Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

5 Tips to Hosting a Successful and Memorable Event

5 Tips to Hosting a Successful and Memorable Event

“Let’s host an event in Louisville for our Distribution Partners during EXHIBITORLIVE.” Yes, please! Throwing unique corporate events is one of the most enjoyable tasks anyone can ask of me. When someone says Louisville, you might immediately think Kentucky Derby. Or where 90% of the world’s bourbon is distilled. Not me. While they’re both iconic and associated with Louisville, they’re both just...

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Trade Show Banners: Pop Up Vs. Retractable

Trade Show Banners: Pop Up Vs. Retractable

Trade show banner stands are lightweight portable displays with single or double-sided graphics. They usually assemble without tools and pack in carrying bags or rolling cases which makes them ideal for retail and trade show signage, events, and trade fairs.  Banner stands come in a variety of sizes, styles, and prices. And are available from suppliers on the Internet and from your local...

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Behind the Scenes Interview– Marlys Arnold, Author of Build a Better Trade Show Image

Behind the Scenes Interview– Marlys Arnold, Author of Build a Better Trade Show Image

When Marlys Arnold wrote the book, Build a Better Trade Show Image, her goal was to create a how-to manual for new exhibitors. Since then, her book has been a must-read guide in the trade show industry for over 20 years. The updated version includes many new examples of creative exhibit designs, promotions, attractions and beyond. You’ll find fresh ideas, as well as advice that has stood the...

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Recent Posts

10 Days in Review – The Trade Show Industry in Recovery

This recovery process is just beginning. My compliments to those industries pressing forward safely and not abandoning ship on their events. Part of our overall recovery as a country requires that we get back to business sooner rather than later. I applaud those taking the proper precautions to hold and participate in trade shows and events.

Exhibit Design Search: Tips and Tricks Webinar

Whether you’re a newbie to EDS or hardened veteran, you’ll discover new techniques to make your life easier. That’s a guarantee! Open to all Classic Distributors and all roles.