Trade Show Marketing Success Video (Very Practical Advice!)
Earlier this week, Classic Exhibits hosted the Countdown to Trade Show Success webinar with trade show marketing expert Marlys Arnold. I wish EVERY EXHIBITOR would take 45 minutes and watch it. She presented practical advice about exhibit marketing, graphics, and booth etiquette. If nothing else, start watching at the 29 minute mark, “The 10 Commandments of Booth Staffing.” Excellent advice and spot-on photos of bad and good behavior.
If You Only Have a Hammer . . . : Word on the Street — April 20th thru April 25th
Pointing your finger is almost a rite of passage in sales. It’s always the “other guy” who has a limited set of tools or your competitor who doesn’t listen to the client. Unlike the “other guy,” you would never guide your client toward a product or solution that “just so happens” to fit your product assortment.
Book Download — Super Networking at Events and Tradeshows
A couple of months ago, Tim Patterson, otherwise known as The Tradeshow Guy, wrote a 90 page e-book titled, Super Networking at Tradeshows and Events Using Social Media. He had copies printed and gave them away to friends, industry colleagues, and at trade shows. Classic Exhibits was a sponsor for both the book and the printing.
Reconfigurable Custom Inline Exhibit
All Custom. More Than Modular.
One of the most overused terms in the exhibit industry is “custom modular.” Too often, it means, “At some point in the future if you purchase more components, you can transform this display into another size, but you’re unlikely to do it any time soon.”
However, when done well, it truly means “custom” and “modular.” Here’s an excellent display example, narrated by Charlie Shivel, a project manager at Classic Exhibits.
Why the Big Picture MATTERS in Graphic Design
Many trade show clients and graphic designers are unfamiliar with how to design for 3D structures. If you have a client that fits that description, then our new Graphic Inspiration Galleries will be useful. We’ve dug through the Past Five Days (P5D) photo archives and identified outstanding examples of graphics.
Invite Your Clients and Prospects to Free Training
On April 29, Classic Exhibits will host the “Countdown to Trade Show Success” webinar with trade show marketing expert Marlys Arnold. You have the opportunity to invite your clients and prospects to participate for free, compliments of Classic.
RFP Certification Program: Word on the Street — April 7th thru April 11th
The EDPA RFP Certification program seeks to verify that certain items are in existence, that industry standards and best practices are met and adhered to, based on various benchmarks. Research conducted in 2012 with the assistance of Exhibit Surveys to Corporate Exhibitors proved there “was unanimous enthusiasm for the concept of an EDPA ‘Good Housekeeping Seal’ that would prescreen exhibit house vendors on the basis of business integrity and operational practices and capabilities.
The Experts at the Table: Word on the Street — March 31st thru April 4th
So, forgive me if you’ve seen this video after Seth Godin posted it. It quickly went viral. But, it’s just too good not to share in my weekly WOTS.
Have you ever been in this meeting before? And if you have, should I ask, “Have you ever been any of the ‘non-engineers’ depicted in this video?”
Sour Apple(s): Word on the Street — March 24th thru March 28th
I have long admired the folks in Cupertino for their innovative thoughts, ideas, product aesthetics, design intuitiveness, etc. Apple is a model in many ways of how marketing and product development should be.
Well . . . even the shiniest Apples sometimes have a worm in them, or best said, sometimes they are picked a little too early. This apple is a little sour once you take that second or third bite.
EXHIBITOR / GlobalShop 2014 Recap: Word on the Street — March 17 thru March 21st
My nose is bleeding, my eyes are burning, and I am exhausted! Yep, you guessed it, I was in Vegas for the past week. 🙂
Like many of you, the Classic Team descended on Vegas starting last Friday for both EXHIBITOR Show and GlobalShop. Since we exhibited at both shows, let me break this into two blog posts starting with EXHIBITOR.
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Social Media 102 — Sponsored by Classic Exhibits
Social Media 102 – Sponsored by Classic Exhibits
How can you use Social Media to drive traffic to your tradeshow booth? Did you know that location-based marketing is perfect for tradeshows, conventions, and events?
Shooting from the Hip — 10.10 (Heading into Fall)
Well, time is flying. We are only a few days from August and that means the trade show season will soon be upon us. No more complaining about things being slow. I have had some pretty intense conversations recently with folks saying — “Look out for the 4th quarter, cuz it is going to be a good one!”
Exhibit Design Search — Tips, Tricks, and Techniques
Exhibit Design Search (EDS): Tips, Tricks, and Techniques Webinar
Exhibit Design Search Training Webinar
Exhibit Design Search Training Webinar
Discover How to:
* Search for Displays Faster
* Respond to Design Requests Quicker
* Qualify Budgets
* Send Renderings, Photos, and Animations
* Create Design Galleries
* Find Specials, Quick Ship Displays, and Articles
* The Basics of Sacagawea, Magellan, Perfect 10, and Visionary Designs
What’s New in EDS and What’s Coming!
Word on the Street — July 19th thru July 23rd
Calgon Take Me Away!
This past week I took a little vacation time. Worked Monday and Tuesday and then took off for a few days of camping. Something living in the Great Pacific Northwest offers us a lot of options for as it relates to locations. You can do anything from true “survivalist” camping in the middle of nowhere . . . where you hike into a remote location that might have never been camped at before . . . to camping in a “campground” that has showers and electricity. Something I refer to as “car camping.”
Sacagawea vs. Magellan vs. Perfect 10 vs. Visionary Designs
Comparing Four Hybrid Display Systems from Classic Exhibits
Are you comfortable describing the differences between the Sacagawea, Magellan, Perfect 10, and Visionary Designs Hybrid Display Systems with your customers? If not, here’s a helpful summary of each of these product lines.
It’s actually fairly straight-forward (and it makes a lot of sense). Please understand (which translates to me CMA) that these distinctions are broad-based, and there are always exceptions.
Shooting from the Hip — 9.10 (TS2 and LeBron)
TS2 and LeBron
Well, a couple weeks have passed since I posted. I think Mel thought I had given up on the blog, but the reality is the 4th of July, a couple vacation days (if you call working a charity poker tournament in Detroit vacation), and TS2, and you are into late July.
Not much happened in late June and early July so I will catch up very quickly.
Word on the Street — July 12th thru July 16th
Post-TS2 Review and Highlights
This past week I was in Boston attending the TS2 Conference and Expo — a show that, to be honest, has had questions attached to it lately.
Questions like: What is the show’s direction? What is the show’s future? What is the motivation and/or reason for attending the show? All very valid questions.
Social Media 101 — Sponsored by Classic Exhibits
Social Media 101 – Sponsored by Classic Exhibits
Want to get into Social Media but don’t know where to get started? Join us for a fun, info-packed webinar on the basics of Social Media.
Tim Patterson, VP of Sales and Marketing for Interpretive Exhibits (a Classic Exhibits distributor) is a Social Media Guru, and he’s agreed to transform you into a guru too.
Word on the Street — July 5th thru July 9th
Who’s to Beantown? And Have You Voted Yet?
Classic Exhibits Inc. will of course be at TS2. We are in booth #315. Be sure to come by and check out the beautiful 20 x 20 island we have designed. It is highlighting many of the new TSP profiles from ClassicMODUL which accept Silicone Edge Graphics, most of which we are showing “backlit”! We are also showing one of the newest Sacagawea PS kits and a totally redesigned Magellan kit that will looked somewhat familiar but much improved.
TS2 Guest Passes and a Free, Flexible Waterproof Keyboard
Attend the 2010 TS2 Show in Boston compliments of Classic Exhibits and ClassicMODUL. Simply download a guest pass and register on the TS2 website with the Special VIP Code (CLASSIC).
Your VIP Guest Pass entitles you to FREE admission to the following:
‘ Choice Awards
Classic Exhibits has been nominated for the Best Exhibit House in the 2010 TSEA Exhibitors’ Choice Awards.
We’re shocked, flattered and frankly a little overheated at the moment. To the person or persons who nominated us — thank you very, very much!
Word on the Street — June 21st thru June 25th
Your First Day in High School
Do you remember your first day in high school? This week I am doing something I have not done in almost 12 years. Going to a show for the first time.
Now as you might imagine, I have been to many, many trade shows over the years — just like you. But this week I am attending as a first time exhibitor. I can’t remember the last time that happened. And it is an interesting process.
Recent Updates, Price Lists, and Kit Sheets
Recent Updates, Price Lists, and News
Kevin’s on his LIVESTRONG ride this weekend. As you read this, he’s either struggling to climb the final hill on his 100 mile ride (Sunday) or in bed with enough Motrin in his bloodstream to disorient an adult hippopotamus (Monday).
In his absence, we’ve collected two months of Recent Updates, Price Lists, and News about Classic Exhibits and ClassicMODUL into one convenient blog posting.
Shooting from the Hip — 8.10 (Really Columbus?)
Really Columbus?
The week’s travels were challenging, but the meetings made up for any hassles. I can’t complain too much. A couple of canceled flights allowed me, on my 23rd wedding anniversary, to have dinner with my wife instead of my good pal, Kevin Carty. Vicki, thank you for the 23 years of adult child care you have provided. Remember, I am still the acorn waiting to become the giant oak.
Portable and Modular Trade Show Displays — Lesson #1
Are you confused about trade show displays? Well, I am, and I’ve worked in the trade show business for over 10 years. Browse through the web and you’ll discover hundreds of websites showing similar products with prices ranging from bargain basement to “Are you friggin’ kidding me?” It shouldn’t be this complicated. And, honestly, it’s not.