Plan B is a humorous column about trade show disasters (e.g. missing graphics, last-minute booth alterations, exhibit fires, missing staffers, AWOL tractor-trailers, flooding, and more). More importantly, it’s about how you or your client solved or at least coped with them.
Recently, I took a much needed vacation from the trade show world and visited southeastern Alaska via a cruise ship.
Saturday was a tremendously sad day in our internal and external family. Sadly we lost our beloved Design Director Mike Swartout this weekend.
Today begins three weeks of education and inspiration to spur your exhibit marketing plans forward for this fall’s shows and beyond. Each week during the Challenge, you’ll receive an e-mail with links to the expert interviews as they’re available (scheduled for Tuesdays and Thursdays).
We expect the Classic Exhibits booth to be very, very busy this year. And, we don’t want to disappoint anyone. By blocking out a time, you can request a meeting with a Classic employee during the show hours, for breakfast, or at the Hospitality Suite.
Please let us know if you would like to schedule time with a specific Classic person, and we’ll do our best to accommodate you. Simply click on the link below.
The E2MA (Exhibit and Event Marketers Association) has spent two years on a study that presents factual data about the rising costs of exclusive services provided by General Service Contractors. We’ve all “known this,” but now there’s a summary of actual facts and data that makes it real. No trend jeopardizes the full recovery and future of the trade show industry more than this.