What Does Portable Modular Really Mean?
The term “portable modular” is a slippery term. Probably 80-90% of the displays described as “portable modular” are rarely both. Those with both features are often compromised by complexity, poor quality, or the availability of accessories.
What Motivates Trade Show B2B Buyers to Buy
Those exhibiting at trade shows need to understand the prospects are most likely informed about the basic functions and qualities of your products or services before they approach your booth. They no longer need to interact with a salesperson to learn about the high-level information.
8 Display Stand Options to Showcase Your Products
When it comes to custom display stands, there’s no one-size-fits-all solution. Some exhibitors want counters, tables, and shelves on the trade show aisle, while others encourage attendees to enter the booth space by offering comfortable seating and demo stations.
The Power of Sensory Marketing at Trade Shows
When it comes to smells, tastes, sounds, and all of our senses, we are driven by memories and primal instincts. Sensory marketing is a powerful tool for all types of events —whether it’s a trade show, supermarket, concert, or sporting event.
Three Rental Island Exhibits with Meeting Space
When you think of navigating a trade show, the words “chaos” and “exhausting” often come to mind. Those two or three days on the show floor can be challenging for attendees which is why more and more exhibitors are creating casual, relaxing environments for attendees within their booth space.
Trade Show Supplies Every Exhibitor Needs
Trade show supplies are the unsung heroes of any exhibition program. They may not win design awards or attract attendees to your booth, but they have the power to divert a disaster, make your exhibit sparkle and shine, and keep your booth staff happy.
Mastering Event Booths: Ideas and Tips for Success
The key to selecting trade show event booths is to ignore them in the beginning. Which may seem counterintuitive. Instead, focus on your trade show or event marketing goals. What do you want to accomplish? Be specific.
Join Us for an Exhibit Design Search Webinar
Join Mel White, Gina Porcaro, and Harold Mintz on August 14 for a FREE Tips and Tricks Tutorial on Exhibit Design Search.
Designing a Booth Banner to Attract Visitors
A booth banner is a type of signage that can be used to draw attention to a booth or display table at an event. Booth banners can be used to provide information, invite attendees to visit a booth, or highlight a product or service. They can be displayed in a variety of ways, including on banner stands or as tabletop banners.
After 30 Years in the Exhibit Industry — Kevin Carty
On July 8, 1994, 30 years ago, I was offered a job by a friend (now my brother-in-law) to work for his father’s new business. At the time, I was working overnight shifts at a supermarket from 11 pm to 7 am. Then I’d head to college until about 3 pm. It was summer break from college, but I jumped at the chance for a normal work schedule and shift to evening classes in the fall.
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