Word on the Street by Kevin Carty
The Evolution of Design Search
Most of you have had some experience with Classic Exhibits’ Design Search. Design Search has proven to be one of the most powerful tools on the web to explore displays, exhibit photos, and trade show tips.
The idea, originally, was simple. Create a tool where a distributor or end user could search a database of exhibit designs by size, price, and keyword. But like all good ideas, it quickly morphed into much, much more.
We realized that this would be a valuable tool on the Classic site, but very quickly recognized that it could also be a valuable tool on any Distributor’s website. We could brand it so it matched their website graphics and retained their navigation — All for only $300!!
Over the past two and a half years, over 90 Distributors have added Design Search, automatically giving them access to 21 product galleries, a searchable database of both renderings and photos, rental options as well as distributor specific communication tools like Design Request, Send Me More Information, and the ability to email specific designs directly from Design Search to clients.
Again . . . all for $300!
Over the past few months, we have added new features that make Design Search even better!
Design Search Galleries
We added Product Galleries for several Optima Graphics products and Eco-systems Sustainable Exhibits designs. These additions give Design Search even more product depth! We also added a Top 12 Slideshow button to the Home Page which shows the Top 12 most popular designs within Design Search.
Have a client with either a “Quick Ship” or “Tight Budget”? You can easily click to either Quick Ship displays or Quarterly Specials and find just what you need.
As you can probably tell, we are very proud of Design Search. If you do not have Design Search on your website, you may want to consider it. Once it’s in place, we handle all the maintenance by updating it with new designs, adding new features, and constantly tweaking the design details, graphic dims, and setup instructions. We do this all behind the scenes so you don’t have to.
Concerned with SEO and Web Optimization for your website? Design Search is highly optimized with the latest technology and focused on keywords to help your listing on Google.
Check it out and let us know what you think. If you are interested in adding Design Search to you website, feel free to contact Mel White at mel@classicexhibits.com for more information.
Have a great and restful weekend
Be Well!
–Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a