Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Recent Posts

How to Excel at Marketing for Different Types of Events

If you’re a marketing professional, you already know how to identify your objectives, your audience, the medium (event, expo, etc.), and your intended outcome.  The hardest part, especially if you’re new to face-to-face marketing, is understanding how to deliver your message efficiently and effectively at these types of events. 

A Guide to Silicone Edge Graphics for Trade Shows

Fabric graphics dominate as the primary graphic medium for trade shows. Largely for three reasons:  (1) They’re lightweight, (2) Relatively indestructible, and (3) Are available in large formats up to 10 to 16 ft. wide.

A Guide to Mastering Trade Show Logistics

Trade show logistics involves efficiently moving an exhibit and equipment to a show site, managing setup and utilities, and finally getting everything back to headquarters in one piece after the event.

Contemporary, Sustainable Trade Show Displays

Classic Exhibits has been designing and building contemporary, sustainable trade show displays through our ecoSmart line since 2007. No one in the exhibit industry has a longer or larger investment in sustainability than Classic.  

Your Complete Trade Show Checklist

When it comes to trade shows, someone has to be the master planner. They don’t have to make every decision, but they do have to own the list, including additions, revisions, and due dates. In other words, someone has to be the adult about your trade show planning. 

Classic Exhibits Products + Services Summary Sheet

For years, we’ve joked that Distributors often describe Classic Exhibits based on their last order. We build “custom exhibits” or “portable displays” or “charging solutions.” Or we’re a “rental provider” … Which makes Jim Shelman very, very happy.