Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Building a Trade Show Booth: A Professional’s Guide

by | Sep 6, 2023 |

Could you build your own trade show booth? Of course. But, let’s be honest. Do you really want to design and build a structure engineered to assemble quickly, pack efficiently, display graphics, and survive shipping?  That’s not to say you couldn’t do it, but why reinvent the wheel when there are specialized exhibit houses with ten, twenty, or even fifty years of expertise in engineering...

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Trade Show LED Lighting: Bright Ideas & Examples

by | Aug 24, 2023 | , ,

Light Emitting Diodes (LED) have transformed trade show exhibits. For the better. Not long ago, LED trade show lighting was a luxury, reserved for expensive island displays or tech companies with unlimited budgets. Now, LED lights are everywhere, from tabletops to double-deck exhibits. As a result, the show floor is brighter, more colorful, and more engaging for attendees.  Exhibit and...

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Introducing Backlit Symphony Portable Displays

by | Jul 31, 2023 | , ,

You made the Symphony the gold standard for portable modular displays with tool-less assembly, (8) frame shapes and (17) upscale accessories, like iPad Clamshells, Monitor Mounts, Literature Holders, and Lockable Counters. Now, as Emeril LaGasse would say, "It's time to kick it up a notch!" Introducing Symphony Backlit Portable Displays with three elegant 10 ft. and 20 ft. designs: SYK-1050,...

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