Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

EXHIBITORLIVE 2021 Edition

EXHIBITORLIVE 2021 Edition

Just Get Me on a Plane! Thirty-two months have passed since EXHIBITORLIVE 2019… Nearly three years. We understand not everyone will be attending for a variety of logistical, financial, and personal reasons. And that’s OK. For those who will be in Las Vegas, either as an attendee or an exhibitor, let’s connect – before, during, or after show hours. The Classic EXHIBITORLIVE team will be Kevin...

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Top 15 Essential Exhibit Design Questions

Top 15 Essential Exhibit Design Questions

The best exhibit designs make a connection with your client. So how do you identify a design the client loves without multiple meetings and revisions?

Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER.

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Recent Posts

EXHIBITOR Portable Modular Awards

Every year since 2014, EXHIBITOR Magazine honors design excellence in portable, modular, and system exhibits with the Portable Modular Awards (PMAs).

An Exhibit Design Search Video by the TradeshowGuy

Tim Patterson at TradeshowGuy Exhibits created an EDS tutorial video which he posted on YouTube. He will use it as a sales and marketing resource for existing and potential clients, but just having it on YouTube will also increase the exposure of his company. It’s a straight-forward video and very effective. See for yourself. 

Misleading Online Prices for Trade Show Displays

Many online display websites are masters at enticing buyers with crazy low prices, which on further investigation are not quite as “cheap” as they seem. Then, there’s quality, warranty, and customer service questions to consider as well. 

The Rules have Changed at Trade Shows

You know the rules: #1. Never eat or drink in your trade show booth and #2. Don’t stare at your cellphone while on the show floor. It makes sense, mostly. But it’s 2018, Dude. There’s gotta be a middle ground

NAB Show Introduces an Updated Pricing Model

Recently, The Trade Show News Network published, NAB Show Eases Exhibitor Pain Points with NAB Show Cares by Lisa Plummer Savas. Let’s review those changes because they are a huge step in the right direction for our industry.

Updated Design Policies — Effective January 2019

Effective January 2019, we will charge for creative exhibit design based on the schedule below. The procedure is meant to be simple and straightforward with a reasonable upfront charge for both purchase and rental designs.

Recent LED Fabric Lightboxes for Trade Shows

It’s “The Unofficial Year of Lightboxes.” Most exhibit orders have LED lights — in a tower, backwall, counter, accent, or stem light. Not all all lightboxes are equal, but what is true is that the fabric, the printing, and the LED lights have gotten better

Visual Guide to Trade Show Success

I’m a sucker for a well-designed, informative Infographic, which is why the “Visual Guide to Trade Show Success” from US Event Management caught my attention. 

Introducing the Gravitee One-Step Modular Meeting Pods

Introducing the Gravitee Modular Meeting Pods. The Pods come in three configurations:  oval, square/rectangle, and trapezoid. Attaching graphics, either direct print or fabric, is a snap and assembly requires neither tools or loose parts.

Convenient Material Handling Calculator

Mention “drayage” or “material handling” to any exhibitor and it’s bound to start a conversation. And not always a pleasant one. So how do you predict your trade show material handling expense? Use our handy Drayage Calculator.

The World of Silicone Edge Graphics (As I See It)

Excellent history of the introduction and evolution of Silicone Edge Graphics (SEG) by Dave Brown. My first exposure to Silicone Edge Graphics (SEG) was in 2002. At the time, we (Optima) were using a foam/rubber gasket to finish fabric graphics.

Shared Knowledge University — Fall 2018

November in Portland, OR. Overcast. Rainy. Brisk. Nine games into the Portland Trail Blazers schedule. And, if you believe Kevin, the U of O Ducks football team is undefeated and headed to a national championship. Sounds like the ideal time to visit the Rose City for Shared Knowledge University.