The Best Strategies for Trade Show and Event Giveaways and Promotional Products
Few trade show tasks are as fun and frustrating as selecting the appropriate giveaway. Gone are the days when the options were limited to pens, mugs, stress balls, and calculators. There are thousands of promotional products from thousands of vendors. So how do you choose?
Up Your Game Newsletter — December 2019
Each year, Event Marketer Magazine selects the 50 Best Exhibit Builders. Otherwise known as The Fab 50. It’s a tough list to make, and we are delighted to be one of the honorees. It’s our fifth time!
Up Your Game November 2019 Newsletter
In January 2020, Classic Exhibits will introduce Symphony, a portable system with over 30 mix and match configurations, seamless graphics, and dramatic shapes.
6 Smart Reasons to Partner with Classic Rental Solutions
Our size and in-house capabilities give Classic Rental Solutions six distinct rental advantages that benefit Classic Distributors and their clients.
Walking The Produce Marketing Association Show
Recently, my friend Jason Cornatzer from 2020 Exhibits invited me to attend this year’s Produce Marketing Association’s Fresh Summit 2019 at the Anaheim Convention Center.
Up Your Game Newsletter ~ October 2019
In this month’s Up Your Game Newsletter, we share videos, blog posts, and a 1960’s car ad from Classic Distributor Partners. In other words, something different.
(2) Videos from Empire Display Solutions at Natural Products East
Matthew Houck of Empire Display Solutions shared two professionally edited trade show exhibit videos from Natural Products East.
Explore Our Newest Charging Station Counters
At Classic Exhibits, we never stopped introducing new charging station designs, like the over 40 tables, counters, kiosks, and towers in our Charging Gallery in EDS.
Free Ground Shipping on Sunrise and Sacagawea Portable Displays
The Sunrise and Sacagawea Portable Displays are Made in the USA and come with a Lifetime Warranty on Workmanship. Choose from over 30 designs.
Classic Exhibits Corporate Profile in Exhibit City News
There’s a good chance you’ve heard of Classic Exhibits but don’t know all they do. Mel White, VP for marketing and business development, describes the Portland, Ore.-based company “as a chameleon that not only changes its colors, but also its shape. Repeatedly.”
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Tips from a Townie — EXHIBITORLIVE 2015
It turns out that there are good things and not so good things to do in Las Vegas. I’ve done a few that should be kept on the down-low, like New Year’s Eve on the Strip or walking from the Stratosphere to Mandalay Bay (Trust me, get a cab!). With these follies in mind, I’ll share some “Things to Do” recommendations while at EXHIBITORLIVE.
The Best Exhibit. The One You Already Own.
There are lots of reasons to purchase a new exhibit. You may have an expanded trade show program or your company has a revised marketing focus. Or the style may simply be outdated. I won’t discourage you from buying a new display. That would be idiotic, since we design and build trade show displays.
But . . . that still doesn’t mean you should buy a new exhibit. Here’s why.
‘t Pity the Pop Up Display
Recently, I attended half a dozen trade shows, mostly small regional events where 10 x 10 booths are the norm. These are the bread and butter events in our industry, the ones that don’t get much press compared to the big electronics, medical, and construction shows. There aren’t many large exhibits. Mostly banner stands, vinyl banner signs, tube and tension fabric displays, homemade exhibits, and the ever ubiquitous pop up display.
Things You Learn from 8 Year Olds: Word on the Street — January 26th thru January 30th
8 … What an interesting age. Not quite the age where you start thinking you know everything, and not quite the age when you feel totally dependent on your parents.
Each Friday and Saturday, I am surrounded by 20 of them, including my twins, as their youth basketball coach. This includes one team of 10 boys and another of 10 girls. All 8 or approaching 8. Each week, they are a wealth of insights and lessons.
Tips from a Townie — EXHIBITORLIVE 2015
Several years ago, I shared my VEGAS LOCALS perspective on places to eat, shows to see, and things to do while at EXHIBITOR. A lot has happened since then, and I wanted to suggest some new places. These are not your standard tourist fare and many are (thankfully) outside the Hacienda Triangle (Mandalay Bay, Luxor, and Excalibur). In Part 1 — Dining Options.
Everything I Know About Business, I Learned From “THE Batman”
To me, the best issues have never been about crime fighting or adventure, but instead are the issues that focus on a forcefully driven man forcing the world to play by his rules, against all odds.
THIS is the Batman that has focused so much of my adult life and that has — believe it or not — helped shape the way I approach my professional life. You see, everything I know about business I learned from Batman.
A Wish and A Prayer — Trade Show Marketing
This cartoon, designed by our friends at American Image (www.american-image.com), speaks to the “wish and a prayer” marketing approach of most exhibitors. It’s a cautionary tale we can’t repeat enough to our customers. Our thanks to Charles Dugan and Jacob Norris for permission to reprint it.
NETGEAR Showroom Tour at CES 2015
This video, produced by NETGEAR, shows their 2015 CES Exhibit. Except for the tables in the hallway in the beginning, it’s entirely a Classic Rental Solutions exhibit. Thanks to Steve Riches at Laguna Displays for sharing and for the order. A pat on the back the the CRS Team. This is a terrific example of how they create customized solutions for Classic Distributors every single day.
2014 “State of the Company” Letter by Kevin Carty
Thank you for supporting the Classic Family of Companies. Now before 2014 is too far in the rearview mirror, let’s spend a few minutes reviewing last year’s Top 10.
Our Five $200 Rental Rewards Winners
In July, Classic Rental Solutions (CRS) launched Rental Rewards, a program designed to reward our distributors for rental returns without damage or missing components.
Since July, we’ve issued 49 Rental Rewards Credits to 32 Classic Distributors. We’re thrilled with the early success of this program!
Promotional Product Trends in 2015
At nearly half a cent per impression, promotional products are a proven, cost-effective way of marketing your company and increasing your brand awareness. They have a lower cost per impression than nearly every other form of advertising. In addition, they have staying power with an average of just over seven months. If you’re not using promotional items, here are some reasons you should be.
EXHIBITOR People’s Choice Voting
The EXHIBITOR People’s Choice Award is open for all Portable Modular Award finalists. Classic Exhibits has four entries, either submitted by Classic or by distributor. And one entry by Eco-Systems Sustainable, a strategic partner.
OTM Portable Trade Show Furniture
Because of this experience and others like it, I developed On The Move Furniture with Classic Exhibits, a line specifically for trade shows and events. It includes the upscale NEO line and the new, affordable Express series. This high-quality portable and brandable furniture this is logistically friendly, attractive, and cost-effective.
How Am I Doing? Reid Sherwood
All in all, it was a great year because of the Classic Distributor Network. I won’t go into detail since Kevin will cover it in the 2014 State of the Company letter, but here is what I will say about my year.
How To Entertain Yourself During Any Meeting
Here are a few suggestions on how to entertain yourself during any meeting. Your colleagues will appreciate your efforts; perhaps not during the meeting or that month but when they look back and reflect on all the years they spent cooped up like a chicken in a factory farm they’ll have a little chuckle.