The Three Rules of Trade Show Marketing
Trade Show Marketing isn’t complicated. It can be reduced to three simple rules. Everything else is a business decision. Here’s the difference: Buying a 10 ft. portable vs. 20 ft. custom island — that’s a business decision. Staying at the Hilton vs. the Quality Inn — that’s a business decision. Getting a professional presenter for the booth — that’s a marketing decision. Confused? Here’s ALL YOU NEED TO KNOW about trade show marketing to be successful.
What Smells? Top 11 Trade Show Odors
Like me, you probably attend two, three, or 30 trade shows every year. Trade shows are mesmerizing, not only for the creativity but also for the visual and auditory over stimulation. The larger the show, the more the sensory overload. It can be exhausting, but for most of us, it’s exhilarating for those two or three days.
Fun and Games at Trade Shows and Events in 2023
Games and Digital Activations at Trade Shows and Events
10 Common Myths about Trade Shows
If you’ve ever attended a trade show, you have an opinion about trade shows, trade show marketing, or exhibit design. I won’t try to dispel every myth, but here are 10 Common Myths about Trade Shows.
Ask the Experts: Trade Show Flooring Ideas
Trade Show Flooring Tips and Tricks for a Successful Show
A Guide to Portable Exhibits
Portable Trade Show Exhibits are an investment in your exhibition marketing.
Phone Charging Station: A Buyer’s Guide
Phone Charging Station: A Buyer’s Guide
Portable Trade Show Counters
Portable Trade Show Counters
Shorter Production Lead Times on ALL ORDERS
Reduced Lead Times at Classic Exhibits
Trade Show Kiosk Rental
Rental Kiosks, Counters, and Pedestals
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Recent Posts
Super Match Game — Classic Rental Solutions
Need a mental break over the holidays? Play this “Match Game” featuring pairs of Classic Rental Designs. Just choose your difficulty level.
Classic Distributor Feedback Emails — Recent Responses
For the past 10 years, we have sent feedback requests to Classic Exhibits Distributors. These are emailed about every three weeks, and depending on the time of year, we send 20-30 requests each time. Not every order receives a feedback email. Instead, we target a mix of distributors. It’s not a survey. Just an open-ended request for your thoughts, good or bad.
Up Your Game Newsletter — December 2020
It’s been a tough year for the exhibition and event industry, as well as travel, food, and hospitality.
Safe and Stylish Safety Barriers for Hotels and Banks
Safe and Stylish Safety Barriers custom designed for banks, medical offices, and hotel reception desks can be affordable and elegant.
Katina Rigall Zipay Named EDPA’s Designer of the Year
Katina Rigall...
2020-2021 Event and Exhibition Associations
The Event and Exhibition industry in North America is represented by an alphabet soup of organizations for show organizers, exhibit builders, or venue managers.
Complete the Crossword Puzzle. Win a $15 Starbucks Gift Card
Below is a crossword puzzle. A Classic Exhibits crossword puzzle with many common trade show terms.
New Galleries in Exhibit Design Search: Video Review
Tim Patterson takes us on an informative tour of the newest galleries in Exhibit Design Search
How Much will Material Handling Change at Post-COVID Trade Shows?
Recently, Fern and Freeman announced new material handling policies
Virtual Lunch Interview on Post-COVID Exhibit Design
Our HUGE thanks to Marlys Arnold from the Exhibit Marketers Cafe for the discussion with Mel White on Post-COVID exhibit design
Word Search for Safety Dividers and PPE Solutions
Search for PPE...
‘s Impact on the Exhibition Industry
Recently, IFES published an international survey on the impact of COVID-19 on the Exhibition and Event Service Industry.
Are You Experiencing Virtual Exhibit Paralysis?
Many trade shows have shifted to the virtual world because of the pandemic. So, what does that mean for exhibitors who want to connect with their clients?
COVID-19 and Rewriting the Rules of North American Trade Shows
The COVID pandemic also represents an opportunity for REAL CHANGE — for exhibitors, show organizers, general show contractors, and convention centers
Virtual Exhibits, Kevin Carty, and the TradeshowGuy Interview
Tim Patterson, aka The Tradeshow Guy, interviewed Kevin Carty this week about virtual exhibits on his Monday Morning Coffee vlog. Consider it as “Everything You Always Wanted to Know about Virtual Exhibits