Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Upcoming Events for The Classic Exhibits Family: Word on the Street — Sept. 10th thru Sept. 14th

Upcoming Events for The Classic Exhibits Family: Word on the Street — Sept. 10th thru Sept. 14th

Not only is this “the busy” season, but this is also a busy time for events at Classic.

First, Club 815 Fundraiser

The time is finally here. “The Fundraiser Ride for Mike and Janet Swartout” is this Saturday, September 22. Yes, it’s the culmination of a lot of training, but more importantly, the culmination of your tremendous support for Classic’s Design Director, Mike Swartout who is battling cancer. Thanks to those who have been so very generous by contributing to the team that includes Joel Roy from Creative Dimension, Greg Garrett from Greg Garrett Designs, David Brown from Optima Graphics, Tony Ricci from Optima Graphics and his lovely wife Betsy, Mel White, Charlie Shivel and me from Classic, and my step-father Grant Murrell.

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“The Importance of Exhibitor Education” by Marlys Arnold

“The Importance of Exhibitor Education” by Marlys Arnold

Marlys Arnold, from Trade Show Insights, wrote a terrific blog this week about The Importance of Exhibitor Education. She based her comments on the recent CEIR Report, “How the Exhibit Dollar is Spent.”

I encourage you to read (or listen to) her post. Here’s a snippet:

“Earlier this month, the Center for Exhibition Industry Research (CEIR) released their report, “How the Exhibit Dollar is Spent.”

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Quadro S Pop Up Assembly and Features Video

Recently, a Classic Distributor asked us to record a quick video showing the basic assembly and features of the Quadro S Pop Up Display. So a few days ago, we recorded this off-the-cuff and very casual video in our shop once everyone had left. You’ll quickly see why I never auditioned for any high school or college plays.

We thought we’d share it for anyone unfamiliar with the benefits and features of the Quadro S. My thanks to Jeff Garrett, our video guru, for turning a pile of @*!% into something mildly presentable.

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The Fallacy of Running a Small Business

The Fallacy of Running a Small Business

Sales/Marketing, Finance, and Operations

Choose one. Just one. You’ll won’t be good at all three.

In a former life, I was a small business consultant for start-ups, mostly with technology companies and inventors. It was rewarding . . . and it was brutal. Nearly every day, I worked with entrepreneurs on their financials, marketing plans, and operations. Most were obsessive and deluded. They knew their product or service, but they struggled with long-term planning, raising capital, implementation, and customer service.

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Classic Exhibits 2012 BBQ and Potluck

Last Friday, we held our Annual BBQ ad Potluck at Classic Exhibits. Even on a hot day Portland, it didn’t appear to curb anyone’s appetite. Our thanks to all the employees at Classic Exhibits, Classic Rentals, and Exhibits Northwest Portland who attended and brought so many excellent salads, desserts, and appetizers.

See below for photos from the event.

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iPad Sneak Peek — Perfect 10 Pedestal with Swivel Stop Feature

Perfect 10 Pedestal with Swivel Stop iPad Mount

We don’t do this very often . . . but here’s sneak peek of a new product. It’s a P10 Pedestal with the patent pending Swivel Stop. It’s shown in portrait setting, but it easily swivels to the landscape mode with a quick twist. We are developing new uses for the Swivel Stop. These existing products already have the Swivel Stop feature: the iPad Kiosks MOD-1332, 1333, 1334, and the backwall extrusion mount MOD-1318.

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EDPA Pulse Survey:  Submit by August 24

EDPA Pulse Survey: Submit by August 24

FROM EDPA — Exhibit Designers and Producers Association

We are excited to start the 2nd Quarter PULSE for 2012 and look forward to increasing participation even more. We invite any companies who are interested in doing this to share this important industry initiative.

This quarter we continue to refine the survey and make it easier and more efficient for you to complete. Please continue to participate and encourage all of your industry peers to join in as well.

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Upcoming Events for The Classic Exhibits Family: Word on the Street — Sept. 10th thru Sept. 14th

Delegating Tasks: Word on the Street — August 13th thru August 17th

I don’t often reference an article in my posts, but this week I just couldn’t resist. Jay Goltz writes a column, “You’re the Boss: The Art of Running a Small Business” in The New York Times. Last week, his post was relevant to nearly everyone who manages people, projects, or just about anything. Here’s the first paragraph, and then a link to the full article. I encourage you to read the comments as well.

The One Task I Can’t Seem to Delegate

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