Does Your Mirror Lie?: Word on the Street — June 16th thru June 20th
We ALL do it. Every morning we look in the mirror. If we are honest, we ask ourselves, “Does what I see in the mirror match what my colleagues, family, and friends see in me?”
Before you think I am going on some sort of Freudian rant, I am not. But, as business professionals, we face this question every day.
| July 28-31
The 2014 Red Diamond Congress (RDC), the third annual meeting of the Exhibit & Event Marketers Association, takes place July 28 – 31, 2014 at the Oak Brook Hills Resort in Oak Brook, Illinois. The RDC brings together all of the major players from the exhibit marketing industry to engage in thought leadership, best practice exchanges, and education aligned with business and marketing metrics and strategy.
New SEGUE Sunrise Video (Without All that Yakety Yak): Word on the Street — June 9th thru June 13th
Last week, you saw a video where Mel White discussed the seven features and benefits of the Sacagawea Hybrid system. This week, Katina Rigall, our designer extraordinaire, takes center stage. Katina shows you how to assemble the SEGUE Sunrise, and unlike Mel, she doesn’t need six minutes and all that yakety yak. In 31 seconds she’ll show you why the Sunrise has become our most popular 10 ft. hybrid display under $4000.
Distributor Showroom Special — OTM Portable, Brandable Furniture
Sacagawea Video — 7 Benefits + 1: Word on the Street — June 2nd thru June 6th
What’s the BIG Deal with Sacagawea?
As many of you have come to enjoy, every few weeks we showcase one of the displays passing through Production in a quick video. Sometimes it’s done by the Project Manager who worked on the project. Other times by either Mel or me.
I wanted to share a recent one with you: a) because it answers SO MANY questions about our best-selling hybrid line, and b) because Mel and Jeff (the dude behind the camera) did a terrific job on pulling this video together.
FREE Exhibit Design Search Webinar
Hit the Ground Running this Summer and Fall
On Wednesday, June 25, Classic Exhibits will offer a free Exhibit Design Search Tips, Tricks, and Techniques Webinar. Join us when we cover significant feature updates to EDS since the last EDS session, including an expanded My Gallery, Trade Show Tips, and the new Price Range tool.
If you haven’t attended an EDS webinar, you’ll learn how to streamline your sales and design process and turn prospects into orders. If you have attended an EDS webinar, discover even more features in EDS that will turbocharge your sales.
‘ Mary Ann: Word on the Street — May 26th thru May 30th
hared Knowledge University Graduates Another AMAZING Class!
A little over a week ago, Classic Exhibits held the Spring 2014 session of Shared Knowledge University (SKU). To say that it was our nicest group ever is not an overstatement. IT WAS!
Taking It Up a Notch! — The “Classic Exhibitionists” Run for a Cause
Each year, a group from Classic Exhibits, our vendor partners, and friends raise money for Cancer Research/Awareness.
In the past, we have accomplished this through bike rides ranging from 75 miles – 100 miles. This year we are taking it to a whole new level!! We are going to run 199 miles!
Retail Displays Gallery: Word on the Street — May 19th thru May 23rd
Let me guess . . . you don’t view Classic Exhibits or ClassicMODUL as retail display builders? Quite honestly, I don’t blame you. We don’t design and build cardboard product displays. We never get orders for 1000 merchandising racks. No one comes to us for rounders or rolling clothing racks or 500 pieces of slatwall hardware.
29,363 Miles in 93 Days
I enjoy creating new concepts! It’s what I live for to be honest. All the trips I’ve taken as a representative of Classic Exhibits in 2014 have reinforced that passion: from Dusseldorf for EuroShop in February, to Vegas for EXHIBITOR in March, and now NYC for the FIT Exhibition Design thesis presentations.
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How to Save Money on Your Next Trade Show Display
Buy Value – Not Price. Too often we focus on the price rather than the value. It’s human nature, especially when budgets are constrained. However, we all know the difference between a good value for the price and a low price on a shoddy product.
Congratulations!
Congratulations to Glenna Martin at Flying High Creative Resources on the birth of her daughter: Lela Jane Blankenship. The mother and daughter are both fine. Lela tipped the scales at 7 lbs 4 oz and 19″ long. According to Glenna, “As you can see she has quite the head of hair. We’ve decided to keep her.” 😉
Word on the Street — November 1st thru November 5th
Our People . . . .
Many of you, who have been distributors, vendor partners, and industry friends, have heard us speak about how the heart and soul of Classic Exhibits is its people. They are the key to our success.
Obviously to be successful in this business, we also have to have attractive designs, quality products, and advanced manufacturing capabilities, but at the end of the day, its our people that make Classic a truly remarkable and great company. So please indulge me today as I share some information and some praise about our wonderful people.
FAQ — Island Exhibits
Designing a Trade Show Island Exhibit is equally exciting and nerve-racking. It’s exciting to design a display that showcases your marketing message and draws attendees to your booth. It’s nerve-racking because islands can be expensive, and when budgets are tight, you want to get the biggest bang for your buck and to maximize your Return on Investment.
FAQ — Intro Fabric Panel Displays
For nearly two decades, Intro Fabric Panel Displays have been the perfect choice for a flawless, re-configurable portable display.
Known for its strength, exceptional alignment, and customizable display panels, the “two-sided” Intro Fabric Panel Display performs beautifully in the most demanding trade show schedule. The Intro comes in 10 x 10, 10 x 2, and table top display configurations.
Word on the Street — October 18th thru October 22nd
The Tao of the Dude . . .
Last week, I was in Seattle for a management meeting at the Exhibits Northwest office. On the drive up, Mel shared an article with me from the magazine Mental Floss. Mel knows I’m a big fan of the movie The Big Lebowski, a Coen Brothers flick. The Big Lebowski (TBL) was featured in an article entitled, “The 25 Most Powerful Movies of the Past 25 Years.”
Perfect 10 Portable Hybrid Displays — 10% Special
No, no one’s pulling your leg, telling a whopper, or simply fibbing . The Perfect 10 is on sale though the end of the year. And what could be more enticing than a sale on the most innovative portable hybrid display EVER.
It’s true. Until 12/31/10, select Perfect 10 and Perfect 20 inline kits are 10 percent less.
In case you happen to be a Perfect 10 newbie, here a few of the reasons why the P10 has revolutionized portable trade show design over the past three years.
FAQ — Perfect 10 Portable Hybrid Display
There’s nothing quite like the Perfect 10 Portable Hybrid Display . . . Easily recognizable, utterly unforgettable. When you name a product Perfect 10, it had better be perfect and with Perfect 10 you get flawless performance at every trade show. Look to Perfect 10 and Perfect 20 Portable Hybrid Displays for an exhibit that blends large graphics, sexy curves, and portable assembly into a stunning trade show exhibit at a sweet price.
Word on the Street — October 11th thru October 15th
Diversifying was the overriding theme of conversations with distributors this week. When I make calls to Classic Exhibits Distributors, I ask about their sales and what they are seeing in the market. I inquire where their sales are coming from and where they see them headed in the coming months.
FAQ — Table Throws
Table Throws seem so simple. Yet, quality varies considerably. We offer only the best materials: premium twills, vinyl perma logos, and dye sublimation. Our trained artisans craft the highest quality seams and hems, and the throws are washable and fade resistant.
Choose from 8 ft, 6 ft, runners, or even custom sizes.
Word on the Street — October 4th thru October 8th
Worship the Moment . . .
This is not really a work subject, but it is something that a good friend and vendor rep. said to me at a dinner this week.
He and his wife were on vacation in the Pacific NW, so I had dinner with them on one of their last nights. Not only was it great to spend time catching up, but it was also a pleasure to hear about their vacation.
Blogging for Beginners 101 — Replay
Last month, Tim Patterson at Interpretive Exhibits conducted a Blogging for Beginners webinar. If you missed it, you can still see it through the magic of YouTube.
Here’s what Tim had to say about the webinar on his website (www.tradeshowguyblog.com):
Want toHlear about blogging? Want to know how WordPress works? Here is video playback of the Blogging 101 webinar I hosted in late September with the assistance of Classic Exhibits.
Perfect 10: On the Cover of Creative Magazine
What do Jennifer Aniston, Jennifer Lopez, and Perfect 10 Hybrid Displays have in common? They are all featured on the cover of magazines this month. True, you won’t see our “celebrity” photo at the supermarket checkout stand, but we’re very proud nevertheless. Be sure to check out “Gia” in all her splendor in the August/September issue of Creative: The Magazine of Promotion and Marketing.
To read the magazine’s “tell all” expose turn to page 105. It’s shocking!
FAQ — Table Top Displays
When it comes to trade show displays, table tops are too often the Rodney Dangerfield of exhibits — they just don’t get much respect. That’s unfortunate since table tops are the exhibit and event lifeblood of many for profit and non-profit organizations. At Classic Exhibits, we offer more table top designs than anyone. Choose the two-sided Intro Fabric Table Top or the contemporary Aero Tension Fabric Table Top. Or, select the always popular Quadro Pop Up or the economical Classic Presentation Briefcase Display.