Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

5 Tips to Hosting a Successful and Memorable Event

5 Tips to Hosting a Successful and Memorable Event

by | May 4, 2023 | ,

“Let’s host an event in Louisville for our Distribution Partners during EXHIBITORLIVE.” Yes, please! Throwing unique corporate events is one of the most enjoyable tasks anyone can ask of me. When someone says Louisville, you might immediately think Kentucky Derby. Or where 90% of the world’s bourbon is distilled. Not me. While they’re both iconic and associated with Louisville, they’re both just...

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Trade Show Banners: Pop Up Vs. Retractable

Trade Show Banners: Pop Up Vs. Retractable

by | Apr 25, 2023 | , ,

Trade show banner stands are lightweight portable displays with single or double-sided graphics. They usually assemble without tools and pack in carrying bags or rolling cases which makes them ideal for retail and trade show signage, events, and trade fairs.  Banner stands come in a variety of sizes, styles, and prices. And are available from suppliers on the Internet and from your local...

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Behind the Scenes Interview– Marlys Arnold, Author of Build a Better Trade Show Image

Behind the Scenes Interview– Marlys Arnold, Author of Build a Better Trade Show Image

by | Apr 3, 2023 | ,

When Marlys Arnold wrote the book, Build a Better Trade Show Image, her goal was to create a how-to manual for new exhibitors. Since then, her book has been a must-read guide in the trade show industry for over 20 years. The updated version includes many new examples of creative exhibit designs, promotions, attractions and beyond. You’ll find fresh ideas, as well as advice that has stood the...

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EuroShop 2023 Day 3 — Show Videos and Photos

EuroShop 2023 Day 3 — Show Videos and Photos

by | Mar 2, 2023 | ,

Last batch of photos from EuroShop 2023. Plus, two videos showing a wide range of exhibits, lighting, and technology. In case you are wondering if there are more photos and videos, there are... but you'll have to wait to see those during Katina's Euroshop Design Trends webinar on August 28. Register HERE. For even more photos and videos, see the posts from Day 1 and Day 2. Video 1 Video 2  ...

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A Pop Up Display Guide for Trade Shows

A Pop Up Display Guide for Trade Shows

by | Feb 28, 2023 | ,

Pop up displays are a fantastic approach to trade show marketing. With new technology, pop up displays have reinvented themselves time and time again and absolutely worth considering for your next trade show. Today’s Pop Up Display Market Many customers ignore the features and benefits of pop up displays. They are shopping exclusively on price; they want it to last a few shows and are less...

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