Trade Show Ethics 201: Word on the Street — March 4th thru March 8th
As I write this, we are 10 days from the opening of our industry’s premiere event — EXHIBITOR2013. But every year I get frustrated by two problems that inevitably happen at EXHIBITOR, as well as other trade shows. And while I won’t say these problems are epidemic, I will say they are very real problems that should be addressed.
Be Our Sweetie. Win an iPad Kiosk from Classic Exhibits.
Win a MOD-1314 iPad Kiosk for Easter
The Easter Bunny told us to create an iPad Kiosk contest. So we did . . . Frankly, no one at Classic had the guts to tell the Easter Bunny, “No.”
NEW iPad Solutions Brochure
In the past six months, we’ve tripled our iPad Solutions. And, there’s another half dozen in the R&D pipeline. Here’s the newest brochure where you’ll find iPad kiosks, stands, extrusion solutions, counters, and inserts — all designed specifically for retail, trade shows, and special events.
10 Totally Free Things to Do at EXHIBITOR2013
EXHIBITOR2013 is just around the corner. And, if you’re like me, you’re wondering, “What can I do at the show that won’t cost me any money.” Kevin will tell you that’s how I think 365 days of the year. Not true. Sometimes I wonder how I can pay even less.
Mixed Messages about Distribution: Word on the Street — Feb. 18th thru Feb. 22nd
I promise I’m not being snarky, but I am confused by some of “pre-show” marketing from our competitors heading into EXHIBITOR2013.
There are two common paths to exhibit sales from a manufacturer’s perspective: direct to the end-user or through a professional network of independent distributors.
Portable/Modular/Hybrid Summit at EXHIBITOR2013
The EDPA Portable/Modular/Hybrid Summit will be held during EXHIBITOR2013 on Tuesday, March 19 at 3:45 pm in the Food Service Area (far right of exhibit hall) of Mandalay Bay North Convention Center. There is no charge. This event is open to all industry manufacturers, distributors, suppliers, educators, and consultants.
EXHIBITOR2013 — Show Me the Best Shows, Baby! (from a Las Vegas local)
The countdown to EXHIBITOR2013 is on — T-minus 26 days and counting. That means you have less than a month to get tickets to see your favorite shows and/or performers in Las Vegas. As a Las Vegas local, I want to share with you some of my favorites on and off the Strip.
Another Seth Godin Beauty: Word on the Street — Feb. 11th thru Feb. 15th
I have referenced Seth Godin before, but bear with me one more time because last week one of his posts struck me as relevant to our community.
Let me explain my relationship with Seth. When I wake up each morning at 5 am, the first thing I do is read two emails.
Reserve Time with Classic Exhibits at EXHIBITOR
We expect the Classic Exhibits booth to be very, very busy this year. And, we don’t want to disappoint anyone. By blocking out a time, you can request a meeting with a Classic employee during the show hours, for breakfast, or at the Hospitality Suite.
Please let us know if you would like to schedule time with a specific Classic person, and we’ll do our best to accommodate you. Simply click on the link below.
“Island I See You in All My Dreams”: Word on the Street — Feb. 4th thru Feb. 8th
With each New Year, there comes a rush of business for the upcoming spring shows, and this year has been no different. Except, for the number of Island Exhibits we are quoting and ultimately building. So far this year, we have had several islands ship every single week.
Recent Posts
Word on the Street — July 27th thru July 31st
If you are like me, you work long hours, travel more than you should, and constantly have work on your mind. All the while, trying to balance your home life and the current world we live in. It can be hard!
Word on the Street — July 20th thru July 24th
Follow-up from TS2...
Word on the Street — July 13th thru July 17th
Last Minute...
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Word on the Street — July 6th thru July 10th
At what point does “Client Retention” become “Client Protection”? And at what point does it appear desperate?
Magellan Miracle Portable Hybrid Display — Setup Animation Video (Very, Very Cool!)
Expect less, much less from the Magellan Miracle Trade Show Display. The Magellan Miracle weighs less, costs less, and assembles in less time than other portable exhibit displays. Constructed with durable and lightweight MODUL aluminum extrusion and tension fabric graphics, the Miracle offers upscale hybrid design at a fraction of the cost of typical custom modular displays.
Magellan MOR Portable Hybrid Display — Setup Animation Video (Very Cool!)
The animation video shows the Magellan MOR VK-1076 with curve wings, two 50 watt halogen lights, and a large tension fabric graphic. All the MOR designs, from the 10 ft. VK-1077 and VK-1078 to the 20 ft. VK-2098 and VK-2100, assemble with attached knobs and MODUL hex key locks.
Perfect 10 Portable Hybrid Display — Setup Animation for Trade Show Exhibit (Cool!)
Trade Show Exhibit animation for the Perfect 10 Portable Hybrid Display by Classic Exhibits.
Word on the Street — June 29th thru July 3rd
Since this was a short week where many of the people I call on or chat with were on vacation, I opted to write this week about something a bit different: Rumors on the Street.
Building a Better Trade Show Booth – Design and Planning
“Build it and they will come”– This phrase should be your mantra when designing your trade show booth. With a carefully designed booth, you stand a much better chance of attracting potential clients, making sales, gathering contacts, and generally spreading the word about your company. Think of your booth as a microcosm of your business.
5 Surefire Ways to Drive Your Graphics Provider Crazy
Your graphics provider has it pretty easy. After all, you do all the work. You create print ready files, follow the rules for good output, and double-check everything to make sure you get what you expect from the process. All the graphics people have to do is push a button, right? Here are some tried and true tips to assure your graphics provider rewards you with the PIA (Preferred Ideal Account) status you deserve.
Word on the Street — June 22nd thru June 26th
What’s Your Value Proposition?
This was a frequent topic of conversation this week as I traveled. Both in my meetings and in a conversation with the person sitting next to me on my flight back to Portland.
Word on the Street — June 15th thru June 19th
This week I started with a call from a Classic Exhibits distributor regarding an exisiting quote that needed to be re-addressed. I am finishing the week by reviewing client notes from a distributor on a project we quoted a couple of days ago.
Both the phone call on Monday and the email from this morning (as well as a conversation I had on Wednesday) involved the buzz word “Value Engineering.”
What to Do When Business is Slow!
Times like this call for an abundance of common sense. This is the opportune time to get to know your customers better and to build relationships. Why now? Because business is slow all over America. Use this time to get in the car and go visit your customers with mid-morning bagels or mid-afternoon ice cream snacks.
Introducing Sacagawea Portable Hybrid Trade Show Displays
The Sacagawea Portable Hybrid Series offers exhibitors contemporary hybrid design with aluminum extrusion and large format tension fabric graphics at a great price.