Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Tech Conferences & Trade Shows: An Exhibitor’s Guide

Tech Conferences & Trade Shows: An Exhibitor’s Guide

by | May 31, 2024 |

You don’t have to be an exhibitor or a tech industry guru to attend tech conferences and trade shows. Tech conferences are ideal for exploring new ideas and sparking creative possibilities for any business. At Classic Exhibits, we design and build exhibits, large and small, for a wide range of industries.

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Trade Show Attire: What Not to Wear

Trade Show Attire: What Not to Wear

by | May 28, 2024 | , ,

Trade shows are all about making a good impression, so what exhibitors wear matters. However, “What to Wear” is often the last checkbox on their trade show checklist. But it shouldn’t be. More than anything, trade show attire should be a conscious decision, one that mirrors your trade show strategy.

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Recent Posts

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition. 

Trade Show Carpet Tiles: A Buyer’s Guide

Choosing the perfect trade show carpeting tiles. Trade show flooring options are often the last consideration an exhibitor makes about their display. Their first choice is often carpeting or carpet tile. The reasons are obvious.

Download the Gravitee Modular Panel Library

Download the Gravitee Modular Panel Library. From the get go, the Gravitee One-Step Modular Wall System was engineered to be an ideal purchase exhibit system and the backbone of our Classic Rental Solutions inventory. Not just a panels and parts system. We did all the heavy lifting of creating designs for the Classic Distributor Network.

If Hotels Were Run Like Trade Shows

If Hotels Were Run Like Trade Shows. A guest approaches the reception desk at a hotel and says to the desk manager, “Hi. I’d like a room for a week, perhaps longer.”

Trade Show Staffing: Assembling the Right Team

Who should be there? That’s easy. Bring employees who know the products or services, who have charismatic people skills, who are personally invested in results, and who participate in pre-show planning or post-show implementation.

Exhibit Leader Insights Report 2023

Exhibit Leader Insights Report 2023 is a report based on a survey sent to exhibitors working with the aim of understanding exhibiting in 2023.

A Trade Show Exhibitor Walks into a Bar

A Trade Show Exhibitor walks into a bar and says to the bartender, “I’ve never been in a bar before, but a friend suggested I try the 20 x 20 Booth Space.” “That’s a very popular drink,” says the bartender, “especially with my regular customers.

Outsource vs In-House Production of Trade Show Exhibits

At Classic Exhibits, we’ve learned a few things over the past 30 years. For one, everyone wants to be in control. In our business that means the design, project management, construction, staging, and delivery of their client’s display.

How to Choose Your Exhibit Furniture

What does “trade show exhibit furniture” mean to you? This is not a trick question. If you said, all the components in a booth that you sit on, lean on, or write on, you would be right. 

Your Insider Guide to Sustainable Trade Show Exhibits

As an exhibitor, you can make a difference, and that difference doesn’t have to cost more or compromise your design or marketing goals. Green display materials such as Eco-board, ReCo, and FSC wood products are smart choices that are comparable to non-sustainable materials in performance, look, and feel.