Industry Veteran Gina Porcaro Joins Classic Exhibits
Kevin Carty with Gina Porcaro NEW Regional Sales Manager Gina Porcaro Classic Exhibits is proud to announce that respected industry veteran Gina Porcaro has joined the company. Gina will serve as the Regional Sales Manager responsible for Michigan, Ohio, Pennsylvania, New York, New England, and Eastern Canada. Gina started in the print industry in 1995 where she worked as a production artist for...
The History and Benefits of Trade Show Fabric Graphics
If you’ve attended trade shows for more than 10 years, you’ve seen trade show graphics change dramatically. Not so long ago, laminates and direct print graphics were the default choice. Not now. Large print fabric graphics, either dye-sublimated or direct print on fabric, represent 80-90% of all graphics on the show floor. It makes sense. The color vibrancy and clarity have improved...
What Bigfoot Can Teach Us about Trade Shows
Sasquatch is no seven-foot dummy. He (she) has a brain to match that brawn. Bigfoot understands marketing, knows PR like a Madison Avenue insider, and can out Kardashian the Kardashians without taking a step outside the Pacific Northwest.
One Thousand Seven Hundred and Forty-one Miles w/ Harold Mintz
Notes from Visiting Classic Distributors in December
The Three Rules of Trade Show Marketing
Trade Show Marketing isn’t complicated. It can be reduced to three simple rules. Everything else is a business decision. Here’s the difference: Buying a 10 ft. portable vs. 20 ft. custom island — that’s a business decision. Staying at the Hilton vs. the Quality Inn — that’s a business decision. Getting a professional presenter for the booth — that’s a marketing decision. Confused? Here’s ALL YOU NEED TO KNOW about trade show marketing to be successful.
What Smells? Top 11 Trade Show Odors
Like me, you probably attend two, three, or 30 trade shows every year. Trade shows are mesmerizing, not only for the creativity but also for the visual and auditory over stimulation. The larger the show, the more the sensory overload. It can be exhausting, but for most of us, it’s exhilarating for those two or three days.
Fun and Games at Trade Shows and Events in 2023
Games and Digital Activations at Trade Shows and Events
10 Common Myths about Trade Shows
If you’ve ever attended a trade show, you have an opinion about trade shows, trade show marketing, or exhibit design. I won’t try to dispel every myth, but here are 10 Common Myths about Trade Shows.
Ask the Experts: Trade Show Flooring Ideas
Trade Show Flooring Tips and Tricks for a Successful Show
A Guide to Portable Exhibits
Portable Trade Show Exhibits are an investment in your exhibition marketing.
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The Future 100 by Wunderman Thompson
The need for brands to plan ahead, understand consumer behaviors that will stick, and employ creative innovation is more important than ever.
Four Temporary Vaccination Rooms (Purchase and Rental Options)
We hope your community doesn’t need these Temporary COVID Vaccination Rooms, but if they do, we’ve got you covered whether it’s for purchase or rental
State of the Company 2021 by Kevin Carty
Annual State of the Company Letter (2021) by Kevin Carty from Classic Exhibits Inc.
Expressing Your Gratitude: Finding the Positive in 2020
“Feeling gratitude...
Super Match Game — Classic Rental Solutions
Need a mental break over the holidays? Play this “Match Game” featuring pairs of Classic Rental Designs. Just choose your difficulty level.
Classic Distributor Feedback Emails — Recent Responses
For the past 10 years, we have sent feedback requests to Classic Exhibits Distributors. These are emailed about every three weeks, and depending on the time of year, we send 20-30 requests each time. Not every order receives a feedback email. Instead, we target a mix of distributors. It’s not a survey. Just an open-ended request for your thoughts, good or bad.
Up Your Game Newsletter — December 2020
It’s been a tough year for the exhibition and event industry, as well as travel, food, and hospitality.
Safe and Stylish Safety Barriers for Hotels and Banks
Safe and Stylish Safety Barriers custom designed for banks, medical offices, and hotel reception desks can be affordable and elegant.
Katina Rigall Zipay Named EDPA’s Designer of the Year
Katina Rigall...
2020-2021 Event and Exhibition Associations
The Event and Exhibition industry in North America is represented by an alphabet soup of organizations for show organizers, exhibit builders, or venue managers.
Complete the Crossword Puzzle. Win a $15 Starbucks Gift Card
Below is a crossword puzzle. A Classic Exhibits crossword puzzle with many common trade show terms.
New Galleries in Exhibit Design Search: Video Review
Tim Patterson takes us on an informative tour of the newest galleries in Exhibit Design Search
How Much will Material Handling Change at Post-COVID Trade Shows?
Recently, Fern and Freeman announced new material handling policies
Virtual Lunch Interview on Post-COVID Exhibit Design
Our HUGE thanks to Marlys Arnold from the Exhibit Marketers Cafe for the discussion with Mel White on Post-COVID exhibit design
Word Search for Safety Dividers and PPE Solutions
Search for PPE...