The Keys to a Successful Trade Show: Staying Fit
Advicertainment by M. Christine Delea
As a smart marketer, you attend as many trade shows as you can, all while managing the day-to-day operations of your business. Eventually, you may feel as if you’ve been everywhere. You may question if another one is worth it.
Remember that your team worked hard to prepare for this trade show. You ended up on imaginative roads that regular workdays often don’t inspire. The pressure of a looming trade show got your office brainstorming on that wonder wall board more intensely than you have in months. Give me one reason why you would let all of that hard work be for naught.
Resolve to be your best, which means staying healthy at the show. That recirculated air is working against you, but you can beat it. This is how we do it.
If you are not washing your hands regularly, break from the old routine and become a little OCD about your hands. Wash throughout the day with regular soap for as long as it takes you to sing the Alphabet Song in your head as you scrub.
Get up early every morning and stretch for a few minutes. Take a few deep breaths (good exercise for your lungs) and resolve to swim in the hotel pool before you go to the show, stroll around the grounds after lunch, and/or get to the workout room where you are staying before you go to sleep. Don’t linger after meals. Skip dessert and take the stairs up to the social event you need to attend.
Carry your water bottle everywhere. Stick with fresh foods as much as possible — salads and fruit/cheese/nut plates will keep you full and energized. Need to indulge? Try a smoothie with a boost of Vitamin C.
Get enough sleep. This will help you stay physically fit as well as mentally sharp. When a colleague calls your room at midnight to ask you to join the fun at the bar, (politely) say that you ain’t going nowhere and go back to sleep. You can always call them at 6:00 am and see if they want to join you for a swim!
Posts in the Series:
- Trade Show Tips to the Beat of the 1950s
- Trade Show Tips to the Beat of the 1960s
- Trade Show Tips to the Beat of the 1970s
- Trade Show Tips to the Beat of the 1980s
- Trade Show Tips to the Beat of the 1990s
- Trade Show Tips to the Beat of the 2000s
- Trade Show Tips to the Beat of the 2010s
Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.