Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Do You Understand the New and Impulsive B2B Buyer?

Do You Understand the New and Impulsive B2B Buyer?

I don’t consider myself “old,” yet I remember business-to-business sales before the Internet. You contacted a salesperson, who was the “Gatekeeper of All Information.” Then you went through a series of meetings, learning a little more with each one. After all the meetings with all the potential vendors, you made a decision. It was time-consuming, expensive, and frustrating.

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30 Day Quote Policy — Effective June 1, 2021

Classic’s 30-Day Quote Policy. Starting June 1, quotes will be good for 30 days. After that, we will need to look at it again, Quotes with a significant quantity of wood will likely see moderate prices increases.

Your Beautiful Portable Trade Show Display

Most portable displays look portable. That’s always been unfortunate fact. But… what if you could have all the benefits of a portable system, like UPSable roto-molded cases and tool-less assembly, with all the design impact of a modular or custom exhibit? It’s possible with Symphony Portable Displays.