Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

50 Trade Show Tips in 50 Minutes

50 Trade Show Tips in 50 Minutes

From Trade Show Stupid to Trade Show Smart in 50 Minutes TradeshowGuy Tim Patterson, the author of two trade show marketing books, pulls from his 20+ years in the trade show world to share ways to get an edge on your competitors on the trade show floor.  His trade show tips include budgeting, marketing, tradeshow staff training, design, ROI and ROO. Tim shares tricks that you can put into...

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Shared Knowledge Newsletter June 2022

Shared Knowledge Newsletter June 2022

The 20 Sales Tips in 20 Minutes Webinar with Harold Mintz. According to Harold, “Back in the early 90’s I (Harold Mintz) was working for an exhibit manufacturer training salespeople around the country about the best way to sell to the live events industry. At the time, I had never taken a single course on how to sell. Never even read a book about it. I was simply winging it.   Since then, I’ve...

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SuperNova Lightboxes and Exhibits — Summer Sales Tips #2

SuperNova Lightboxes and Exhibits — Summer Sales Tips #2

Not all LED lightboxes are created equal. Most use low quality aluminum extrusion, inferior LED modules, and low resolution fabric printing. SuperNova™ Lightboxes are the exception. SuperNova Lightboxes are exceptionally durable. Our propriety LED modules outperform the competition. And, we use only HD or 4K dye-sublimation printing for vibrant colors and details.

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InCharg Wireless Charging Stations — Summer Sales Tips #1

InCharg Wireless Charging Stations — Summer Sales Tips #1

At Classic Exhibits, we strive to make your job easier, whether in Design, Customer Service, Marketing, or Product Development. This summer, we’re sharing 10 Sales Tip Sheets on products like SuperNova™ LED Lightboxes, Gravitee One-Step™, Eco-Systems Sustainable, and others. Each sheet will feature features and benefits, product descriptions, and a bonus audio clip. This week we started with our hard-charging superstar — InCharg™ Charging Stations.

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Rental Furniture Made Even Easier!

Rental Furniture Made Even Easier!

You already use Exhibit Design Search. Two years ago, we added two Rental Furniture Galleries to EDS with CORT products. Classic Distributors loved it! While it didn’t include the complete CORT product line, it was a good place to start, and all the prices were in retail. Even better, the prices were competitive with GSC show book prices. EDS was the perfect place to direct your client to choose rental furniture options.

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Pedestal Stands: Understanding Your Options

Pedestal Stands: Understanding Your Options

Custom Counter with Charging Pads and Storage Pedestal stands are like middle children of trade show displays. They get less attention than their older or younger siblings so they’re more likely to be independent, resourceful, and accommodating. OK… that metaphor may be a bit of a stretch but in reality pedestals, counters, and kiosks are the unsung heroes of trade show exhibits. They are rarely...

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Up Your Game February 2020 Newsletter

Do you remember when EXHIBITOR announced the 2020 date for EXHIBITORLIVE and you were puzzled by the late March date? We were, but now were delighted since it’s crazy busy at Classic Exhibits.

Over 60 EuroShop 2020 Photos

Kevin Carty and Katina Rigall Zipay are in Dusseldorf this week at EuroShop 2020 taking and sharing photos from the multiple exhibit halls.

Up Your Game Newsletter — January 2020

The January 2020 Up Your Game Newsletter from Classic Exhibits with articles about Harold Mintz, EXHIBITORLIVE, Shared Knowledge University, and the Annual State of the Company Letter.

What to Look for in an LED Lightbox Manufacturer

Stroll through any airport, mall, event, or trade show and you’ll see hundreds of colorful LED lightboxes in every shape and size. Over the past few years, most have switched to backlit tension fabric SEG graphics. The reasons are obvious. Not only is fabric more durable than direct print graphics, but it’s also cheaper to ship and easier to maintain. And depending on the print process, the colors are vibrant and the details nearly photographic. 

Introducing Harold Mintz

Harold Mintz, a Classic Regional Sales Manager, compares visiting trade show distributors 10 years ago to visiting them now. Most of the folks I’m meeting don’t know me. Maybe they’ve heard my name, but most are unaware of me or my experience in the industry. This is a constant reminder of the old axiom, “What have you done for me lately?”

Our Gravitee One-Step Federal Trademark Registration

Earlier this year, we received a utility patent for the Gravitee One-Step Modular Wall System. Today, we receive our federal trademark registration for the Gravitee logo. For anyone who’s ever sweated over a logo with all the opinions and iterations that accompany it, you know this is a big deal.

Up Your Game Newsletter — December 2019

Each year, Event Marketer Magazine selects the 50 Best Exhibit Builders. Otherwise known as The Fab 50. It’s a tough list to make, and we are delighted to be one of the honorees. It’s our fifth time!

Up Your Game November 2019 Newsletter

In January 2020, Classic Exhibits will introduce Symphony, a portable system with over 30 mix and match configurations, seamless graphics, and dramatic shapes.