Trade Show TalesBlog

Shooting from the Hip — 12.10 (Old Fashion Hard Work)

August 12th, 2010 COMMENTS
Shooting from the Hip (trade show tips)

Shooting from the Hip by Reid Sherwood

Well, the dog days of summer are upon us. In Michigan that means upper 80’s and low 90’s and relative humidity about the same. But it also means that we are only a few days from football season. And more importantly (to me), we are only a month away from grouse season.

I was having a conversation with one of our customers this past week (Scott Lindsay of Lindsay Exhibits in the Detroit/SE Michigan area). Hunting, dogs, the Tigers . . . Lots of different topics. When started talking about business, I asked Scott how in the world was he able to grow his business by large percentage points in both a horrible economy and in the most financially depressed area in America. I thought I knew the answer, but the way Scott explained it to me made it so basic and simple.

Ted Williams

He said, ”You remember Ted Williams?” Of course – the greatest hitter to ever play baseball. “Ted Williams on the last day of the season, the season in which he was retiring, took two hours of batting practice before his very last game. That is what he thought he needed to do to continue to perform at the highest level even at the end of his career.”

He then went on, “We are working hard at networking, searching out opportunities, stepping out of our comfort zone, and being willing to take on something that may not be a portable/modular display. If you boil it all down to one thing, it’s good old fashioned hard work.”

I will put my own spin from the famous Jack Nicklaus quote, “The harder I work, the luckier I get.”

Along the way Scott has had some nice orders for Classic Exhibits — bunch of custom Perfect 10’s and some great looking counters. We are grateful for all of them. And hope for many more!

Lets hope that we all see a huge spike in orders in the next couple weeks. It’s that season again and all the time for talking is over.

Until the next time,

–Reid Sherwood
reid@classicmodul.com

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