Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Exhibit Planning: The Key to a Successful Trade Show

Exhibit Planning: The Key to a Successful Trade Show

“Build it and they will come” – All too often, exhibitors embrace this phrase as the beginning, middle, and end of their trade show marketing program. Unfortunately, success at trade shows requires MUCH MUCH MORE. It requires planning – lots and lots of planning including setting goals and a budget.  Everyone loves the custom exhibit design process. It’s the fun part. With a carefully...

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Choosing the Right Event Charging Station

50 Trade Show Tips in 50 Minutes

From Trade Show Stupid to Trade Show Smart in 50 Minutes TradeshowGuy Tim Patterson, the author of two trade show marketing books, pulls from his 20+ years in the trade show world to share ways to get an edge on your competitors on the trade show floor.  His trade show tips include budgeting, marketing, tradeshow staff training, design, ROI and ROO. Tim shares tricks that you can put into...

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Virtual 3D Exhibits: Pros and Cons

Virtual 3D Exhibit Design requests have increased substantially as exhibitors dive into Q3/Q4 show requirements. Virtual trade shows are all about planning.

Gravitee Medical Registration and Testing Stations

Classic Exhibits Inc. stocks more than 80 engineered aluminum extrusion profiles in full or cut lengths. CAD and design assistance is available along with wood fabrication, welding, bending, and milling.

Up Your Game — July 2020 Newsletter

Personal Protection guidelines are starting to unfold for schools, universities, medical facilities, and businesses. We are deep in that mix and know it very well. Currently, we have about twenty schools under our belt, eight banks, and several hospitals.

Trade Shows Have an Image Problem

Trade shows have an image problem. And, it’s our fault. Now, when I say, “image problem,” I’m not referring to drayage, show regulations, display and booth space costs, or any of the other issues that been an open wound for years.

Modifying Your Open Office with Low-Cost, Flexible Solutions

COVID-19 has forced most businesses to review their work environments as they plan for their employees to return. Companies are quickly trying to reverse the open-office trend in a low-cost and flexible way. They want to remove chairs and desks and install screens or other dividers between remaining desks.