Classic Shared Knowledge Newsletter April 2022
The Classic Exhibit Design Friday Newsletter
Trade Show Design Support: Your Design Staff Will Thank You!
For any Design Department, it can be stressful when the busy season hits because design takes time. But if you are a Classic Distributor, we have a nifty solution that will save you save you time and close sales faster.
Your Guide to Exhibit Furniture Rentals
Earlier this week, a Classic Distributor sent me two rental furniture screen shots. As you may recall, we launched two Cort Furniture Rental Galleries in Exhibit Design Search about three weeks ago.
A Walk Around Natural Products Expo West
Natural Products West Expo
This is What Recovery Looks Like
This is What Recovery Looks Like
Glossary of Trade Show and Exhibition Terms
Glossary of Trade show Terms
Why This Exhibit Design Works!
Why This Exhibit Design Works
Your Guide to Industrial Trade Shows
Getting started with Industrial Trade Shows
Our Favorite Display Projects from 2021
Favorite Display Projects from 2021
72 Contemporary Rental Exhibits
72 Contemporary Rental Exhibits
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Recent Posts
NEW Tool-Less SuperNova LED Lightboxes
Effective immediately, NEW SuperNova lightbox orders will include the tool-less option whenever possible, whether a standalone LB or a LB in a table top, inline, or island design. We estimate the new tool-less connectors reduce assembly by 80%.
Exhibit Design Search Boot Camp Webinar — Video Replay
Recently, I...
How to Win the Hearts and Minds of Trade Show Attendees
Many exhibitors neglect to create an environment where attendees feel comfortable and want to spend time. Thankfully, it doesn’t have to cost an arm and a leg to win the hearts and minds of potential clients. Feed them. Give them a place to relax. And get them charged up!
Trade Show Installation & Dismantle Tips: Wasting Time = Wasting Money
As your National Trade Show Labor Service Partner, Momentum Management wants to help you save money during your trade show or event installation and dismantle. When it comes to saving money, it comes down to “time used” or “time wasted.”
SEGUE Sunrise Simple Summer Specials
Occam’s Razor states: “The Simplest Solution is Almost Always the Best.” The SEGUE Sunrise Simple Specials. See all 12 portable kits on Exhibit Design Search. Valid until 6/28/19
New Unbranded “Under” Brochures
Did you know that Classic creates unbranded marketing literature as PDFs for our Distributor Partners? One of those is the “Under Sheets” which shows Classic Exhibits designs under certain prices, like Under $6K or $12K.
The Branded and Unbranded Versions of Exhibit Design Search
There’s the Classic version of Exhibit Design Search at www.classicexhibits.com in addition to two unbranded versions: www.exhibit-design-search.com (w/ prices) and www.exhibitdesignsearch.com (w/o prices).
What It’s Like to Rent from Classic Rental Solutions
Renting a trade show exhibit reminds me a twenty-year span where I would go on shopping sprees for business clothes. I always shopped at the same Nordstrom store in Portland, and Pam in the Men’s Suits Department helped me every time. Once I became confident with her guidance and direction, I had no reason to ever consider shopping anywhere else.
Comparing Trade Show Exhibits, Fast Food, and Banner Stands
Many inexperienced exhibitors struggle with their show display options. And who can blame them? Even for hardcore marketing professionals, trade show exhibits can be puzzling and the prices bewildering. Some displays are hundreds of dollars, other thousands, and larger projects easily climb into six figures.
Classic Exhibits — Shared Knowledge University June 20-21
It’s time to register for Classic Exhibits’ semi-annual Distributor Partner Training. The next Shared Knowledge University is June 20-21.
Harold Mintz Joins the Classic Exhibits Family
Classic Exhibits Inc. announces the addition of Harold Mintz to the Classic Family. As a Regional Sales Manager, Harold will work alongside Jen LaBruzza, the National Sales Manager, to enhance and build the Classic Distributor Partner Network throughout North America.
Women in Exhibitions — Mentoring Opportunities
Our thanks to everyone who supported the 2nd Annual Women in Exhibitions breakfast at EXHIBITORLIVE. It was a huge success! Attendance increased from 100 in 2018 to 150 in 2019.
Classic Exhibits at EXHIBITORLIVE 2019 — Video Recap
For over 20 years, Classic Exhibits has participated in EXHIBITORLIVE, the trade show for the trade show industry. This year, it was held at the Mandalay Bay Convention Center from February 25-28.
Do You Believe in Magic? Attending EXHIBITORLIVE 2019 in Las Vegas
After working in the trade show industry for three years, I finally attended my first EXHIBITORLIVE, the trade show for folks in the trade show industry. Are you ready to hear what this “newbie” thought?
Why Sustainability Should Be Your Key Sales Differentiator
Sustainability can create a selling advantage. The subject of sustainability may not be something you lead with in a presentation, but it might be the added benefit that could spark interest and make you stand out from your competitors. If everything is equal between you and a competitor in the mind of your client, then sustainability might be what wins you the project.