Over the years, I’ve read 100s of articles about why trade shows are important, why exhibit marketing is effective, and why we MUST attend them. They make sense, in the same way that taking vitamins makes sense.
Several years ago, I wrote “What’s the Expiration Date of Your Trade Show Display?” Has your trade show display reached its expiration date? Here are 20 more clues that time has expired on your exhibit.
Probably nothing has changed more in Trade Show Land than exhibit rentals. What used to look like subsidized housing on the show floor is now indistinguishable from purchase exhibits.
If you have ever rented furniture from the show book, you know it’s not always user-friendly. And too often, it’s a task that’s completed right before the show, adding stress and expense to your trade show experience. We have a better solution.
The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.
Every company has a culture, whether they recognize it or not. Some companies promote it as an asset. Others see it as the elephant in the room that no one discusses. Then there are those executives who speak about their culture using glowing terms like empowerment, self-actualization, and mutual respect.