Shooting from the Hip — 10.10 (Heading into Fall)

Trade Show Blog

Shooting from the Hip (trade show tips)

Shooting from the Hip by Reid Sherwood

Well, time is flying. We’re only a few days from August and that means the trade show season will soon be upon us. No more complaining about things being slow. I have had some pretty intense conversations recently with folks saying — “Look out for the 4th quarter, cuz it is going to be a good one!”

At Classic Exhibits and ClassicMODUL, we are seeing an increase in design requests and larger budgets (not like the days of yesteryear but better than what we have seen for two years), and people with seemingly real needs. Many of you have heard the same things from other manufacturers or friends in the industry, so let’s hope it is true.

I want to congratulate a couple of good friends. Dave Brown at Optima Graphics and Alex Hill at Visual Merchandising for having the intestinal fortitude and lack of common sense to swim the English Channel this past week. Nobody is sure why you did it, but we all raised a toast when the email came through that said you finished and set a new age-group record. And a special congratulations to Ray Montague, of Avalon/ArtGuild for having the foresight to tell them “No, I am not swimming the English Channel with you.”

Mel White recently did a webinar on Exhibit Design Search:  Tips, Tricks, and Techniques that was hugely successful. It will be offered again on August 10 and 11. Be sure to register now.

Good luck as the summer progresses.

Until the next time,

–Reid Sherwood
reid@classicmodul.com

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