“Rent or Buy” Unbranded Trade Show Exhibit Literature
This week, you can download Rent or Buy unbranded literature. Just add your company branding, then email it to your clients or post it on social media. As you know, Rent or Buy is a hot topic with exhibitors.
Amid the LA Fire Devastation, Heartwarming Support
The windswept fires that have consumed Los Angeles over the course of the past 10 days have been devastating. The images you see on TV look like Hollywood special effects. But they’re not.
8 Trade Show Sustainability Solutions for Exhibitors
Sustainability and trade shows have never been best friends. For years, trade shows and exhibitions have been significant contributors to landfills, especially in parts of the world where “build and burn” was common. Recently, trade show sustainability has gone to the front of the line with industry associations like EDPA and ESCA advocating for significant changes in trade show practices.
Business Open House Ideas and Important Tips
Business Open House Ideas and Important Tips. As you plan your Open House, consider the following Frequently Asked Questions for both your team and for your attendees.
Our Favorite Question from Potential Classic Distributors
We thought we’d share our favorite (and least favorite) question about Classic Exhibits. Oddly enough, they’re the same one.
Download (3) Unbranded Trade Show Marketing Templates
These unbranded downloads include new designs, promotions, or product sheets, each with space to add your logo and contact information.
Image Resolution Calculator
Explaining graphic file requirements to a client with limited graphic experience is like explaining the earth’s curvature to a flat earther.
Saying the “S” Word Outloud (Sustainability)
It’s nearly 2025, and people still cover their ears and sing La, La, La whenever the “S” word is mentioned (sustainability). And yet, the S word is the secret weapon for many Classic Distributors. These Distributors know that many companies have S-word initiatives.
33 Big Trade Shows in North America (2025)
November is a BIG trade show month (not to mention a BIG election happening too). Here are 10 gems that you might wanna have on your radar before diving into to Aunt Ruth’s green jello and carrot salad. Enjoy!
How to Stand Out at a Real Estate Convention or Trade Show
Post-pandemic, the real estate industry has experienced significant changes, presenting both opportunities and challenges for realtors. Those challenges include shifting market dynamics, regulatory changes, technological innovations, and economic uncertainty. A real estate convention is important for professionals in this industry as they navigate the evolving competition from online platforms,...
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What Bigfoot Can Teach Us about Trade Shows
Sasquatch is no seven-foot dummy. He (she) has a brain to match that brawn. Bigfoot understands marketing, knows PR like a Madison Avenue insider, and can out Kardashian the Kardashians without taking a step outside the Pacific Northwest.
One Thousand Seven Hundred and Forty-one Miles w/ Harold Mintz
Notes from Visiting Classic Distributors in December
The Three Rules of Trade Show Marketing
Trade Show Marketing isn’t complicated. It can be reduced to three simple rules. Everything else is a business decision. Here’s the difference: Buying a 10 ft. portable vs. 20 ft. custom island — that’s a business decision. Staying at the Hilton vs. the Quality Inn — that’s a business decision. Getting a professional presenter for the booth — that’s a marketing decision. Confused? Here’s ALL YOU NEED TO KNOW about trade show marketing to be successful.
What Smells? Top 11 Trade Show Odors
Like me, you probably attend two, three, or 30 trade shows every year. Trade shows are mesmerizing, not only for the creativity but also for the visual and auditory over stimulation. The larger the show, the more the sensory overload. It can be exhausting, but for most of us, it’s exhilarating for those two or three days.