Introducing Symphony, The First Elegant Portable Display
Introducing Symphony, the first portable display to blend easy tool-less assembly with elegant design and clever accessories.
The 7 Truths about Renting a Trade Show Exhibit
Trade Show exhibit rentals are growing. Rapidly. And exhibit companies are trying to position themselves based on their individual strengths. Some rental-only exhibit companies are touting renting as the only solution. They say, “Why buy when you can rent? No more storage fees. You can change the display for every show. The cost is less.”
What to Look for in an LED Lightbox Manufacturer
Stroll through any airport, mall, event, or trade show and you’ll see hundreds of colorful LED lightboxes in every shape and size. Over the past few years, most have switched to backlit tension fabric SEG graphics. The reasons are obvious. Not only is fabric more durable than direct print graphics, but it’s also cheaper to ship and easier to maintain. And depending on the print process, the colors are vibrant and the details nearly photographic.
When to Purchase vs. Rent an Exhibit — Understanding Your Options
Rental displays have gone upscale and depending on the provider can be customized to meet almost any exhibitor’s marketing goals. They are basically indistinguishable from the purchase display across the aisle or your competitor’s new exhibit.
Our Gravitee One-Step Federal Trademark Registration
Earlier this year, we received a utility patent for the Gravitee One-Step Modular Wall System. Today, we receive our federal trademark registration for the Gravitee logo. For anyone who’s ever sweated over a logo with all the opinions and iterations that accompany it, you know this is a big deal.
Get Help w/ Your Trade Show Marketing. Trust Me, You Need It!
When it comes to trade shows, most exhibitors don’t have a plan when it comes to trade show marketing. They purchase a display, which they think is THE PLAN.
They rely on Act-On, Marketo, or HubSpot for automation. They use CRM software like SalesForce or Infusionsoft. They have a comprehensive email campaign strategy and track it with Constant Contact, Yesware, or MailChimp.
So before I harangue you with the obvious suggestions, let’s talk. Really talk.