Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Holiday Lights! Promotion on Backlit Displays

Holiday Lights! Promotion on Backlit Displays

Santa Loves a Trade Show Promotion What’s better than a pumpkin-spiced latte this fall? Well… lots of things, including Classic’s Biggest SALES Promotion EVER – “Holiday Lights!” Backlit fabric graphics dominate trade shows and events. Now's the perfect time to upgrade your exhibit before the 2026 trade show season. SuperNova Holiday Lights! From 10/15 to 12/15, enjoy 15% savings on (60)...

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Do You Remember Your First Trade Show?

Do You Remember Your First Trade Show?

It’s human nature. We ignore the familiar. After a while, the pile of messy papers doesn’t exist and the big coffee stain is invisible. Then, someone comments on it, and we can’t not look at it. Until it disappears — again.

Trade show exhibits are no different and maybe even worse. Do you remember your first show with a brand new display?

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Before Buying Your Next Trade Show Display

Before Buying Your Next Trade Show Display

It’s time to buy a trade show display. Unlike lawn mowers, cameras, or smartphones, there’s no Consumer Reports and your experience is limited. So, you do your research on the web, and if you are smart, you consult with a trade show exhibit professional. However, there are questions you won’t ask. How do I know? Because no exhibit manager has ever asked me these questions… and they should.

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Recent Posts

Our Secret Tips to Mastering Production Lead Times

Lead times should be a straightforward topic… but they’re not. Every design in EDS has a stated lead-time, like 12-17+ Business Days — about 2-3 weeks in this case. Meaning the ship date can vary depending on when you submit your PO, your client’s artwork, and our current production schedule.

Thoughts on EXHIBITORLIVE 2025

It’s a frequent question for trade show people, like you and me. Vegas? Orlando? Chicago? This week it was San Antonio, TX to attend the trade show about trade shows… EXHIBITORLIVE.

The Facts About Trade Show Crates & Shipping

When you purchased your custom or modular trade show exhibit, you probably didn’t give much consideration to shipping or the wood crate(s). After all, it’s just a wood crate, right? What could go wrong during long interstate shipments, casual forklift handling, and untrained show labor to your very expensive and stunning beautiful trade show exhibit? 

Tariffs, Prices, and the Exhibit Industry

Tariffs, Classic Exhibits, and the Exhibit Industry. Lots of questions, speculation, and intrigue about tariffs. Even if you try to avoid the news, you’re still hearing about tariffs along with inflation.

Trade Show Production: Planning & Important Steps

You’ve done your research, chosen an exhibit house partner, worked with an exhibit designer on the build and completed your graphic design. That’s impressive! Now, it just has to be built to your design specifications and in time for your trade show!

Booth #339 at EXHIBITORLIVE 2025

Number 339 just happens to be the most highly researched and studied number in our Arabic Numbering System. What you may not know is that Classic Exhibits and “339” have a long and somewhat mysterious relationship. Some think it’s a coincidence. Perhaps even a conspiracy!!

Peek-a-Booth Webcams

Classic Exhibits provides Distributors with live video to review their projects using the Peek-a-Booth webcams. Occasionally, we’re asked about that level of transparency, but we believe it’s important to Classic Distributors (and their clients) to preview their projects. It’s also a reflection of Classic’s Shared Success culture.

Popular Home Trade Shows (& Tips to Stand Out!)

At some point, you have probably attended a local home improvement show where landscapers, contractors, interior designers, and other companies showcase their products and services. Now, imagine these trade shows at a 10x or 20X scale in Las Vegas, Orlando, or Chicago.