| Day #2
Today, we stroll through the colorful history of our product names. We’ll even touch on the funky Classic Exhibits logo. Don’t scoff. It’s more interesting than you think.
| Day #1
I’m a giver. What can I say? It’s who I am.
In the spirit of Thanksgiving, I thought I’d share 25 “Classic Tips and Insights” over the next week. Five per day. Some you may know. Others probably not. I promise to keep them short, sweet, and easily digestible.
Customer Service Just Got Easier at Your Next Trade Show
Most retailers devote significant time and money to customer service training for their employees. The same can’t be said for exhibitors and their booth staff. They assume their team will be professional.
Short and Sweet EDS Video by Tim Patterson
Last week, Tim Patterson, aka the TradeshowGuy, created a three-minute video for his clients showing recent Exhibit Design Search updates. It’s concise, informative, and interesting. The video trifecta. Thought I’d share. Enjoy!
Ignorance and Indifference on the Trade Show Floor
We all recognize this scene from Seinfeld: The rental car desk. The banter between Jerry and Elaine. And the snide, indifferent response from the rental car agent. We’ve all experienced this poor customer service from an overbooked flight, a missed service appointment, or a bait and switch on an advertised product.
Does Your Trade Show Exhibit Have To Be Clever?
That’s not to say your trade show exhibit shouldn’t be attractive. It should, but I would encourage you to focus on more practical matters the next time you design or rebrand your display. What do you need in the booth space to conduct business? Make it less about showmanship and more about conversations and information.