Word on the Street by Kevin Carty
Planning for 2010
This past week was very busy at Classic Exhibits, not only in sales and manufacturing where we saw a spike in orders, but also in administration where we devoted three full days to setting goals for 2010 and planning how to achieve them. Every year at this time, we review our successes and failures during the current year and chart our sales, marketing, production, administration, and personnel goals for the next full calendar year.
In 2009, we saw some great successes as well as some failures. In spite of the challenges of 2009, the past year gave us a clear plan of action for 2010 and beyond. Our distributors, both portable/modular and custom, are looking to Classic for “Systems” solutions because their clients are asking them for cost-effective but customizable, displays. They want unique looks and practical solutions without paying the price for either uniqueness or practicality. Exactly what do I mean by “Systems?” In inlines, I am purely referring to Hybrid Exhibits and options. And from an island standpoint, I am also referring to Hybrid Exhibits as well, but ones that can reconfigure and/or grow at a moments notice at little or no expense.
Looking forward to 2010, we realize that training is something that is greatly needed as well . . . and not your typical Distributor Training. Rather, a “program” of training sessions that people can pick and choose from and then attend. We are planning these sessions via GoToMeeting, or a similar service, every month throughout 2010.
This does not mean that you will not see our faces as well. Our travel schedule will be significant in 2010. Rather, online meetings provide us with the opportunity to have more touches together, without trying to coordinate multiple meetings in one city at the same time.
The highlight of the week (if not the year) was the Annual Classic Exhibits Holiday Party on Friday night. The annual party includes the families from all four Classic Exhibits divisions: Classic Exhibits, Exhibits NW Portland, Exhibits NW Seattle, and ClassicMODUL. What a fun night to see all the little ones running around, playing, and anticipating the visit from Santa. This year did not disappoint, as Santa arrived on schedule with gifts. Please keep your eyes out for photos from the function on P5D this week, including Mel with reindeer horns (Santa’s forgotten reindeer and for good reason).
Expect our Annual State of the Company letter in the next two weeks. As always, it will be a comprehensive overview of the previous year and a roadmap of Classic’s plans for 2010.
Finally, you will receive a Very Special E-broadcast this week with our Annual Gift to You. Here’s a little hint: What’s shiny and bright and lightweight and the perfect demo display for the new Segue line?
Be well! Have a safe and restful weekend!
–Kevin Carty
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