Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. And, if you do large format designs on a regular basis, you might find that it is enjoyable. All it takes is a leap of faith… and trust in my advice.
Dive into the essentials of effective trade show planning with this comprehensive guide. Is your team ready for your next trade show?
At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.
Business Open House Ideas and Important Tips. As you plan your Open House, consider the following Frequently Asked Questions for both your team and for your attendees.
Trade shows are all about making a good impression, so what exhibitors wear matters. However, “What to Wear” is often the last checkbox on their trade show checklist. But it shouldn’t be. More than anything, trade show attire should be a conscious decision, one that mirrors your trade show strategy.
Trade show logistics involves efficiently moving an exhibit and equipment to a show site, managing setup and utilities, and finally getting everything back to headquarters in one piece after the event.