We’ve been talking with Kim DiStefano, an exhibit designer, for awhile. Kim lives a few miles from our shop in Milwaukie, OR. Enticing her to join us has taken some time and persuasion. Not that she didn’t like us, but as a contract designer with a family, she was uncertain if she wanted to work in an office. Well, eventually Kevin convinced her, wore her down, or she changed her mind. Probably a little of all three.
Earn a $25 Nike Gift Card for every $1000 in wholesale orders. Eligible on all Classic Exhibits inlines from May 26 thru July 31. Get your game on this summer with Nike gear compliments of Classic. Some restrictions apply. See details.
Last month, I had the good fortune of meeting Todd Youngblood while attending the E2MA Red Diamond Congress (RDC) in Orlando. Todd runs The Trade Show Show, a podcast series about the exhibit industry. The RDC was fertile ground for Todd, since the event attracts trade show managers, suppliers, show organizers, builders, exhibitor-appointed contractors, etc. Basically, anyone with a vested/financial interest in the trade show biz.
If you read Kevin’s moving tribute to Mike Swartout last week, you know how much he meant to the Classic Family. What you may not know is how much he sweated over Design Monday.
Last year, TS Crew created 28 Strangers That Touch Your Trade Show Exhibit. It’s an excellent infographic because it shows graphically how many people “touch” your exhibit from the moment it leaves your exhibit builder’s dock. Simply start in the upper right-hand corner.
Over the years, we’ve learned that it’s OK to “release” if you’ve done your best under the circumstances. The mistake is not listening to feedback and making adjustments. And honestly, that can be so much harder for some people and organizations because then it’s no longer about perfection. It’s about ego.