Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

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Recent Posts

Over 60 EuroShop 2020 Photos

Kevin Carty and Katina Rigall Zipay are in Dusseldorf this week at EuroShop 2020 taking and sharing photos from the multiple exhibit halls.

The 7 Truths about Renting a Trade Show Exhibit

Trade Show exhibit rentals are growing. Rapidly. And exhibit companies are trying to position themselves based on their individual strengths. Some rental-only exhibit companies are touting renting as the only solution. They say, “Why buy when you can rent? No more storage fees. You can change the display for every show. The cost is less.”

Up Your Game Newsletter — January 2020

The January 2020 Up Your Game Newsletter from Classic Exhibits with articles about Harold Mintz, EXHIBITORLIVE, Shared Knowledge University, and the Annual State of the Company Letter.

What to Look for in an LED Lightbox Manufacturer

Stroll through any airport, mall, event, or trade show and you’ll see hundreds of colorful LED lightboxes in every shape and size. Over the past few years, most have switched to backlit tension fabric SEG graphics. The reasons are obvious. Not only is fabric more durable than direct print graphics, but it’s also cheaper to ship and easier to maintain. And depending on the print process, the colors are vibrant and the details nearly photographic. 

Introducing Harold Mintz

Harold Mintz, a Classic Regional Sales Manager, compares visiting trade show distributors 10 years ago to visiting them now. Most of the folks I’m meeting don’t know me. Maybe they’ve heard my name, but most are unaware of me or my experience in the industry. This is a constant reminder of the old axiom, “What have you done for me lately?”

Our Gravitee One-Step Federal Trademark Registration

Earlier this year, we received a utility patent for the Gravitee One-Step Modular Wall System. Today, we receive our federal trademark registration for the Gravitee logo. For anyone who’s ever sweated over a logo with all the opinions and iterations that accompany it, you know this is a big deal.

Up Your Game Newsletter — December 2019

Each year, Event Marketer Magazine selects the 50 Best Exhibit Builders. Otherwise known as The Fab 50. It’s a tough list to make, and we are delighted to be one of the honorees. It’s our fifth time!

| November 2019

In January 2020, Classic Exhibits will introduce Symphony, a portable system with over 30 mix and match configurations, seamless graphics, and dramatic shapes.