Introducing the New Classic Website!
Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.
Retail Customer Service: The Best Practices for Trade Shows
At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.
What Makes a Good Trade Show Booth?
When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.
Why is Trade Show Marketing So D@mn Hard?
How to be successful with trade show marketing. Trade show marketing is less structured, more unpredictable, and frankly, messier than other forms of marketing. It can be difficult to measure the results.
Home and Garden Trade Show Ideas & More!
Home and Garden Trade Show Ideas & More!
Never Make These 6 Mistakes When Buying a Portable Display
The proliferation of trade show display websites makes buying a portable display easy. Perhaps too easy. Most exhibitors, especially new ones, know very little about display hardware and graphics.
What’s Your Corporate Culture?
Every company has a culture, whether they recognize it or not. Some companies promote it as an asset. Others see it as the elephant in the room that no one discusses. Then there are those executives who speak about their culture using glowing terms like empowerment, self-actualization, and mutual respect.
More Mix & Match Rentals from Classic Rental Solutions
About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.
Trade Show Experiences That Blend Design, Technology, and Storytelling
The trade show floor has become far more interactive with backlit graphics, gamification, augmented reality, virtual reality, and video walls. There’s much more emphasis on making both the booth design and the person-to-person engagement experiential.
Our Membership in the Xperiential Marketplace
Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.
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Recent Posts
Exhibit Rentals are Bigger, Brighter, and Bolder
Exhibit rentals have gotten bigger, brighter, and bolder. Which is good news for everyone. At Classic Rental Solutions (CRS), our island to inline mix is about 50/50.
This or That — Choosing the Right Trade Show Display
Choosing the right trade show display is rarely straight-forward. Most of the time, you are selecting between two similar but slightly different displays. Sometimes it’s about the price. Other times it’s about a personal design preference. Many times, it comes down to weight and assembly.
Comparing Trade Show Marketing to Other Types of Marketing
The trade show season is in full swing, and exhibitors are talking about new graphics, giveaways, and Las Vegas. I love this time of year… and to some extent, loath it. I get to hear exhibitors grumble about the cost of a display, poor leads, drayage, and their ROI.
The Complete Glossary of Trade Shows, Pregnancy, & Childbirth
Ever since my friends had their healthy baby, I’ve had baby brain. So, I present you with my glossary of trade show terms about pregnancy and childbirth!
What’s Orange, Retractable, and 10% Less? Banner Stands!
BannerBug stands are manufactured in the USA and covered by an Unconditional Lifetime Warranty on the hardware. If the product fails, regardless of the reason, BannerBug USA will repair or replace it for free, for life.
7 Tips to Selecting Your Next Trade Show Space
Trade show exhibit booth space is assigned based on booth size and show seniority. Location is only one factor in selecting an ideal exhibit booth space Keep some distance between you and your competitors.
Major Auto Shows & Trade Shows in the U.S. (with Tips for Exhibitors)
Explore the largest auto shows and auto trade shows in the U.S. including SEMA, AAPEX, EV expos, and more— with tips to help you stand out.
How to Design a Trade Show Floor Plan
You’re an exhibitor and someone says to you, “Tell me about your trade show floor plan.” Do they mean the show’s overall floor plan or the floor plan of your exhibit? In this article, we’re going to discuss the latter. We’ll address choosing the optimal space on the trade show floor in another article.
Top HVAC Trade Shows, Trends, & Booth Strategies
Whether you’ve attended 5 or 50 trade shows, you already know that HVAC trade shows are important to growing your business and advancing your professional education. The industry is changing rapidly and trade shows are hubs for meeting with residential and commercial HVAC companies
What Sasquatch Can Teach Us about Trade Show Marketing
Sasquatch is no seven foot dummy. He (she) has a brain to match that brawn. Bigfoot understands marketing, knows PR like a Madison Avenue insider, and can out Kardashian the Kardashians without taking a step outside the Pacific Northwest. Here’s what our “ancestral brother from another mother” can teach us about trade show marketing.
Symphony Portable Display Fashion Show (w/ AI Commentary)
“The Symphony Portable Display isn’t just a display; it’s an experience. It’s about presenting your brand with polish, professionalism, and undeniable flair. It’s about creating a memorable impression that resonates long after the show is over.
Classic Exhibits and the Experiential Marketing Summit
Experiential...
Trade Show Graphics 101: How to Make Your Mark
Everything you need to know about trade show graphics, from design to printing. Stand out with high-quality, eye-catching graphic design!
Our Secret Tips to Mastering Production Lead Times
Lead times should be a straightforward topic… but they’re not. Every design in EDS has a stated lead-time, like 12-17+ Business Days — about 2-3 weeks in this case. Meaning the ship date can vary depending on when you submit your PO, your client’s artwork, and our current production schedule.
EXHIBITOR Find It Top 40 Exhibit Builders
Classic Exhibits...