Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Contemporary Rental Designs $Under Sheets

Contemporary Rental Designs $Under Sheets

The sheets below show some, but not all, of the rental kits available from Classic Rental Solutions under various price points. All kits can be modified to fulfill the specific marketing requirements of an exhibitor. For more information about Classic Rental Solutions or Rental Exhibit Designs, including Islands, Inlines, and Accessories, visit https://classicexhibits.com/ or...

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The Rent vs. Buy Debate for Trade Show Exhibits

The Rent vs. Buy Debate for Trade Show Exhibits

If price was the only criteria for a trade show exhibit, then most exhibitors with a full show schedule would probably buy their display. Or would they? Let's explore this topic with three examples showing both rental and purchase prices from Classic Exhibits and Classic Rental Solutions. Example #1 The RE-1081 (rental) and VK-1356 (purchase) are identical backlit displays with a charging...

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My EXHIBITORLIVE 2018 Reactions and Recap

What an amazing start to 2018. EXHIBITORLIVE was visual proof that things are on the upswing in the trade show industry.

The EXHIBITORLIVE show floor, by many accounts, felt smaller footprint-wise… but boy was it TALLER than ever. Everyone seemed to go high this year, Classic included with an aluminum double-deck, one of several in our Classic Rental Solutions inventory.

Welcome Tom Beard, Eco-Systems New National Sales Manager

Eco-Systems Sustainable Exhibits, an innovative leader of contemporary design-driven green displays, is excited to announce the addition of Tom Beard to the Eco-Systems team. He comes on board as their National Sales Manager leading the sales and marketing efforts for the company. Tom has over 20 years of experience in the trade show industry.

Tom has over 20 years’ experience working in the trade show industry.

Portable Modular Awards (PMA) Ceremony at EXHIBITORLIVE 2018

The Fifth Annual Portable Modular Awards (PMA) ceremony is just a few weeks away (February 27). And this year, it will be more visible to the EXHIBITORLIVE attendees. EXHIBITOR Magazine has moved the ceremony to The Connection Zone at the entrance of the show hall. Same time, same day as before — Tuesday, February, 27 from 3:45 to 4:45 — just after the show hall closes for the day.

Three Recent Gravitee One-Step Modular Island Videos

Over the past several months, Kevin Schuhl, a Classic Exhibits designer, has perfected 360° “Fly-Through” videos of Gravitee One-Step islands. It hasn’t been easy, but the results are truly remarkable.

Women In Exhibitions at EXHIBITORLIVE 2018

Calling all Women In Exhibitions! This year, we’re planning two ways to make our 2018 EXHIBITORLIVE show experience more accessible and meaningful than ever before. You will not want to miss out on these opportunities to discuss challenges and success strategies, network with peers, and make new contacts you can count on.

Can You Name (At Least) Three Things Wrong with This Ad?

This email blast hit my mailbox today from AboveAll Advertising. Frankly, I don’t know much about them, but they are promoting a charging tower, and for purely selfish reasons, I wanted to know more about their charging solutions. However, everything about this ad annoyed me. And I mean everything. Well, to be fair, they did know the difference between “a while” and “awhile” (which can be tricky) but didn’t realize that the phrase requires a preposition — “for a while.”

Gravitee One-Step Modular Showroom Sample Kits @ Amazing Promotional Prices

Now is your chance to order Gravitee One-Step Showroom Sample kits at amazing prices. These kits are perfect for showing how Gravitee assembles without tools or loose parts. The showroom kits come with both an SEG and direct print graphic and corner connectors. Seeing is Believing with Gravitee. The only modular wall system engineered specifically for North American Shows.

A Discussion about Personal Branding and Business Success

Recently, I asked Erica Dougherty, an Account Executive at Exhibits Northwest Seattle, about her strategy of personal branding. From the photos, you can tell it’s distinctive, creative, and memorable. It’s also genuine as you’ll discover in this delightful interview.

Happy New Year! Annual Letter from Kevin Carty

It’s January. The start of the New Year, and I’ve been thinking about our conversations all last year. You see, I know things you might not know because we talk every day. Not you specifically, but you as a Classic Distributor. I usually bite my tongue, but it’s time we chat honestly.

New Faces and New Designs from Classic Rental Solutions

Classic Rental Solutions is celebrating with new faces, new designs, and a New Year promotion. Jessica Marchant has joined our team. We’ve added over 150 new designs to our EDS galleries, and there’s an exciting New Year promotion coming.

Eco-Systems Sustainable Winter Promotion

There’s never been a better time to consider an inline or island from Eco-Systems Sustainable, whether you are an ECO expert, novice, or newbie. For the next two months, Eco-systems will reward you with a $500, $250, or $100 Visa Gift Card.

Greetings from Kevin Carty at EDPA ACCESS

Last week, I attended EDPA Access which was held in beautiful Carlsbad, California at the Park Hyatt Aviara Resort. Let me say, as someone who has been a member of EDPA for more than a decade, this was easily one of the Top 3 venues ever. Great layout, great services, beautiful facilities, and much more.

2018 EXHIBITOR Portable Modular Awards (PMA)

EXHIBITOR Magazine announced the finalists for the 2018 Portable Modular Awards this week. They also launched the People’s Choice Voting website where you can vote once a day for your favorite design (regardless of the category). We submitted five entries, and four were accepted as finalists.

Submit Your EXHIBITOR “Plan B” Story for Publication

Plan B is a humorous column about trade show disasters (e.g. missing graphics, last-minute booth alterations, exhibit fires, missing staffers, AWOL tractor-trailers, flooding, and more). More importantly, it’s about how you or your client solved or at least coped with them.

Not Just Any Custom Table Top Display

Recently, a client said, “I need a table top display. Do you have one that maximizes counter top space for samples, literature, and business cards?”
“Like how much space?” we asked. “Well… all of it… if possible.”