Many trade show exhibitors ignore the branding of their tables, like custom tablecloths for trade shows. They default to the white or blue tablecloth supplied by the venue (or nothing at all). But a colorful, branded table throw with a logo can elevate their visibility, especially at smaller shows or events.

Turnkey Booth Options for Trade Show Ease

Most exhibit houses offer complete turnkey services, where they manage not only storage and shipments but many facets of the trade show services. Turnkey services, when put in the hands of exhibit professionals, can pay for itself through lower freight costs, early bird specials, and by preventing ‘surprises’ on the show floor.

Best & Biggest Convention Centers in the US for Trade Shows

What are the biggest and best convention centers in the United States? And does overall size and location matter when it comes to a convention center? Unless you’re a trade show nerd (like me), you’ve probably never wondered if the Las Vegas Convention Center is bigger than McCormick Place in Chicago. Or if the Orange County Convention Center is in FL or CA?

Trade Show Maestro & the Future of the Event Industry

Whether you’re planning your first 10×10 or managing a national program, this tool gives you instant access to the kind of insights that used to take years to learn… or a lot of money to hire. You’ll find help with budget planning, booth design layouts, crafting compelling RFPs

Trend Report: LED Video Wall Panels & Tiles for Trade Shows

Trade show designers have always known that “movement and light” attract attendees. And while backlit fabric graphics transformed exhibition design over the past 10 years, the next evolution is LED video panels, which combine the benefits of light and movement, turning a static exhibit into a dynamic, interactive experience.    

Introducing The Big One! Portable Display

Introducing The Big One! — a lightweight, portable 10 ft. curved display with maximum graphic impact. The engineered aluminum SEG frame is durable, assembles without tools, and packs in Classic’s legendary reusable die-cut foam packaging and roto-molded case w/ wheels.

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

Embrace the Magical Middle of Trade Show Exhibits

Trade show exhibitors are uncertain about the future. Their budgets are in flux. Costs continue to increase. And the economy is unstable. They need practical, attractive, and cost-effective trade show exhibits that address their marketing challenges.

Classic Exhibits Chicago? Never Gonna to Happen!

Admittedly, Classic Exhibits isn’t well-known outside the exhibit industry. And that’s OK. We’re committed to a private-label model and dedicated to supporting you with design and build services, purchase and rentals, and unbranded marketing support.