Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Tech Conferences & Trade Shows: An Exhibitor’s Guide

Tech Conferences & Trade Shows: An Exhibitor’s Guide

You don’t have to be an exhibitor or a tech industry guru to attend tech conferences and trade shows. Tech conferences are ideal for exploring new ideas and sparking creative possibilities for any business. At Classic Exhibits, we design and build exhibits, large and small, for a wide range of industries.

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Trade Show Attire: What Not to Wear

Trade Show Attire: What Not to Wear

Trade shows are all about making a good impression, so what exhibitors wear matters. However, “What to Wear” is often the last checkbox on their trade show checklist. But it shouldn’t be. More than anything, trade show attire should be a conscious decision, one that mirrors your trade show strategy.

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Trade Show Material Handling Calculator and Infographic

Trade Show Material Handling Calculator and Infographic

If you are familiar with trade shows, you are all too familiar with material handling or drayage. These two terms, which mean the same thing, often elicit a very strong emotional response from exhibitors. So what is drayage? Drayage refers to the movement of your trade show booth items from your carrier’s delivery vehicle to your booth space.

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Recent Posts

You Can’t Fix Stupid — Material Handling at Trade Shows

Rising Drayage and Material Handling Costs. If you are a fan of the comedian Ron White, you know his signature line, “You Can’t Fix Stupid.” I was reminded of this line three weeks ago while attending a material handling session by Amanda Helgemoe from NuVista and Sue Huff from Medtronics at a conference.

Online Sales and Marketing Resources — Summer Sales Tips #9

If Exhibit Design Search is the only tool you know on the Classic Exhibits’ website, then you are wading in the shallow end of the sales pool. There’s so much more. The Trade Show Tips section includes over 85 articles on exhibits, displays, and trade show marketing.

Visionary Designs Exhibits — Summer Sales Tips #8

There’s also a perception that custom is always a “brand new” idea. In reality, many custom designs start from a previous successful design and are customized or personalized to fit the client’s trade show marketing goals. That’s the basic concept of Visionary Designs. Start with a successful design and then alter it to each client’s requirement.

Gravitee GK-5156 Disassembly Video

The Gravitee One-Step Tower in the video was built for Shared Knowledge University. It’s a GK-5156 which re-configures into a GK-5155 and GK-2010. We used the tower as a training tool for Classic Distributors.

Shopping for a Portable Modular Display

We recently introduced a 100-Day Money Back Guarantee on the Sacagawea Portable Hybrid System. No one in our industry has offered a money back guarantee before. It’s a first and in our opinion long overdue. As you can imagine, we’ve had a few distributors ask us about the logic behind this. So here goes.

iPad and Surface Tablet Stands — Summer Sales Tips #5

Microsoft and Apple have transformed the humble tablet into a wannabe laptop with improved hardware and software. And, there are predictions that iOS 11 will propel the iPad even further in that direction. No company has more solutions for trade shows and events than Classic Exhibits.