Trade Show TalesBlog

A Guide to Silicone Edge Graphics for Trade Shows

January 10th, 2024 Mel White COMMENTS
silicone edge graphics

If you’ve participated in a trade show recently, you’re very familiar with fabric graphics like silicone edge fabric graphics (SEG). However, not long ago, most trade show graphics were printed on a plastic, vinyl, or corrugated paper substrate. These had to ship flat in a box or rolled in a tube to protect them… and damage was common, even with careful packaging and installation. 

Today, fabric graphics dominate as the primary graphic medium for trade shows. Largely for three reasons:  (1) They’re lightweight, (2) Relatively indestructible, and (3) Are available in large formats up to 10 to 16 ft. wide. In this article, let’s explore how and why Silicone edge graphics dominate trade shows and events. 

SEG graphics

Understanding Silicone Edge Graphics: An Overview

Let’s start with the basics. SEG is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). The silicone strip is sewn directly to the edge of the graphic, and the strip is then inserted into a frame with a recessed groove. 

The size of the graphic must be precise so the fabric is taut when installed in the frame. The result is a large format graphic that mimics the old-fashioned hard panel graphics commonly found on custom displays and interior spaces.

Dye sublimation is a versatile process for printing vibrant, long-lasting designs on fabrics, especially synthetic ones like polyester.

1. Design and Printing: It starts with a design, like a photo, pattern, or text, which is digitally printed onto special transfer paper using sublimation inks. These inks are unique because they can transition directly from a solid to a gas state, skipping the liquid phase.

2. Heat and Pressure: The printed transfer paper is placed on top of the fabric (usually polyester or a poly blend) and then fed into a heat press or calender. This applies intense heat and pressure, around 200°C (400°F) for 30-60 seconds.

3. Gaseous Transformation: Under this heat and pressure, the sublimation ink on the transfer paper transforms into a gas. This gas permeates the fabric’s fibers, creating a permanent bond. The ink dyes the fabric from within, rather than just sitting on top of it.

4. Cooling and Setting: As the heat press cools, the fabric’s fibers contract, trapping the gaseous ink permanently within. This results in a vibrant, high-resolution print that’s resistant to fading, cracking, and peeling.

Unique Features of SEG Fabrics

Overall, dye sublimation is a powerful and versatile technique for adding vibrant, permanent designs to fabrics. Its combination of high quality, durability, and softness makes custom silicone edge graphics a popular choice for inline and island trade show exhibits and retail graphics. 

  • Superior Fabric. The high-quality fabrics come in a variety of weaves, twills, and thicknesses for most backlit and non-backlit applications
  • Versatile. Silicone edge graphics can be used on engineered aluminum extrusion profiles which are both lightweight and durable. 
  • Quality. The fabric undergoes a painstaking pre-inspection before the images are printed.
  • Dye-Sublimation. Dye-sublimation graphics are vibrant and lightweight.
  • Less Frame. SEG fabric graphics are the perfect choice when more graphics and less frame is desired.
  • No Sew Line. Unlike bead or pole pocket finished graphics, the sew line is hidden within the extrusion providing a more finished look
  • Eco-friendly Options. Fabric vendors are introducing more green options using recycled fabrics, which have the same benefits as traditional non-sustainable fabrics. 

SEG graphics

The Benefits and Applications of SEG Graphics in Trade Shows

Modern and Visually Appealing: SEG graphics offer a sleek and frameless appearance, creating a more modern and high-end look compared to traditional signage. The fabric itself is smooth and wrinkle-resistant, further enhancing the visual appeal. 

Easy to Install and Change: The silicone edges easily slide into the grooves of the aluminum frame, making installation a breeze. The lightweight fabric can be rolled or folded for storage and transportation, and graphics swapped out quickly and without special tools. 

Versatility and Customization: SEG fabric graphics are ideal for a wide variety of applications, from wall murals and window displays to trade show booths and event backdrops. They can be custom-printed in any size, shape, or color, and can even be backlit for added impact. 

Other Benefits Include: 

  • Storage and Shipping. Fabric is lighter than many other graphics and when folded neatly, take up much less space.
  • Care. Fabric graphics can be washed and steamed and are as durable and long-lasting as traditional graphics.
  • Lightweight. Larger graphics weigh less, perfect for draping or creating space definition. 
  • Cost. More image bang for the buck! 
  • Green. In addition to transportation and storage benefits, there is a growing list of fabric options created from recycled materials! 
  • No Glare. Fabric is the perfect choice for media walls or any backdrop that is being photographed or filmed. 
  • Versatility. SEG fabric can be applied to most displays or event structures. 
  • Less Visible Frame. The silicone edge means you see more of the graphic and less of the frame.
  • Curves. Some aluminu extrusions can be curved. Ask about design options. 

Why Customers Love SEG Graphics:  

  • Tight as a drum, vivid, flat fabric graphics replace hard panel graphics in custom displays.
  • Highest quality look.
  • Neatly finished corners. 
  • More visible graphics, less frame. 
  • Attached pull tabs ensure easy removal from the frame. 
  • Quick install and even faster breakdown. 
  • Improved storage, drayage, and shipping costs with fabric graphics
Silicone edge graphics frame

Choosing the Right SEG Fabric for Your Display

Like any fabric, there are materials meant for specific applications, like indoor or outdoor usage, qualities like durability, vibrancy, and lightweight properties, and, of course, overall quality. In some ways, SEG fabric is like clothing. There are fabrics meant to last for years and other fabrics meant to be tossed after a season. 

When reviewing your options, take the time to ask your vendor to explain which fabric they’re using and the benefits, features, and warranty of that choice(s). There are two main types of SEG fabrics: knitted polyester and backlit polyester. Backlit polyester tends to be more expensive, durable, and wrinkle-resistant. 

Other Considerations:

  1. Backlit vs. Non-Backlit Fabric 
  2. Stretch vs. Non-Stretch Fabric
  3. Size. The typical maximum size of an SEG graphic (without a seam) is 118 inches wide. However, there are a few dye-sublimation printers that can print up to 188 inches. 
  4. Build-in Blocker vs. Separate Blocker
  5. Folded vs. Rolled 

Silicone Edge Graphics Frame: The Foundation of SEG

Silicone Edge Graphics require a frame with a channel to hold the sewn silicone welting that surrounds the fabric. Although the channel can be cut into wood or molded into plastic, the most common SEG frames are aluminum. Aluminum extrusions offer the benefits of light weight, durability, structure, and versatility. Depending on the vendor, there are SEG aluminum frames as wide as 8 inches and as narrow as ½ inch.  

Engineered SEG aluminum can be cut, bent, and constructed into squares, rectangles, and even curves. The extrusion can also be powder-coated or anodized in hundreds of colors to match the most demanding design requirements. 

Finally, aluminum frames have the extra benefit of endless recyclability. Aluminum frames recycled one week may be melted, formed into billets, and extruded into new extrusions a week later.  

Maintenance and Care of SEG Displays

Most SEG fabric graphics should be folded and stored in a plastic bag. You may spot clean by wiping with a damp cloth. If it is necessary to wash the graphic and it is small enough, use a commercial-size front-loading washing machine. Wash on the gentle cycle, with cool water. Dry cleaning is NOT recommended. 

To limit getting the graphic dirty during installation, keep the set-up area clean by using a drop cloth and wash your hands prior to set-up. You may want to consider purchasing inexpensive white cotton gloves. Wearing gloves while handling the graphic will minimize the transfer of dirt and oils to your graphic

Custom Silicone Edge Graphics from Classic Exhibits! 

With SEG Fabric Graphics, you can dream BIG with your next trade show exhibit. Whether backlit or non-backlit, fabric graphics allow you to tell your story in ways unimaginable a few years ago. 

For over 30 years, Classic Exhibits has been a reliable source of expertise for new and seasoned trade show marketers. The Classic Exhibits Distributor Network includes over 200 North American exhibit houses and display professionals. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

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Posted in Exhibit Design, Graphics | No Comments »

2024 Design Fee Schedules

January 9th, 2024 Mel White COMMENTS
Updated Design Fees from Classic Exhibits

We’ve updated the Design Fee Schedules. While there are increases, they’re all modest. Over the years, you’ve told us that exhibitors recognize that exhibit design has value and they’re willing to pay for it if it’s reasonable and fair. We agree and the changes reflect that.

As before, all 3D Max files of existing designs are available at no charge. Inline and Island Kit Rebrands with no structural changes will be $100 and $150. To download the updated Purchase and Rental Schedules, click HERE. The Schedules are also available in the footer of the Classic website.

Contact design@classicexhibits.com and rentals@classicexhibits.com with any questions.

Purchase Design Fee Schedule

Purchase Design Fees

Rental Design Fee Schedule

Rental Design Fees

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Posted in Classic Rental Solutions | No Comments »

Best Wishes and Happy Holidays!

December 20th, 2023 Mel White COMMENTS

Best Wishes and Happy Holidays from the Classic Exhibits Family. Our sincere thanks to Classic Distributors and to our Exhibit Industry Partners for a remarkable 2023…. AND the promise of an AMAZING 2024.

Happy Holidays from Your Classic Exhibits Family

Posted in Classic Exhibits Inc. | No Comments »

A Guide to Mastering Trade Show Logistics

December 20th, 2023 Mel White COMMENTS
trade show logistics

Think you know logistics? Well, forget 50% of what you know because it doesn’t pertain to trade show logistics. The key is knowing which 50%. Let’s explore the frustrations, and the idiosyncrasies of trade show logistics. Some of it won’t make sense, which is fine. You’ll just have to accept it because no amount of badgering, bullying, or bluster will change how freight companies, convention centers, or general show contractors operate. It’s their world and navigating it takes a bit of knowledge and patience. 

Our task in this post is to compress the learning curve, and as a result, save you a little money and lower your blood pressure. At Classic Exhibits, we’ve been handling trade show exhibit planning and logistics for our clients for 30 years. We’ve learned a thing or two. We’ve also learned what works, what doesn’t, and what may happen regardless of your best-laid plans. Live events almost always come with a few surprises. 

Trade show logistics involves efficiently moving an exhibit and equipment to a show site, managing setup and utilities, and finally getting everything back to headquarters in one piece after the event.

The entire process can be quite challenging, even if the show is taking place within your city. But it gets tougher when borders are involved. The challenge of managing the logistical side of trade shows in another state or another country is an entirely different ball game. This is where hiring the services of trade show logistics providers can be a big relief.

Understanding Trade Show Logistics and Coordination

Trade show logistics include the packaging, movement, services, installation, and dismantling of an exhibit. In short, it’s much more than simply scheduling the shipping to and from a show site. In some cases, it’s very straightforward. You may be participating in a small trade show close to your location at a regional convention center. Planning may only take a few hours. 

However, exhibiting in your industry’s primary trade show in Las Vegas, Chicago, or Orlando with an island exhibit may require days (or weeks) of planning, including understanding the show regulations, general show contractor forms and deadlines, and the labor regulations specific to that city and venue. If you work with an exhibit house, they can guide you on best practices. 

Here are some routine tasks to consider:

Your Exhibit:  May seem obvious… You either have an exhibit or you need to order one. Either way, the process takes time, especially the design, build, and staging of a new custom trade show exhibit. Even if you already own an exhibit, you’ll need to stage it to ensure nothing is broken or missing or (at a minimum) open the cases and crates and complete an inventory of parts, pieces, and graphics. 

Show Services:  Services can be as simple as ordering electrical or as extensive as ordering labor, rigging (for an overhead sign), cleaning, lead management, material handling, and flooring. All these services have deadlines and early bird prices. Ordering them on time not only saves money but makes the installation and dismantling process less stressful. 

Freight: Mention “logistics” and freight immediately comes to mind. Shipping trade show freight to convention and exhibition facilities isn’t as straightforward as shipping 6 boxes or a pallet of equipment to a customer. See the section below for details on Navigating Trade Show Shipping. 

  • trade show coordination
  • trade show shipping

Navigating Trade Show Shipping

At least once, probably more often, you’ll be surprised, shocked, or dismayed by a trade show shipment. Join the club, my friend. Just when you think you’ve got it down, you’ll encounter another gotcha on your shipment. Your exhibit house can be your best friend regarding trade show shipping. They already know the ins and outs and typically have a relationship with multiple carriers. Let’s explore some of the more common questions. 

Advanced Warehouse vs. Shipping Direct to Show. New exhibitors are often confused by this choice since the Advanced Warehouse is more expensive than shipping to show. There’s a reason and if possible, always ship to the Advanced Warehouse if that’s an option. 

Here’s why… by shipping to the Advanced Warehouse, you ensure your exhibit arrives on time, and if there’s any visible damage to the crate, the General Show Contractor will often inform you. Freight in the Advanced Warehouse is then transported to the show site first, which means you can schedule your show services and labor without guesswork. 

Shipping to the show site means the freight carrier will go directly to the show site on a specific date and time, along with hundreds of other trucks. There’s usually a line and the drivers will have to wait their turn. Waiting incurs charges and the freight company will pass that along. It also means you don’t know precisely when your crates or cases will arrive in your booth space so scheduling can be dicey. This means you might now be able to have your labor crew during regular hours vs. overtime hours. 

Freight Carriers, Including UPS and FedEx. For smaller shipments, UPS and FedEx are excellent options. This includes portable displays packed in roto-molded cases with wheels. If you have multiple roto-molded cases, like 6+, consider strapping them to a pallet and shipping them via a common carrier. Not only will you save money, but it’s less likely (1) of those cases will disappear into the UPS/FedEx Black Hole, lost for days (and occasionally, forever). 

For larger shipments, you’ll use an LTL freight carrier, unless you have enough crates and products to fill a trailer. Ask the freight carrier about their experience shipping trade show materials. Not all carriers and drivers want the hassle associated with exhibition freight. Also, ask about any special charges and restrictions. You’ll need to know the dimensions of your crates, destination, date(s), and estimated weight to obtain an accurate quote. Get the quote early. The longer you wait, the more expensive it can get. Just like a shark, carriers can smell blood (and desperation). 

Crating and Packaging. Damage happens. Excellent crating and jigging can prevent it, but few exhibitors spend time inspecting the packaging before shipment, and even fewer review the packaging once the show is over. Crates designed for reusable packing (with reusable packaging materials) may be the smartest investment an exhibitor can make, even more than the actual exhibit design. 

However, even excellent crating can’t always prevent damage during transit or damage from forklift drivers. If you see damage or the potential for damage, document it immediately and file a claim. Don’t wait! 

Return Shipping: You’re probably thinking, “Return shipping is a no-brainer, right?” And the answer should be “Yes!” And yet, it’s often forgotten during the stress of getting the exhibit to the show and scheduling show services. Freight not picked up after a show by a specific date will be “Force Shipped” by the General Service Contractors. The GSCs love forced freight because they can charge 2X, 3X, or even 4X rates to return your exhibit to you. Don’t let the happiness of a successful show be marred by an unexpected forced freight charge. 

Creating an Effective Trade Show Schedule

Whether you participate in 1-5 trade shows or 250 trade shows a year, creating an effective trade show schedule will ensure the right marketing, the right people, and the right exhibits are in place to maximize your success. Plus, your CFO will love you since a comprehensive trade show schedule and budget makes their job easier and limits financial surprises. 

Most companies have already identified their primary trade shows. Some will require a larger presence than others, not only in the size of the booth space and exhibit size but also the number of people who will be attending. However, from year to year, marketing priorities change and new products and services are introduced. In those situations, it’s wise to review which trade shows offer the greatest return on your investment. 

trade show logistics and planning

Choosing the Right Trade Show

Here are some key factors to consider when choosing which trade show to attend. 

1. Define Your Goals:

  • What are you hoping to achieve by attending a trade show? Generate leads, launch a new product, increase brand awareness, network with potential partners, or learn about industry trends?

2. Target Audience:

  • Who are you trying to reach? Look for shows focused on your industry or niche, considering demographics, buying power, and decision-making roles of attendees.

3. Research Potential Shows:

  • Consider factors like location, date, reputation, size, and exhibitor list. You can also reach out to past exhibitors or attendees for their feedback.

4. Budget & ROI:

  • Analyze the costs associated with each show, including booth space, travel, accommodation, marketing, and staff expenses. Choose shows that align with your budget and offer a promising return on your investment.

5. Additional Tips:

  • Don’t be afraid to try out new shows, but always evaluate their success and adjust your strategy based on results.

It’s never a bad idea to ask suppliers, customers, and even friendly competitors which trade shows they attend. You might be surprised by their answers and discover a customer segment you hadn’t considered.

Additionally, consider using these four search tools to find trade shows in North America and the world. 

trade show schedule

Trade Show Exhibit Logistics with Classic Exhibits! 

You can’t plan for everything, but planning for the expected and having contingency plans for the unexpected will increase your odds of a successful and less stressful show. Trade show logistics are largely controllable, and successful trade show marketing doesn’t happen by accident. The key is identifying the right strategy and executing the right plan.

For over 30 years, Classic Exhibits has been a reliable source of expertise for new and seasoned trade show marketers. The Classic Exhibits Distributor Network includes over 200 exhibit houses and display professionals in North America. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

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Posted in Business Tips, Exhibit Management, Shipping | No Comments »

24 Big Trade Shows in North America in 2024

December 19th, 2023 Mel White COMMENTS

Big Trade Shows in North America

Trade shows are big business and we have plenty of big trade shows in North America to cover!

In 2023, the U.S. exhibition industry generated $15.6 billion in revenue with over 13,000 trade shows in the United States alone, Most cities have convention or exhibition centers. These facilities host shows like the Consumer Electronics Show (CES) with an attendance of 160,000 to local garden, RV, bridal, and crafts shows with attendance in hundreds or thousands. 

People Love to Attend Trade Shows

No other event offers buyers and sellers the convenience of one, two, or three days to explore their professional passions and connect with others in their industry or share information about their interests. If you are interested in searching for trade show for your industry or hobby, then explore these comprehensive search tools: 


For many BIG trade shows by region, see the list below.

Las Vegas Trade Shows 2024 

Las Vegas Trade Shows 2024 

For most Americans, when we think of trade shows, Las Vegas immediately comes to mind. The exact number of trade shows in Las Vegas each year varies depending on how you define a “trade show” and which sources you consult. However, here are some estimates:

  • 75 major trade shows
  • Thousands of conferences and trade shows: This broader estimate includes smaller events and industry-specific gatherings.
  • 24,000 conventions and meetings of all sizes: This encompasses all types of gatherings, including trade shows, conferences, and meetings.


So, why Las Vegas?

Extensive Infrastructure:

  • World-class convention centers: Las Vegas boasts the largest contiguous convention center space in the world, with over 5 million square feet of exhibit space. This allows for hosting multiple large-scale events simultaneously.
  • Abundant hotel rooms: With over 150,000 hotel rooms available, Las Vegas can comfortably accommodate large influxes of attendees, offering diverse options to suit different budgets and preferences.


Accessibility and Convenience:

  • Direct transportation: Las Vegas is easily accessible by air, with McCarran International Airport offering direct flights from major cities around the world. Simplified logistics: Many hotels and convention centers are connected, offering centralized access to event spaces, accommodation, and dining, minimizing logistical challenges.


Vibrant Atmosphere and Entertainment:

  • Diverse attractions: Las Vegas offers a plethora of world-renowned attractions, including casinos, shows, restaurants, shopping centers, and outdoor activities, providing attendees with diverse entertainment options after business hours.
  • Memorable experience: The overall excitement and energy of Las Vegas create a memorable experience for attendees, enhancing the overall impact of the trade show. 

Additional Factors:

  • Favorable weather: Las Vegas enjoys mostly sunny and warm weather throughout the year, making it a pleasant destination for attendees.
  • Experienced workforce: The city boasts a vast pool of experienced professionals in event management, catering, transportation, and other sectors, ensuring smooth and efficient execution of trade shows.

 

#1. CES Trade Show | Las Vegas

January 9-12, 2024, Las Vegas Convention Center

The CES (Consumer Electronics Show) is one of the largest and most influential technology events in the world. It takes place annually in Las Vegas, Nevada, and typically attracts over 170,000 attendees from more than 160 countries. 

#2. SEMA and AAPEX | Las Vegas

November 2-5, 2024, Las Vegas Convention Center
November 5-7, 2024, Venetian Expo and Caesar’s Forum

AAPEX and the SEMA Show are both part of Automotive Aftermarket Industry Week (AAIW) which happens each November in Las Vegas.

The SEMA Show is the premier automotive specialty products trade event in the world. Attracting more than 170,000 industry professionals from more than 100 countries, it draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.

AAPEX has been the premier global event representing the global aftermarket auto parts industry. Located at the Sands Expo, AAPEX features over 2,200 automotive aftermarket manufacturers and suppliers showcasing innovative products, services, and technologies to 44,000+ targeted buyers.

#3. JCK | Las Vegas

May 31-June 3, 2024, The Venetian Expo

JCK Las Vegas is a major trade show and conference dedicated to the jewelry industry. It takes place annually in Las Vegas, Nevada, and provides a platform for businesses to showcase their latest products, connect with industry professionals, and learn about the latest trends.

#4. ASD Market Week | Las Vegas

March 10-13, 2024, Las Vegas Convention Center

ASD Market Week is the largest wholesale trade show for consumer merchandise in the United States. It is held twice a year at the Las Vegas Convention Center, and brings together over 2,000 exhibitors and 30,000 retailers from around the world. It features a vast array of products across categories such as apparel, fashion accessories, home goods, gifts, and much more. 

#5. National Hardware Show | Las Vegas

March 26-28, Las Vegas Convention Center

The National Hardware Show (NHS) is a massive trade show dedicated to the home improvement and DIY industry. It takes place annually at the Las Vegas Convention Center, attracting thousands of exhibitors and attendees from around the world.

#6. NBAA – BACE Business Aviation Convention & Exhibition | Las Vegas

October 15-17, 2024, Las Vegas Convention Center

The NBAA – BACE Business Aviation Convention & Exhibition is the premier event for the business aviation industry, bringing together executives, manufacturers, suppliers, and other professionals from around the world. It is considered the “crown jewel” of the business aviation industry, showcasing the latest aircraft, technologies, and innovations.

CES trade show

Trade Shows in the Western United States

Las Vegas isn’t for everyone… for lots of obvious reasons. The Western US boasts a wide range of industries and businesses, attracting attendees from across various sectors. This provides ample opportunity to network with potential customers, partners, and industry professionals.

The following are large trade shows held in other Western U.S. cities.

#7.  Natural Products Expo West | Anaheim, CA

March 12-16, 2024, Anaheim Convention Center

Natural Products Expo West is the leading trade show in the natural, organic, and healthy products industry where you can unearth your next big seller among the largest collection of emerging and pioneering brands. 

Explore the vast array of natural, organic, and healthy products across various categories, including food, beverages, supplements, personal care, home care, and more. Be among the first to see the latest innovations and trends in the industry.

#8. Pacific Marine Expo | Seattle, WA

November 5-7, 2024 Lumen Field

Pacific Marine Expo is the largest commercial marine trade show on the West Coast, serving commercial mariners from Alaska to California. It provides industry education on safety, management, regulatory matters, and technological advancements. Buyers from Alaska to California visit PME looking for everything they need from bow to stern. Making this the best opportunity for exhibitors to reach the maritime industry and grow their business.

#9. ViVE | Los Angeles, CA 

February 25-28, 2024, Los Angeles Convention Center

ViVE is a premier digital health conference focused on healthcare IT innovation and business transformation. It’s a great opportunity for senior digital health leaders to connect, learn, and collaborate. 

ViVE opens on Sunday with Partner sessions and the Insights Programs, followed by the CHIME Welcome Reception and Good Night @ ViVE – the welcome party with a purpose.

#10.  Outdoor Retailer | Salt Lake City, UT

June 17-19, 2024 and November 6-8, 2024, Salt Palace Convention Center

Outdoor Retailer is a resource for the outdoor and winter sports industry, serving the intersection of commerce and connection, content and culture, community and conversation. 

Summer and Winter shows provide critical platforms for face-to-face commerce, product launches, networking, and industry education to enhance business and support the outdoor recreation economy. As North America’s leading business-to-business event for the outdoor community, Outdoor Retailer is your path to discovery.

#11. EDspaces | Anaheim, CA

October 15-17, 2024, Anaheim Convention Center

The Conference & Expo on Learning Environments is the gathering place for architects, dealers, Pre-K through 12, colleges and universities, independent manufacturers’ representatives, exhibitors, and corporations to learn about trends and experience the latest products and services to enhance student learning.

ASD market week

Trade Shows in the Southern United States 

The southern United States is growing rapidly with a diverse and expanding population. Holding a trade show in the south allows businesses to tap into this large market, reaching new customers and potential business partners.

For a variety of reasons, the cost of holding a trade show can be significantly lower in the South compared to other regions, such as the Northeast or West Coast. This is due to factors such as lower venue costs, travel expenses, and labor costs.

#12. Supercomputing, SC24 | Atlanta, GA

November 17-22, 2024 Georgia World Congress Center

SC24 is the international conference for High-Performance Computing, networking, storage, and analysis. SC attracts an exclusive group of scientists, researchers, department managers, lab directors, and decision-makers from all corners of the HPC and networking industry. 

No other event provides such extensive, targeted opportunities for exposure and in-depth interaction with key customer audiences. Supported by a powerful live network infrastructure called SCinet, SC uniquely provides exhibitors the ability to showcase the full capabilities of their products and services.

#13. FABTECH | Orlando, FL

October 15-17, 2024, Orange County Convention Center

FABTECH is North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. It provides a convenient venue where attendees can meet with world-class suppliers, see the latest industry products and developments, and find the tools to improve productivity, increase profits, and discover new solutions to all of their metal forming, fabricating, welding, and finishing needs. The annual event will offer more than 1,300 exhibitors and 28,000 attendees full access to over 550,000 net square feet of floor space.

#14. Medtrade | Dallas, TX

March 26-28, 2024, Kay Bailey Hutchison Convention Center

Medtrade is the largest Home Medical Equipment Expo and Conference in the US. Connecting the HME industry for over 36 years, Medtrade features a large expo floor filled with the leading home medical equipment manufacturers and their DME products. Thousands of durable medical equipment companies (providers) come to Medtrade to find everything from the basics to the latest innovations in mobility, respiratory, sleep, rehab, and aids to daily living.

#15. Offshore Technology Conference (OTC) | Houston. TX 

May 6-9, 2024, NRG Park

The Offshore Technology Conference (OTC) is the world’s largest offshore energy event. It takes place annually in Houston, Texas, and brings together more than 60,000 professionals from over 100 countries. OTC’s goals are to advance scientific and technical knowledge for offshore resources and environmental matters. 

OTC ranks among the largest 100 trade shows held annually in the United States and is among the 50 largest meetings.

#16. IWCE 2024 | Orlando, FL

March 25-28, 2024, Orange County Convention Center

The International Wireless Communication Expo (IWCE) is the largest event for critical communications professionals in the United States. It is held annually in Orlando, Florida, and attracts thousands of attendees from around the world.

Attendees can explore the latest technologies and advancements in critical communications, including Land Mobile Radio (LMR), Public Safety LTE (PS-LTE), FirstNet, Interoperability solutions, and Emergency response technologies.

#17. MODEX 2024 | Atlanta, GA

March 11-14, 2024, Georgia World Congress Center

MODEX is the largest manufacturing and supply chain trade show in North America. Attendees and exhibitors will see the latest technologies and advancements in manufacturing and supply chain solutions across various disciplines, including robotics and automation, material handling and logistics, warehouse management systems (WMS), transportation and distribution, and supply chain software and analytics

trade shows in chicago

Trade Shows in the Midwest 2024 

Trade shows in Chicago, Indianapolis, Minneapolis, and Louisville are convenient travel destinations for most US attendees. This can be beneficial for startups, small businesses, and individuals on a budget. Lower costs for booth rentals, travel, and accommodation make it easier to participate and maximize your return on investment.

In addition, The Midwest is home to several major industries, including agriculture, manufacturing, healthcare, and transportation. Trade shows catering to these specific sectors provide an excellent platform to connect with industry professionals, showcase your products or services, and learn about the latest trends and innovations.

#18. PACK EXPO International | Chicago, IL

November 3-6, 2024, McCormick Place

PACK EXPO International is where companies come to introduce the industry’s latest processing and packaging advances. Having more than twenty vertical markets represented allows for an unsurpassed showcase of production solutions, unavailable in any other setting.

The four-day event will feature over 2,300 exhibiting companies and span more than 1.2 million net square feet of exhibit space at McCormick Place. PMMI expects to welcome 50,000 attendees.

#19. GEN CON | Indianapolis, IN

August 1-4, 2024, Indiana Convention Center

For over 55 years Gen Con has been the largest and longest-running gaming convention in North America. Founded in 1967 by Dungeons and Dragons co-creator Gary Gygax, Gen Con now attracts tens of thousands of attendees from around the world to Indianapolis for The Best Four Days in Gaming.

#20. CLEANPOWER 2024 | Minneapolis, MN

May 6-9, 2024, Minneapolis Convention Center

CLEANPOWER 2024 grows businesses by gathering key decision-makers and stakeholders across the wind, solar, storage, hydrogen, and transmission industries for discussion, deal-making, networking, and a whole lot of fun. It is designed for the diverse industry and supply chain professionals who are powering America’s future.

Pharma USA 2024

Trade Shows in the Eastern United States 2024 

Participating in trade shows in the Eastern US is almost always a win-win. As the epicenter of commerce, it boasts more Fortune 500 and 1000 companies than any other region in the United States. The East Coast is a large and diverse market with a wide variety of industries and businesses. It’s a tremendous opportunity to reach a large audience and connect with potential customers. 

#21 Pharma USA 2024 | Philadelphia

March 26-27, 2024, Pennsylvania Convention Center

Pharma USA 2024 presents a valuable opportunity for pharmaceutical industry professionals to connect, learn, and collaborate to shape the future of the industry and address crucial challenges. By attending this event, attendees can gain valuable insights, explore innovative solutions, and network with key stakeholders to advance their careers and contribute to the success of the industry.

#22. Summer Fancy Food Show |  New York City

June 23-25, 2024, Jacob K. Javits Convention Center

The Summer Fancy Food Show is the largest trade-only specialty food event in the United States. Serving up the newest and best in specialty food and beverage, the Summer Fancy Food Show attracts thousands of makers, buyers, brokers, distributors, and other industry professionals for three days of product discovery, networking, and business opportunities.

#23. Seafood Expo North America | Boston, MA

March 10-12, Boston Convention and Exhibition Center

The Seafood Expo North America (SENA) is a conference focused on the seafood industry. It brings together thousands of industry professionals from all over the world, including seafood producers and suppliers, buyers and retailers, industry experts, and technology and service providers.

#24. DDW 2024 | Washington DC 

May 18-24, 2024, Walter E. Washington Convention Center

Digestive Disease Week (DDW) is the premier annual gathering for gastrointestinal (GI) professionals, offering an unmatched opportunity to explore the latest advancements in digestive health.

Get Ready for Your Next Big Trade Show in North America with Classic Exhibits! 

Successful trade show marketing doesn’t happen by accident. There’s always a strategy and a plan. The key is identifying the right strategy and executing the right plan. For over 30 years, Classic Exhibits has been a reliable source of expertise for new and seasoned trade show marketers. 

The Classic Exhibits Distributor Network includes over 200 exhibit houses and display professionals in North America. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner

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