Trade Show Booth Selection. An Alternate Approach.
EXHIBITOR Magazine recently published “Space Case,” an informative article about selecting floor space at a trade show. They asked nine exhibit industry experts to share their booth selection strategy based on a show floor plan. See the image above for their selections.
The 40 ft. Inline Exhibit Challenge
Does the size of your exhibit matter? Yes, but perhaps not in the way you think. Let’s say you budgeted for 400 sq. ft., which typically translates into a 20 20 island exhibit. Islands have advantages. They’re usually centrally located. They are surrounded by four aisles.
Mirroring Retail Customer Service: The Best Practices for Trade Shows
At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.
Download “Rent or Buy” Unbranded Literature
This week, you can download Rent or Buy unbranded literature. Just add your company branding, then email it to your clients or post it on social media. As you know, Rent or Buy is a hot topic with exhibitors.
Amid the LA Fire Devastation, Heartwarming Support
The windswept fires that have consumed Los Angeles over the course of the past 10 days have been devastating. The images you see on TV look like Hollywood special effects. But they’re not.
8 Trade Show Sustainability Solutions for Exhibitors
Sustainability and trade shows have never been best friends. For years, trade shows and exhibitions have been significant contributors to landfills, especially in parts of the world where “build and burn” was common. Recently, trade show sustainability has gone to the front of the line with industry associations like EDPA and ESCA advocating for significant changes in trade show practices.
Business Open House Ideas and Important Tips
Business Open House Ideas and Important Tips. As you plan your Open House, consider the following Frequently Asked Questions for both your team and for your attendees.
Our Favorite Question from Potential Classic Distributors
We thought we’d share our favorite (and least favorite) question about Classic Exhibits. Oddly enough, they’re the same one.
Download (3) Unbranded Trade Show Marketing Templates
These unbranded downloads include new designs, promotions, or product sheets, each with space to add your logo and contact information.
Image Resolution Calculator
Explaining graphic file requirements to a client with limited graphic experience is like explaining the earth’s curvature to a flat earther.
Filter by Category
Filter by Year
Recent Posts
ECA Legislative Action Day
ECA Legislative Action Day on May 30 did not disappoint! I must commend the Exhibitions & Conferences Alliance (ECA) team for their flawless execution of this day on The Hill. We couldn’t have done this without you!
Tech Conferences & Trade Shows: An Exhibitor’s Guide
You don’t have to be an exhibitor or a tech industry guru to attend tech conferences and trade shows. Tech conferences are ideal for exploring new ideas and sparking creative possibilities for any business. At Classic Exhibits, we design and build exhibits, large and small, for a wide range of industries.
Trade Show Attire: What Not to Wear
Trade shows are all about making a good impression, so what exhibitors wear matters. However, “What to Wear” is often the last checkbox on their trade show checklist. But it shouldn’t be. More than anything, trade show attire should be a conscious decision, one that mirrors your trade show strategy.
Summer Fun in Portland, OR at Shared Knowledge University
Join us for Shared Knowledge University on August 8-9. Whatever your role — owner, designer, project manager, account executive road warrior, or all five — you are welcome to “share” your love for trade shows.
If Harold Mintz Handed You $1 Million Dollars
If I, Harold Mintz, was your Fairy Godfather and handed you $1 million dollars, what would you do with all that money? Here are some of the responses I got from Classic Distributors.
How to Design & Use a Trade Show Floor Plan
You’re an exhibitor and someone says to you, “Tell me about your trade show floor plan.” Do they mean the show’s overall floor plan or the floor plan of your exhibit? In this article, we’re going to discuss the latter. We’ll address choosing the optimal space on the trade show floor in another article.
(4) Exhibit Design Search Tips
Here are (4) Exhibit Design Search tips to make searching and saving designs a bit easier. All are simple navigation techniques requiring nothing more than a click or two.
Your Shared Knowledge April Newsletter
April Fool’s Day Shared Knowledge Newsletter. Starting in April, Classic will have an OLEG option with exhibits shipped in a wood crate. When it arrives, please hand him a sub sandwich.
Baseball Terms — Classic Exhibits Style
Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:
LED Display Lighting for Trade Shows
What’s the hottest trend in trade shows and events? LED trade show lighting. And not just lightboxes, but perimeter lights, backlit logos, programmable RGB lighting, and accent LEDs on counters, workstations, and kiosks. Even creative uses of ceiling and pendant lights.
All About Trade Show Crates & Shipping
When you purchased your custom or modular trade show exhibit, you probably didn’t give much consideration to shipping or the wood crate(s). After all, it’s just a wood crate, right? What could go wrong during long interstate shipments, casual forklift handling, and untrained show labor to your very expensive and stunning beautiful trade show exhibit?
Classic Exhibits — 2024 EXHIBITOR Find It Top 40 Exhibit Producer
This year, Classic Exhibits was honored again as a EXHIBITOR Find It Top 40 Exhibit Producer. We’ve made the list every single year. We’re honored to be included in this distinguished group of exhibit producers.
2024 Portable Modular Awards & People’s Choice Award
You only have 7 days to vote for your favorite 2024 Portable Modular Award finalist! Click on the image or link above to choose the People’s Choice Award! Our sincere thanks to the Classic Distributor Partners who either submitted them to EXHIBITOR
How to Excel at Marketing for Different Types of Events
If you’re a marketing professional, you already know how to identify your objectives, your audience, the medium (event, expo, etc.), and your intended outcome. The hardest part, especially if you’re new to face-to-face marketing, is understanding how to deliver your message efficiently and effectively at these types of events.
Rapid Rentals and Quick Ship Displays
Last year, we launched Rapid Rentals: (7) inline designs available in 8-12 days. Your response to these kits has been nothing short of amazing.