SuperNova Tool-Less LED Lightbox Video
erNova; LED Lightboxes with SEG Fabric Graphics feature fast, tool-free assembly. The aluminum extrusion frames assemble with knobs, using both slide and corner connectors. Single and double-side lightboxes are available in standard and custom sizes.
There is No Such Thing as a Standard Wood Crate
No one builds better crates than Classic Exhibits.Our custom wood crates are fabric-lined and jigged to ensure your booth ships safe and secure. And not just the first time. Every time.
Up Your Game Newsletter ~ September 2019
Product launches can be terrifying, like our NEW SuperNova™ Tool-Less Lighboxes. Did we successfully communicate the features and benefits? Will customers embrace it? Will sales grow and how quickly?
8 Things Your Trade Show Display is Trying to Tell You
Everyone and everything has a story, including your trade show display. Many displays have seen things you haven’t, like the chaos of the marshaling area of a convention hall. You might want to listen to what your display has to say as you prepare for your next show.
Three Cool Features on Exhibit Design Search by The TradeshowGuy
Tim Patterson, a.k.a. The Tradeshow Guy and TradeshowGuy Exhibits, created this terrific video. In the video, he shows “Three Cool Things” on his branded version of Exhibit Design Search, like how to create a display gallery.
SuperNova Lightboxes: Adjustable Tablet Mount
Announcing the new MOD-1375 Adjustable Tablet Mount for iPad, Surface, and other tablets. The mounts are ideal for conducting surveys, lead retrieval, or simple web navigation. The mounts attach directly to the lightbox and can be positioned either inside or outside the LB frame.
Shared Knowledge University, Summer 2019 Video
Our proud SKU graduates enjoyed two days of intense sales, marketing, and design training along with hands-on product demos and presentations by Optima, CORT, Momentum Management, and Blue Pony.
Rental Exhibit Types: Rejects, Reruns, and Remarkables
There are Three Types of Trade Show Exhibit Rentals: Rejects, Reruns, and Remarkables. All rentals depend on the exhibit supplier’s inventory and willingness to customize. So what’s the difference?
How to Market Wireless Charging Stations
Plum Grove, a Classic Exhibits Distributor, recently sent an effective email promoting the InCharg wireless charging stations.
NEW Tool-Less SuperNova LED Lightboxes
Effective immediately, NEW SuperNova lightbox orders will include the tool-less option whenever possible, whether a standalone LB or a LB in a table top, inline, or island design. We estimate the new tool-less connectors reduce assembly by 80%.
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“Countdown to Trade Show Success” Free Webinar
Free Exhibitor Webinar on Nov. 6
I’ve heard you say many times, “Is there a trade show webinar available to my customers that is Professional, Brandable, and Free?” Why yes my dimple-faced sweet dumpling, there is. Marlys Arnold, the Trade Show Image Specialist, will be offering her “Countdown to Tradeshow Success” webinar on Nov. 6.
BONUS: Marlys will create a branded webpage for you to promote the webinar to your clients. Just contact her at marnold@imagespecialist.com.
How to Build a Small Wood Crate — Classic Style (video)
Over the years, we’ve gotten lots of compliments on our wood crates. I often joke that a distributor will call and say, “My client really liked their new display, but THEY LOVED THE CRATE AND PACKAGING!” Sigh . . . I’m never quite sure how to take that.
Our dedicated crate building team does an amazing job, so we thought we would show you how we build a small crate, often called a “coffin crate” in the trade. Expect a video showing larger crates in about a month.
Why Distributors Enjoy Working with Classic
I’m asked this question a lot. New distributors will say, “What makes doing business with Classic Exhibits different from other manufacturers?” But, before I launch into this, a bit of a warning. I’m writing this from the hospital, hopped up on drugs before I have surgery. I’m in pain but I will be better in a few hours. So allow me a little latitude if this rambles.
Another Great SKU Class : Word on the Street — September 22nd thru September 26th
Last week, thirty trade show professionals descended on Portland, Oregon for Shared Knowledge University. The group was diverse, both in background and geography.
We are proud of every SKU graduating class, but this class was truly exceptional in my opinion. To a person, each and every student came to learn, listen, and participate in the class sessions and hands-on product training. For that, I thank you all. Your engagement across both days was truly over the top.
“Buy” Button on Exhibit Design Search
Nearly nine years ago, we launched Exhibit Design Search (EDS), using OSCommerce. It required each distributor to maintain their EDS site and have an online ecommerce account. For all but a few distributors, it was a disaster. They didn’t have time to maintain their site, and the ecommerce function was superfluous. Rarely, rarely, rarely did anyone buy an exhibit online. So, we changed. We created a Classic-maintained EDS and removed the shopping cart.
CEIR Predict Conference Summary: Word on the Street — September 8th thru September 12th
Kudos to Rachel Wimberly on her comprehensive summation of the CEIR Predict Conference on September 11, 2014 in Chicago. If you did not read it, here is the link to the full article from TSNN.
https://www.tsnn.com/news-blogs/ceir-predict-conference-trade-show-industry-track-positive-growth-20152016
10 Things Bosses Never Tell Employees, But Should: Word on the Street — September 1st thru September 5th
I have been thinking all week about what to write. Several thoughts came to mind, usually influenced by “in the moment circumstances,” but none seemed to hit me just right. Then, a LinkedIn Pulse hit my inbox, one I felt compelled to share.
The Magnificent, Magical Middle of Trade Show Displays
The middle is the sweet spot in trade show displays. I offers customers value, quality, and personalization through design and customization. Classic Exhibits understands the middle market better than any other manufacturer. We design and build mid-priced displays with features, shapes, and quality not found in lesser displays.
197 Miles of Painful Bliss! The Hood to Coast Relay
On August 22, 2014 @ 3:30 a.m. 12 whackos and 2 dedicated drivers woke up to take on a challenge, one that they called FUN. I am one of those whackos — the Chief Whacko if you will.
The event is called Hood to Coast, aka …The Mother of All Relays. It’s an event in which 12 people with two support drivers and two vans run 197 miles from about 6000 feet on Mt. Hood to the beautiful Oregon Coast, Seaside, Oregon to be specific.
Dealing with Conflict. Are You an Elephant?: Word on the Street — August 11th thru August 15th
Is there an elephant in your office? If you don’t see one, it might be YOU!
An observation was recently shared with me. The context was leadership and dealing with conflict, and how leaders handle or don’t handle conflict in the workplace. The speaker said, “Show me the leader that doesn’t confront conflict, and I’ll show you the biggest elephant in the room.”
How Your Eyes Move on a Website [Cool Inforgraphic]
Single Grain designed this excellent infographic that explains:
How our eyes move on a website or blog,
How web design influences eye movement and interaction, and
Proposes tips for creating an effective website design.
Hot Hot Hot!: Word on the Street — August 4th thru August 8th
Summer Business
There is a heat wave in the Pacific NW. I mean HOT . . . at least for us. Mid-80’s to mid-90’s kinda HOT. Which if you have ever lived or visited here, you know we don’t get that very often.
Now for the cheesy segue. All this HOT weather has me thinking we are living in the Islands, and wouldn’t you know it, we are building and quoting A LOT of islands right now.
Vibrant Color and Stunning Contrast Gallery
Several months ago, Glenna Martin, our Graphic Design Manager, created the first Graphic Inspiration Gallery — Graphics that Complement the Display. Glenna pulled 38 Past 5 Days photos to show effective examples of structure and graphics. If you haven’t read her notes, I urge you to review them. You may want to consider directing graphic designers to the galleries if they are unfamiliar with trade show graphics.
RDC Innovation Day — Day 2 Notes
Day 2 (Innovation Day)
It was a day of epiphanies at the Red Diamond Congress about the trade show industry. Bob McClintock, COO of SMG, gave the morning keynote: A New Facility Model: Facility as Service Provider. I know. The title sounds pretty boring, but the topic and the speaker were anything but. SMG manages McCormick Place, the Pennsylvania Convention Center, and 70 other venues.
RDC Innovation Day — Day 1 Notes
I’m in Chicago this week for the E2MA Red Diamond Congress. For those unfamiliar with the Exhibit and Event Marketers Association and the RDC . . .
The E2MA is a community of exhibit and event marketers driven to benchmark the value of face-to face marketing. By facilitating discussions among all industry stakeholders, the E2MA’s Red Diamond Congress develops actionable ideas and solutions that can provide for industry growth and success.