Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Removing Tariffs is the Key to Economic Relief

Removing Tariffs is the Key to Economic Relief

by | Feb 24, 2021 |

By Rob Cohen & Dasher Lowe & Kevin Carty The following is from an opinion article in the Washington Examiner. Reestablishing Economic Security President Biden took office last month and was tasked with bolstering an economy that has struggled with the devastating effects of the coronavirus pandemic for almost a year. With millions of people still unemployed due to the...

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6 Questions with Harold Mintz

6 Questions with Harold Mintz

by | Feb 8, 2021 | ,

Reprinted by permission. Original post 7/31/2015 by Optima Graphics. "Before I finished reading the first answer, I was grinning as I realized how much fun it was working with Harold. You can hear his voice as he tells it the way it was. By the answer to the sixth question, I was laughing out loud for real. I hope you enjoy it as much as I did." -- Gary Camarato 1. Tradeshow industry lore...

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Expressing Your Gratitude: Finding the Positive in 2020

Expressing Your Gratitude: Finding the Positive in 2020

by | Jan 7, 2021 | , ,

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” —William Arthur Ward Back in October, we launched monthly Classic Conversations Groups as a way for Classic Distributors, Suppliers, and Partners to discuss common concerns. Each group includes 15 to 20 participants, who meet via Zoom or Teams for an hour each month. Kevin, Jen, Tom, Harold, Jim, and Mel...

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Recent Posts

2018 EXHIBITOR Portable Modular Awards (PMA)

EXHIBITOR Magazine announced the finalists for the 2018 Portable Modular Awards this week. They also launched the People’s Choice Voting website where you can vote once a day for your favorite design (regardless of the category). We submitted five entries, and four were accepted as finalists.

Submit Your EXHIBITOR “Plan B” Story for Publication

Plan B is a humorous column about trade show disasters (e.g. missing graphics, last-minute booth alterations, exhibit fires, missing staffers, AWOL tractor-trailers, flooding, and more). More importantly, it’s about how you or your client solved or at least coped with them.

Not Just Any Custom Table Top Display

Recently, a client said, “I need a table top display. Do you have one that maximizes counter top space for samples, literature, and business cards?”
“Like how much space?” we asked. “Well… all of it… if possible.”

Kevin Carty — Video Update October 2017

In this video vlog, Kevin shares his thoughts about fall business, Shared Knowledge University, Classic Rental Systems, and EDPA Access (in late November). It’s been an exciting fall season at Classic Exhibits with increased orders and a HUGE bump in custom builds.

What Motivates Trade Show B2B Buyers to Buy

Those exhibiting at trade shows need to understand the prospects are most likely informed about the basic functions and qualities of your products or services before they approach your booth. They no longer need to interact with a salesperson to learn about the high-level information.

Brainstorming with Clients on a Whiteboard Bistro Table

Purpose1, a Classic Exhibits distributor in Harrisburg, PA, recently purchased an MOD-1432 Bistro Charging Table for their showroom. Although most charging stations are branded with a graphic, they chose a whiteboard laminate. Why? I’ll let Dan Liberatore, the president of Purpose1, explain:

NEW Rental/Purchase Price Feature in Exhibit Design Search

Nearly every day we get the following request, “My client can purchase the VK-1233 for $9208. What would the rental price be?” We’re happy to answer that question… but wouldn’t it be nice if those prices were in Exhibit Design Search? Yes.

That’s a HUGE project! And we’re up to the challenge, but it will take a little time. Effective on all Exhibit Design Search websites, you can now find 72 kits with both rental and purchase prices. You can see them in Visionary Designs, Islands, SEGUE, eSmart, and the Rental Galleries.

EDPA Exhibition and Events Industry Labor Rates Survey

The 2017 EDPA Labor Rate Survey tracks the advance order rates charged to corporate exhibitions in major U.S. and Canadian cities at exhibitions, conventions, and corporate events. The rate sources are general service contractors, show producers, and venue order forms.

Two New Project Management Superstars at Classic Exhibits

We are delighted to announce two additions to Classic Exhibits: Stefania Toscano and Paraskovia Semenov. Both are new project managers. Stefania works for the Classic Rental Solutions team. Paras handles orders, quotes, and customer service for Classic Exhibits.

Online Sales and Marketing Tools — Summer Sales Tips #9

If Exhibit Design Search is the only tool you know on the Classic Exhibits’ website, then you are wading in the shallow end of the sales pool. There’s so much more. The Trade Show Tips section includes over 85 articles on exhibits, displays, and trade show marketing.

Visionary Designs Exhibits — Summer Sales Tips #8

There’s also a perception that custom is always a “brand new” idea. In reality, many custom designs start from a previous successful design and are customized or personalized to fit the client’s trade show marketing goals. That’s the basic concept of Visionary Designs. Start with a successful design and then alter it to each client’s requirement.