What do customers want? It’s not complicated. They expect you’ll be good to them. How you respond makes all the difference, and saying and showing them that I’ll be good to you sets the right tone. However, even when you are paying attention and putting customers first, unexpected things can and will happen. Being human means that errors will occur.
Taking care of business means taking care of your customers. Giving them your time and attention and always being courteous. It can all be done — or at least started — at trade shows. You want your customers to look at your booth and think that nobody does it better.
Eventually, you will find yourself at a trade show in Las Vegas. Before you hit the road, make sure your booth is up to the magic moment.
It’s time to consider a new exhibit, new graphics, and an updated approach to your trade show marketing. If you are truly honest with yourself, you know the same old song won’t attract customers.
Perhaps it’s time to start a new tradition — Mid-Year Resolutions. Now, you’re probably saying to yourself, “I never keep my resolutions, so why should I make more in July.” Think back for a second. Did you make those 2016 resolutions around 11 pm December 31st? With a drink in your hand?
What’s the biggest mistake that exhibitors make? They wing it rather than plan. It could happen to you. Maybe you don’t know what to expect, or you just need a refresher. Here is some friendly trade show marketing advice with a few entertaining music videos along the way. Enjoy!
Over the years, we’ve learned that it’s OK to “release” if you’ve done your best under the circumstances. The mistake is not listening to feedback and making adjustments. And honestly, that can be so much harder for some people and organizations because then it’s no longer about perfection. It’s about ego.