Trade show displays, like yogurt and milk, have expiration dates. While it may not be printed on the box, it’s not hard to spot one that’s starting to spoil. Here are 20 Clues that it’s time to buy a new exhibit.
You probably don’t consider smartphones and trade shows as having much in common. After all, one is small enough to hold in your hand, and the other is a large attractive display in an exhibit hall. However, you might be surprised at how similar they really are.
Over the years, I’ve read 100s of articles about why trade shows are important, why exhibit marketing is effective, and why we MUST attend them. They make sense, in the same way that taking vitamins makes sense.
Several years ago, I wrote “What’s the Expiration Date of Your Trade Show Display?” Has your trade show display reached its expiration date? Here are 20 more clues that time has expired on your exhibit.
The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.
It’s human nature. We ignore the familiar. After a while, the pile of messy papers doesn’t exist and the big coffee stain is invisible. Then, someone comments on it, and we can’t not look at it. Until it disappears — again.
Trade show exhibits are no different and maybe even worse. Do you remember your first show with a brand new display?