Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

EXHIBITORLIVE 2021 Edition

EXHIBITORLIVE 2021 Edition

by | Oct 21, 2021 | , ,

Just Get Me on a Plane! Thirty-two months have passed since EXHIBITORLIVE 2019… Nearly three years. We understand not everyone will be attending for a variety of logistical, financial, and personal reasons. And that’s OK. For those who will be in Las Vegas, either as an attendee or an exhibitor, let’s connect – before, during, or after show hours. The Classic EXHIBITORLIVE team will be Kevin...

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Top 15 Essential Exhibit Design Questions

Top 15 Essential Exhibit Design Questions

by | Oct 13, 2021 | , ,

The best exhibit designs make a connection with your client. So how do you identify a design the client loves without multiple meetings and revisions?

Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER.

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Recent Posts

ROO is Your Friend

To anyone interested in trade show marketing, it’s a thoughtful read. It may not make the trade show budget meeting any less painful, but measuring your success may have gotten a little easier.

Shared Knowledge University, Summer 2019 Video

Our proud SKU graduates enjoyed two days of intense sales, marketing, and design training along with hands-on product demos and presentations by Optima, CORT, Momentum Management, and Blue Pony. 

NEW Tool-Less SuperNova LED Lightboxes

Effective immediately, NEW SuperNova lightbox orders will include the tool-less option whenever possible, whether a standalone LB or a LB in a table top, inline, or island design. We estimate the new tool-less connectors reduce assembly by 80%.

How to Win the Hearts and Minds of Trade Show Attendees

Many exhibitors neglect to create an environment where attendees feel comfortable and want to spend time. Thankfully, it doesn’t have to cost an arm and a leg to win the hearts and minds of potential clients. Feed them. Give them a place to relax. And get them charged up!

SEGUE Sunrise Simple Summer Specials

Occam’s Razor states: “The Simplest Solution is Almost Always the Best.” The SEGUE Sunrise Simple Specials. See all 12 portable kits on Exhibit Design Search. Valid until 6/28/19

New Unbranded “Under” Brochures

Did you know that Classic creates unbranded marketing literature as PDFs for our Distributor Partners? One of those is the “Under Sheets” which shows Classic Exhibits designs under certain prices, like Under $6K or $12K.

What It’s Like to Rent from Classic Rental Solutions

Renting a trade show exhibit reminds me a twenty-year span where I would go on shopping sprees for business clothes. I always shopped at the same Nordstrom store in Portland, and Pam in the Men’s Suits Department helped me every time. Once I became confident with her guidance and direction, I had no reason to ever consider shopping anywhere else.

Comparing Trade Show Exhibits, Fast Food, and Banner Stands

Many inexperienced exhibitors struggle with their show display options. And who can blame them? Even for hardcore marketing professionals, trade show exhibits can be puzzling and the prices bewildering. Some displays are hundreds of dollars, other thousands, and larger projects easily climb into six figures.