Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Will COVID End “Build & Burn” Exhibits and Events?

Will COVID End “Build & Burn” Exhibits and Events?

By Al Mercuro, Senior Account Director, Genesis Exhibits What is Build and Burn? In recent years there has been a movement toward minimizing waste in the exhibit and event industry, from minimizing printed materials to laying down carpet tiles that can be re-used. Nancy Zavada founder and president of MeetGreen, was thinking outside the box when she found a way to donate graphic murals from the...

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Removing Tariffs is the Key to Economic Relief

Removing Tariffs is the Key to Economic Relief

By Rob Cohen & Dasher Lowe & Kevin Carty The following is from an opinion article in the Washington Examiner. Reestablishing Economic Security President Biden took office last month and was tasked with bolstering an economy that has struggled with the devastating effects of the coronavirus pandemic for almost a year. With millions of people still unemployed due to the...

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6 Questions with Harold Mintz

6 Questions with Harold Mintz

Reprinted by permission. Original post 7/31/2015 by Optima Graphics. "Before I finished reading the first answer, I was grinning as I realized how much fun it was working with Harold. You can hear his voice as he tells it the way it was. By the answer to the sixth question, I was laughing out loud for real. I hope you enjoy it as much as I did." -- Gary Camarato 1. Tradeshow industry lore...

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Two New Project Management Superstars at Classic Exhibits

We are delighted to announce two additions to Classic Exhibits: Stefania Toscano and Paraskovia Semenov. Both are new project managers. Stefania works for the Classic Rental Solutions team. Paras handles orders, quotes, and customer service for Classic Exhibits.

10 Big Trade Shows in July and August 2017

The summer trade show season is in full swing in July and August. Check-out the 10 biggest trade shows in North America during these two hot months, including Comic Con and Outdoor Retailer.

Top 5 Fallacies of Trade Show Exhibit Rentals

Probably nothing has changed more in Trade Show Land than exhibit rentals. What used to look like subsidized housing on the show floor is now indistinguishable from purchase exhibits.

10 Big Trade Shows in June 2017

It’s officially summer. Thank goodness. Time to relax, enjoy a picnic, and attend a trade show. What? You forgot about trade shows? Shame on you.

Let’s start June with the NBM Show in Indy. Below are 10 Great Shows that embrace a trade show in June and the wonder of the Summer Solstice (June 21 – 22).

A Positive Change is Coming

A positive change is coming. The photo below shows a custom translucent “hurricane” t-knob. It’s an M6 thread with a 10 mm thread length and a 25 mm width (approximately 1 inch). This will replace some of the M6 screws in one of our current product lines making assembly faster and easier.

Which line? Well, we’ll leave you guessing on that. We don’t want to give away too much yet, especially to our competitors. Expect an announcement in about 45 days.

7 Reasons to Attend Shared Knowledge University

Earlier today, a Classic Distributor asked me why they should attend Shared Knowledge University on June 12-13. Honestly, I had to think about it since I’ve never been asked that before. Which is a little odd. So, why should you (or any distributor), spend two days attending Classic’s comprehensive training in Portland, OR?

Trade Show Material Handling Calculator and Infographic

If you are familiar with trade shows, you are all too familiar with material handling or drayage. These two terms, which mean the same thing, often elicit a very strong emotional response from exhibitors. So what is drayage? Drayage refers to the movement of your trade show booth items from your carrier’s delivery vehicle to your booth space.

Gravitee One-Step Modular System (Video)

Below is a Gravitee One-Step video where we disassembled a large conference room in less than five minutes. When we took the video, that was the only goal. Then we sent it to Glenna, our Graphic Designer, who saw what we clearly failed to see — namely a whole lotta plumber’s butt.

10 Big Trade Shows in May 2017

We know you are patiently waiting for National Hug Your Cat Day on May 15. As are we. To help you pass the time, we’ve compiled a list of 10 BIG trade shows happening in May 2017. What do cats have to do with trade shows? Thank you for asking: What Cats Can Teach Us About Trade Shows.

What a Mel Meltdown Looks Like

Twelve years ago, we coined the phrase “Exhibit Design Search.” Back then, it was exactly that — a simple way to search through our product galleries for kit numbers and features. As with anything successful, there are bound to be copycats. Other display vendors and distributors have attempted to replicate Exhibit Design Search.

10 Big Trade Shows in April 2017

Spring has officially sprung and we’re hopping into April with another BIG trade show month. This month features coffee to craft brewers, and furniture design to architects and broadcasters. There’s something for everyone.

2017 Portable Modular Awards at EXHIBITORLIVE

At EXHIBITORLIVE, Classic Exhibits had six finalists for the EXHIBITOR Portable Modular Awards. Our most ever. We won two: Best Inline and Best Use of Graphics. Some background on each winner from text that will appear in EXHIBITOR Magazine.

A Fun Video of EXHIBITOR 2017 with Classic Exhibits

If you were at EXHIBITORLIVE, you already know. It was amazing! So many upscale designs and clever promotions this year. We’ll share details in a future blog (once we fully recover), but we thought you might enjoy this fun video edited by Glenna Martin, our Graphic Design Manager. See anyone you recognize?