Your Exhibit Success Challenge Series

Trade Show Blog

Let the Challenge Begin!

Today begins three weeks of education and inspiration to spur your exhibit marketing plans forward for this fall’s shows and beyond.

Agenda
8/6    Katina Rigall from Classic Exhibits Inc.:  “Design Trends for Memorable Exhibits”
8/8    Simon Harrop from BRAND Sense:  “Incorporating Multisensory Marketing”
8/13  Heidi Thorne from PromowithPurposeToday.com:  “Creative Ideas for Promotions”
8/15  Steve Lager from AudioVision Productions:  “How to Use Video to Promote & Engage”
8/20  Marlys Arnold from Exhibit Marketers Café:  “Who’s the Face of Your Exhibit?”
8/22  Siobhan Connellan from Experient:  “Lead Management Secrets”

How to Participate

Each week during the Challenge, you’ll receive an e-mail with links to the expert interviews as they’re available (scheduled for Tuesdays and Thursdays). You’ll have until Sunday night that week to listen before the replays go away.

Also each week, we’ll be issuing a Challenge related to that week’s topic. While it will require some thoughtful consideration, it won’t take a ton of time for you to complete. And keep in mind that these Challenges are ultimately designed to move you forward in your exhibit marketing strategies!

Your Reward

Complete all three weekly Challenges and you’ll have the opportunity to pick my brain … for free! Simply submit a short form each week to share your ah-ha’s from each speaker and respond to the Challenge. I’ll send you an invitation to a VIP call in September where you can ask me anything. (And yes, that will be recorded as well.)

Bonus Goodies

Just because this is a virtual event doesn’t mean you can’t have some goodies for your tote bag! So here’s my first bonus gift for you: An excerpt from Build a Better Trade Show Image on setting goals (PDF)

For more great exhibiting strategies, join us in the Exhibit Marketers Café — It’s the place to get what you need to nourish and refresh your exhibit marketing program.

See you in the Challenge!
Marlys Arnold

P.S. Want to recommend the YES Challenge to someone? Please don’t forward this e-mail, but instead send them to www.exhibitmarketerscafe.com/yeschallenge. (And of course sharing that link on Twitter, Facebook or LinkedIn is also appreciated – Thanks!)

Filter by Category

Filter by Year

Recent Posts

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

What You Should Know about Trade Show Exhibit Budgeting

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.

The Top 10 Design Mistakes of Trade Show Graphics

You decided on your new trade show display . . . but you’re not done yet. Now, it’s time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics.

If Puppies Ran Trade Shows and Events

The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you’re on your own.

If Kittens Ran Trade Shows and Events

If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.

Baseball Terms for the Trade Show Industry

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:

“I’ll Know It When I See It” — Every Designer’s Nightmare

For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs — functionally, aesthetically, and fiscally — is the ultimate goal. But . . . that doesn’t mean the process is always flawless. Here are a few “Design Red Flags” from a Designer’s perspective which can delay the process (and increase your design fees).

What You Should Know as a New Exhibit Buyer

For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.

10 Tips for Designing Large Format Graphics for Trade Shows

Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. All it takes is a leap of faith… and trust in my advice.

Trade Shows and the Desire to Change

Are trade shows are relevant? Is there a future for industry trade shows? Are companies willing to spend their valuable marketing dollars building a temporary structure just to attract new customers or meet with existing ones?

Buying a Trade Show Exhibit? Ten “Must Ask” Questions

It’s common to express remorse after a big ticket purchase. Typically when the purchase is infrequent, such as a home, car, or expensive equipment. Buying a trade show exhibit is that type of purchase, especially an inline or island exhibit for a large trade show. .

An Honest Conversation about Trade Show Rentals

Recently, what I thought would be a simple, straight-forward conversation left me scratching my head. I was meeting with exhibit industry colleagues, and the topic turned to rentals. Admittedly, rentals shouldn’t be puzzling. Rentals have exploded at a rate 3 to 4 times faster than exhibit purchases. What surprised me was the perception and the language used to define the exhibit rental landscape.

What’s Your Trade Show Kryptonite?

We shouldn’t but we do. We hope hope hope that the next attendee who walks in our booth is Superman. Not Superman Superman, but the sales equivalent of Superman. Faster to sign a contract than a speeding bullet. More powerful than the VP of Purchasing.

How To Make Your Trade Show Backdrop Stand Out!

Many exhibitors assume a backdrop is a simple two-dimensional graphic along the backwall of an exhibit. But it can be so much more. A backdrop in a 10 x 10 or 10 x 20 booth space doesn’t have to be basic. Modern inline displays come in various shapes, heights, and configurations.