Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

NEW Rental/Purchase Price Feature in Exhibit Design Search

NEW Rental/Purchase Price Feature in Exhibit Design Search

Nearly every day we get the following request, “My client can purchase the VK-1233 for $9208. What would the rental price be?” We’re happy to answer that question… but wouldn’t it be nice if those prices were in Exhibit Design Search? Yes.

That’s a HUGE project! And we’re up to the challenge, but it will take a little time. Effective on all Exhibit Design Search websites, you can now find 72 kits with both rental and purchase prices. You can see them in Visionary Designs, Islands, SEGUE, eSmart, and the Rental Galleries.

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Visionary Designs Exhibits — Summer Sales Tips #8

Visionary Designs Exhibits — Summer Sales Tips #8

There’s also a perception that custom is always a “brand new” idea. In reality, many custom designs start from a previous successful design and are customized or personalized to fit the client’s trade show marketing goals. That’s the basic concept of Visionary Designs. Start with a successful design and then alter it to each client’s requirement.

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Rental Exhibits and Accessories — Summer Sales Tips #6

Rental Exhibits and Accessories — Summer Sales Tips #6

Rentals Exhibit are the Smart Choice Rental exhibits are the single fastest growing segment of trade shows and events. So what's driving this? To no one's surprise, exhibitors are being asked to do more with smaller budgets. In the past, that meant a smaller exhibit or a reduced trade show schedule. Not anymore. Rental designs are more flexible than ever. Exhibitors can now achieve a customized...

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FREE Exhibit Design Search Webinar

Hit the Ground Running this Summer and Fall

On Wednesday, June 25, Classic Exhibits will offer a free Exhibit Design Search Tips, Tricks, and Techniques Webinar. Join us when we cover significant feature updates to EDS since the last EDS session, including an expanded My Gallery, Trade Show Tips, and the new Price Range tool.

If you haven’t attended an EDS webinar, you’ll learn how to streamline your sales and design process and turn prospects into orders. If you have attended an EDS webinar, discover even more features in EDS that will turbocharge your sales.

‘ Mary Ann: Word on the Street — May 26th thru May 30th

hared Knowledge University Graduates Another AMAZING Class!

A little over a week ago, Classic Exhibits held the Spring 2014 session of Shared Knowledge University (SKU). To say that it was our nicest group ever is not an overstatement. IT WAS!

Taking It Up a Notch! — The “Classic Exhibitionists” Run for a Cause

Each year, a group from Classic Exhibits, our vendor partners, and friends raise money for Cancer Research/Awareness.

In the past, we have accomplished this through bike rides ranging from 75 miles – 100 miles. This year we are taking it to a whole new level!! We are going to run 199 miles!

Retail Displays Gallery: Word on the Street — May 19th thru May 23rd

Let me guess . . . you don’t view Classic Exhibits or ClassicMODUL as retail display builders? Quite honestly, I don’t blame you. We don’t design and build cardboard product displays. We never get orders for 1000 merchandising racks. No one comes to us for rounders or rolling clothing racks or 500 pieces of slatwall hardware.

29,363 Miles in 93 Days

I enjoy creating new concepts! It’s what I live for to be honest. All the trips I’ve taken as a representative of Classic Exhibits in 2014 have reinforced that passion: from Dusseldorf for EuroShop in February, to Vegas for EXHIBITOR in March, and now NYC for the FIT Exhibition Design thesis presentations.

RECENT Exhibit Design Search Updates (see the GIFs)

Your Branded Exhibit Design Search

Nearly every month, we push functional or visual changes to your branded Exhibit Design Search website. Some you may notice. Some you may not.

Do you want to know a secret? I’m a obsessed with EDS (OK, that may be the world’s worst kept secret). And I force Tony, Glenna, and everyone else at Classic Exhibits to share that obsession. If only there was a 10 step program for an EDS addict?

Trade Show Marketing Success Video (Very Practical Advice!)

Earlier this week, Classic Exhibits hosted the Countdown to Trade Show Success webinar with trade show marketing expert Marlys Arnold. I wish EVERY EXHIBITOR would take 45 minutes and watch it. She presented practical advice about exhibit marketing, graphics, and booth etiquette. If nothing else, start watching at the 29 minute mark, “The 10 Commandments of Booth Staffing.” Excellent advice and spot-on photos of bad and good behavior.

Book Download — Super Networking at Events and Tradeshows

A couple of months ago, Tim Patterson, otherwise known as The Tradeshow Guy, wrote a 90 page e-book titled, Super Networking at Tradeshows and Events Using Social Media. He had copies printed and gave them away to friends, industry colleagues, and at trade shows. Classic Exhibits was a sponsor for both the book and the printing.

Reconfigurable Custom Inline Exhibit

All Custom. More Than Modular.

One of the most overused terms in the exhibit industry is “custom modular.” Too often, it means, “At some point in the future if you purchase more components, you can transform this display into another size, but you’re unlikely to do it any time soon.”

However, when done well, it truly means “custom” and “modular.” Here’s an excellent display example, narrated by Charlie Shivel, a project manager at Classic Exhibits.

Why the Big Picture MATTERS in Graphic Design

Many trade show clients and graphic designers are unfamiliar with how to design for 3D structures. If you have a client that fits that description, then our new Graphic Inspiration Galleries will be useful. We’ve dug through the Past Five Days (P5D) photo archives and identified outstanding examples of graphics.

Invite Your Clients and Prospects to Free Training

On April 29, Classic Exhibits will host the “Countdown to Trade Show Success” webinar with trade show marketing expert Marlys Arnold. You have the opportunity to invite your clients and prospects to participate for free, compliments of Classic.

RFP Certification Program: Word on the Street — April 7th thru April 11th

The EDPA RFP Certification program seeks to verify that certain items are in existence, that industry standards and best practices are met and adhered to, based on various benchmarks. Research conducted in 2012 with the assistance of Exhibit Surveys to Corporate Exhibitors proved there “was unanimous enthusiasm for the concept of an EDPA ‘Good Housekeeping Seal’ that would prescreen exhibit house vendors on the basis of business integrity and operational practices and capabilities.