Exhibit Design Search Webinar Recording w/ Outline

Trade Show Blog

EDS Tips and Tricks Webinar

On Wednesday, July 28, Classic Exhibits conducted two Exhibit Design Search Tips and Tricks webinars for Classic Exhibits Distributors. The video recording of the second session covers both basic and advanced techniques for navigating EDS including Past 5 Days, Trade Show Tips, and My Gallery.

The outline below provides a general guide of the topics covered during the webinar.

The Basics (@1:20 min)

  • Design Database of 1500 displays, 9000 photo, and 84 articles
  • Public Website(s), developed for Classic Distributors and their clients
  • 32 Product/Design galleries, mostly Classic but also (2) Optima [OP], (2) CORT [CT], (1) Brumark [BR], and (1) DS&L [DL]
  • Divided into sizes or product groups
    • Island, Inlines, 10 ft., 20 ft.
    • Rentals, Sustainable, Charging Solutions, Counters, etc.
  • Quick click menus to search by size, price, or product line
  • Specials and Lightning Deals
  • Within galleries: product descriptions via bullets, text, and hyperlinks
  • Video and audio clips
  • Unbranded literature
  • Retail prices

Advanced Skills (@ 7:25 min)

  • Classic, Branded, Unbranded w/ prices, Unbranded w/o prices
  • Search (kit, feature, or any text)
    • GK-2005
    • Associated or related kits
  • Advanced Search – Fine-tune your search parameters (@ 10:33 min)
    • Price range
    • Include or exclude rentals
    • Booth size
    • Sort
    • Text
    • Or by Product Gallery Groups
    • Check All/Uncheck All
    • Example
      • $7,000 to $14,000
      • 10 x 20
      • Exhibits
      • 68 designs
      • Fine-tuning:  Unclick the pop-ups
      • 46 designs
      • Lightbox
      • 4 designs
  • Past 5 Days (@ 15:27 min)
    • Background
    • Why it matters
    • Search all weeks, View by week, Random
    • Search by sizes
    • Text search: 10 x 20, custom
    • Links to products and job numbers
    • My Gallery
  • Home Page/Modern Inline Exhibits (@ 19:24 min)
    • Corner Clues: backlit, modular, eco-friendly
    • Corner Clues:  rent
    • My Gallery
    • VK-1334 | Modular Inline
      • Purchase and Rental Prices
      • Add to My Gallery
      • Rental Price – hardware and graphics
      • Links to “Associated Kits”
      • Photos
      • Print button
      • Specs Tab:  Downloadable setup instructions, graphic dims. FAQs, Warranty, along with general information about lead times, exhibit weight (and shipping), and electrical cord management
      • P5D – My Gallery
      • Permalink
  • Trade Show Tips (@ 27:00 min)
    • 84 articles organized into 11 categories about trade show regulations, marketing, design, logistics, and a wide range of other topics.  
    • Why is this important?
      • Think of them as Cliff Notes: While you may not need them, your clients do (and you can’t possibly coach them on every topic). You want knowledgeable, smart, and savvy customers because those are the ones that succeed at trade shows. These articles make you the library, the source of that information.
      • Secondly, it’s a tutorial, guidebook, textbook for any new employee.
    • Examples and how to use it
      • My Gallery
      • Standard USA Booth Regulations
      • 10 Common Trade Show Myths
      • 13 Common Trade Show Mistakes
      • How to Cut Your Trade Show Costs, Part 1, 2, and 3
      • Literally any of the articles about Rentals
  • My Gallery – Single-most valuable tool in EDS (@31:16 min)
    • Includes Kits, Photos, and Trade Show Tips
    • Send My Selections:  Simple, straightforward. Unique URL for each My Gallery
    • Branded vs. Unbranded
    • Saved (2) Ways:  Temporarily as a cookie and on our server for 3-4 months
    • Virtual Changes
    • Clear My Gallery vs. Reset

–Mel White
mel@classicexhibits.com
https://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Filter by Category

Filter by Year

Recent Posts

Six Reasons to Blog in 202X

With the proliferation of video, blogging may seem quaint, even old fashion. And yet, we continue to post blogs 4-6 times per month. So, I asked Kris Asleson, the chief strategist at Flyrise (our SEO partner), why blogging is still important.

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition. 

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

What You Should Know about Trade Show Exhibit Budgeting

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.

The Top 10 Design Mistakes of Trade Show Graphics

You decided on your new trade show display . . . but you’re not done yet. Now, it’s time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics.

If Puppies Ran Trade Shows and Events

The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you’re on your own.

If Kittens Ran Trade Shows and Events

If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.

Baseball Terms for the Trade Show Industry

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:

“I’ll Know It When I See It” — Every Designer’s Nightmare

For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs — functionally, aesthetically, and fiscally — is the ultimate goal. But . . . that doesn’t mean the process is always flawless. Here are a few “Design Red Flags” from a Designer’s perspective which can delay the process (and increase your design fees).

Trade Show Staffing: Assembling the Perfect Team

Who should be there? That’s easy. Bring employees who know the products or services, who have charismatic people skills, who are personally invested in results, and who participate in pre-show planning or post-show implementation.

What You Should Know as a New Exhibit Buyer

For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.

10 Tips for Designing Large Format Graphics for Trade Shows

Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. All it takes is a leap of faith… and trust in my advice.