The Power of Sensory Marketing at Trade Shows
When it comes to smells, tastes, sounds, and all of our senses, we are driven by memories and primal instincts. Sensory marketing is a powerful tool for all types of events —whether it’s a trade show, supermarket, concert, or sporting event.
Three Rental Island Exhibits with Meeting Space
When you think of navigating a trade show, the words “chaos” and “exhausting” often come to mind. Those two or three days on the show floor can be challenging for attendees which is why more and more exhibitors are creating casual, relaxing environments for attendees within their booth space.
Trade Show Supplies Every Exhibitor Needs
Trade show supplies are the unsung heroes of any exhibition program. They may not win design awards or attract attendees to your booth, but they have the power to divert a disaster, make your exhibit sparkle and shine, and keep your booth staff happy.
Mastering Event Booths: Ideas and Tips for Success
The key to selecting trade show event booths is to ignore them in the beginning. Which may seem counterintuitive. Instead, focus on your trade show or event marketing goals. What do you want to accomplish? Be specific.
Join Us for an Exhibit Design Search Webinar
Join Mel White, Gina Porcaro, and Harold Mintz on August 14 for a FREE Tips and Tricks Tutorial on Exhibit Design Search.
Designing a Booth Banner to Attract Visitors
A booth banner is a type of signage that can be used to draw attention to a booth or display table at an event. Booth banners can be used to provide information, invite attendees to visit a booth, or highlight a product or service. They can be displayed in a variety of ways, including on banner stands or as tabletop banners.
After 30 Years in the Exhibit Industry — Kevin Carty
On July 8, 1994, 30 years ago, I was offered a job by a friend (now my brother-in-law) to work for his father’s new business. At the time, I was working overnight shifts at a supermarket from 11 pm to 7 am. Then I’d head to college until about 3 pm. It was summer break from college, but I jumped at the chance for a normal work schedule and shift to evening classes in the fall.
Join Us at Connect Marketplace in Milwaukee, WI
Are you headed to Connect Marketplace 2024 in Milwaukee, WI? We’ll be there too! Look for Classic Exhibits in the show hall. We’ll be featuring a Symphony Portable Display, along with messaging about our private-label services to exhibit and event companies.
The Secrets Behind the Best Trade Show Booths
The secret to designing an award-winning custom trade show booth isn’t complicated. A healthy budget helps, which shouldn’t be surprising. But, all too often, complacent exhibitors with large budgets are no more successful at a trade show than energized exhibitors who have a targeted, well-executed strategy.
The Symphony Portable Display Tour
We designed a Traveling Symphony Display. Actually two, which are available by request from Gina Porcaro or Harold Mintz. These show how Symphony assembles, how accessories connect, and how the floating graphic attaches. The single and double-sided version packs in one roto-molded case.
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Recent Posts
Outsource vs In-House Production of Trade Show Exhibits
At Classic Exhibits, we’ve learned a few things over the past 30 years. For one, everyone wants to be in control. In our business that means the design, project management, construction, staging, and delivery of their client’s display.
How to Choose Your Exhibit Furniture
What does “trade show exhibit furniture” mean to you? This is not a trick question. If you said, all the components in a booth that you sit on, lean on, or write on, you would be right.
Your Insider Guide to Sustainable Trade Show Exhibits
As an exhibitor, you can make a difference, and that difference doesn’t have to cost more or compromise your design or marketing goals. Green display materials such as Eco-board, ReCo, and FSC wood products are smart choices that are comparable to non-sustainable materials in performance, look, and feel.
Classic Exhibits Honored as a FindIt Top 40 Exhibit Producer
EXHIBITOR Magazine recently announced the companies that qualified for the Sixth Annual Find It – Top 40, which honors the industry’s top exhibit producers. And for the sixth consecutive year, Classic Exhibits was an honoree.
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