Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits.

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Baseball Terms — Classic Exhibits Style

by Harold Mintz | Mar 28, 2024 | Classic Exhibits Inc.

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:

LED Display Lighting for Trade Shows

by Mel White | Mar 22, 2024 | Classic Exhibits Inc., LED Lightbox, LED Lightboxes

What’s the hottest trend in trade shows and events? LED trade show lighting. And not just lightboxes, but perimeter lights, backlit logos, programmable RGB lighting, and accent LEDs on counters, workstations, and kiosks. Even creative uses of ceiling and pendant lights.

All About Trade Show Crates & Shipping

by Mel White | Mar 21, 2024 | Exhibit Management, Material Handling, Shipping, Wood Crates

When you purchased your custom or modular trade show exhibit, you probably didn’t give much consideration to shipping or the wood crate(s). After all, it’s just a wood crate, right? What could go wrong during long interstate shipments, casual forklift handling, and untrained show labor to your very expensive and stunning beautiful trade show exhibit?

Classic Exhibits — 2024 EXHIBITOR Find It Top 40 Exhibit Producer

by Mel White | Mar 6, 2024 | Classic Exhibits Inc., EXHIBITOR, EXHIBITORLIVE, Find It Top 40 by EXHIBITOR

This year, Classic Exhibits was honored again as a EXHIBITOR Find It Top 40 Exhibit Producer. We’ve made the list every single year. We’re honored to be included in this distinguished group of exhibit producers.

2024 Portable Modular Awards & People’s Choice Award

by Mel White | Feb 21, 2024 | Classic Exhibits Inc., Portable Modular Awards

You only have 7 days to vote for your favorite 2024 Portable Modular Award finalist! Click on the image or link above to choose the People’s Choice Award! Our sincere thanks to the Classic Distributor Partners who either submitted them to EXHIBITOR

How to Excel at Marketing for Different Types of Events

by Mel White | Feb 21, 2024 | Meetings and Events, Trade Show Marketing

If you’re a marketing professional, you already know how to identify your objectives, your audience, the medium (event, expo, etc.), and your intended outcome. The hardest part, especially if you’re new to face-to-face marketing, is understanding how to deliver your message efficiently and effectively at these types of events.