Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Top 15 Essential Exhibit Design Questions

Top 15 Essential Exhibit Design Questions

The best exhibit designs make a connection with your client. So how do you identify a design the client loves without multiple meetings and revisions?

Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER.

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Recent Posts

NAB Show Introduces an Updated Pricing Model

Recently, The Trade Show News Network published, NAB Show Eases Exhibitor Pain Points with NAB Show Cares by Lisa Plummer Savas. Let’s review those changes because they are a huge step in the right direction for our industry.

Updated Design Policies — Effective January 2019

Effective January 2019, we will charge for creative exhibit design based on the schedule below. The procedure is meant to be simple and straightforward with a reasonable upfront charge for both purchase and rental designs.

Recent LED Fabric Lightboxes for Trade Shows

It’s “The Unofficial Year of Lightboxes.” Most exhibit orders have LED lights — in a tower, backwall, counter, accent, or stem light. Not all all lightboxes are equal, but what is true is that the fabric, the printing, and the LED lights have gotten better

Visual Guide to Trade Show Success

I’m a sucker for a well-designed, informative Infographic, which is why the “Visual Guide to Trade Show Success” from US Event Management caught my attention. 

Introducing the Gravitee One-Step Modular Meeting Pods

Introducing the Gravitee Modular Meeting Pods. The Pods come in three configurations:  oval, square/rectangle, and trapezoid. Attaching graphics, either direct print or fabric, is a snap and assembly requires neither tools or loose parts.

Convenient Material Handling Calculator

Mention “drayage” or “material handling” to any exhibitor and it’s bound to start a conversation. And not always a pleasant one. So how do you predict your trade show material handling expense? Use our handy Drayage Calculator.

The World of Silicone Edge Graphics (As I See It)

Excellent history of the introduction and evolution of Silicone Edge Graphics (SEG) by Dave Brown. My first exposure to Silicone Edge Graphics (SEG) was in 2002. At the time, we (Optima) were using a foam/rubber gasket to finish fabric graphics.

Shared Knowledge University — Fall 2018

November in Portland, OR. Overcast. Rainy. Brisk. Nine games into the Portland Trail Blazers schedule. And, if you believe Kevin, the U of O Ducks football team is undefeated and headed to a national championship. Sounds like the ideal time to visit the Rose City for Shared Knowledge University. 

Gravitee One-Step Modular System vs. The Holes

Unlike most existing modular wall systems, Gravitee doesn’t rely on loose bullet connectors to attach panels, either vertically or horizontally. Instead, Gravitee connectors are built into the panels so it assembles faster and with fewer parts and pieces.

Stephanie L’Herault, Designer for Eco-Systems Sustainable Exhibits

Eco-Systems Sustainable Exhibits welcomes Stephanie L’Herault to the Eco Design team. Stephanie works directly with Eco Distributors on exhibit and environment design projects and then with internal project managers, detailers, and production specialists to turn those 3D concepts into reality. We asked her to share a short bio about her personal life and professional background.

How to Make Your Small Company Look Like a Really BIG Company

Let’s say you have a small company. But you want it to appear bigger because bigger is better, right? How do potential customers perceive you when they see your website? What clues do you leave that tell your story and let customers know you are big enough to handle their business, yet still small enough to build a good working relationship?